Business Model and Strategic Plan Part I

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BUSINESS MODEL and STRATEGIC PLAN PART I
BUS/475
January 12, 2015

BUSINESS MODEL and STRATEGIC PLAN PART I
When conceptualizing a new product line of compact track loaders for Terex Corporation it is necessary to develop a strategic plan to meet the needs of the consumer and a innovative mission statement, vision, inline with Terex Corporation’s values. This will assist Terex Corporation to achieve success in its new venture. The division to manage this new product line will be customer-focused, adhering to an innovative mission statement reaching to attain the company’s vision. It will address the customer needs; therefore, achieving a competitive advantage.
Terex Corporation
Terex Corporation is a lifting and material handling solutions company diversified in five categories: Aerial Work Platforms, Construction, Cranes, Material Handling & Port Solutions and Materials Processing. The company manufactures a wide range of equipment serving customers in various industries, including construction, infrastructure, manufacturing, shipping, transportation, refining, energy, utility, quarrying, and mining industries. The new product line of compact track loaders is being integrated into Terex from its most recent merger with Manitex.
Terex Corporation mission statement is “To provide solutions to our Machinery and Industrial Product customers that yield superior productivity and return on investment.” Its vision is:
• Customer-to be the most customer responsive company in the industry as determined by our customers.

• Financial-to be the most profitable company in the industry as measured by ROIC.

• Team Member-to be the best place to work in the industry as determined by our team members.

Terex’s values are: Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship.
.
Mission and Vision Statement When…...

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