Business Model and Strategic Plan Part Ii: Swott Analysis

In: Business and Management

Submitted By hmweides37
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Business Model and Strategic Plan Part II: SWOTT Analysis
Heather M. Weides
BUS/475
March 30, 2015
University of Phoenix
Garold Cole

Business Model and Strategic Plan Part II: SWOTT Analysis
The Nike Adjust will require a new division of Nike, Inc. to be formed which will provide customer focus specifically for those in need of the new product. The mission, vision and values of the Nike Adjust division will mirror and expand on Nike, Inc.’s current mission, vision and overall values while also adding to them. The specific mission statement of the Adjust division will be: Bring inspiration and hope to every individual in need of foot health help by providing the product necessary for them to become the athlete Nike, Inc. believes they all are. As with any new organization or division, a proper SWOTT analysis of Nike and the Nike Adjust has been completed. The analysis looks at several different areas including economic and legal and regulatory forces and trends as well as the Nike supply chain. SWOTT Analysis of Nike, Inc. In business, there is a strategic aspect used known as the SWOTT analysis. This analysis allows the organization to analyze the strengths, weaknesses, opportunities, threats, and trends of the business. Generally, the strengths and weaknesses will come from internal factors, whereas opportunities, threats, and trends seem to come from more external factors.
Strengths
For example, with the new Nike Adjust, there are many strengths this new and innovative product could bring to Nike. Some of these strengths would be: * Nike would be the first company to offer a running shoe in conjunction with a podiatrist. Part of the strategy of the new division of Nike is to bring a product to the market that has never been seen before. * Nike would be the first to create a shoe to not only improve issues with the feet, but…...

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