Aims Assignment

In: Business and Management

Submitted By msurjawa
Words 293
Pages 2
• What is the product/ service the company offers?

Blue Apron delivers all the fresh ingredients you need to make delicious meals in exactly the right proportions. Blue Apron offer two plans, with no commitment and no fees, so customer can prepare delicious, inventive meals at home. Blue Apron do the menu planning and shopping, and deliver recipes right to your door with all the fresh, perfectly portioned ingredients you need to cook them. With Blue Apron 2-Person Plan, customer will receive one delivery a week, with three delicious recipes and the corresponding ingredients pre-portioned for two. Blue Apron customizes your menu based on your dietary preferences.

• Who is the customer and what does the customer value?

Customers who normally use the blue apron are workers, couples, and people who want to learn to cook at home without buying the ingredients to the supermarket. Customer value provided by Blue Apron is timesaving to buy the ingredients and also customer do not need to buy too much ingredients to make a simple meal because the ingredients are already in the measure.

• How does the company generate revenue?

Blue Apron had raised over $50 million in venture funding and delivered 600,000 meals per month. In April 2014, Fortune valued the company at around $500 million. The company now delivers to over 80% of the United States by population.

• Do you think the company has a good business model? Can you criticize?

I think Blue Apron give the best solution for people who want to learn to cook at home. However, as this is my first time hearing about Blue Apron, this company has to find more ways to promote their product/ service so people can know what is Blue Apron…...

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