Business Model and Strategic Plan Part 1

In: Business and Management

Submitted By marymmmr
Words 1554
Pages 7
Business Model and Strategic Plan Part I

BUS/475
April 28, 2015

Business Model and Strategic Plan Part I
Anheuser-Busch InBev is the name of the leading global brewer. The company has a “portfolio of more than 200 beer brands, including three global flagship beers: Budweiser, Stella Artois and Beck’s” (“Anheuser-Busch”, 2015). Budweiser is an American style lager and was introduced in 1876 by Adolphus Busch. Adolphus Busch wanted to create the United States first national beer brand. Budweiser became universally popular and has exceeded regional tastes. Budweiser is known as the “King of Beer”. Budweiser is brewed using a “blend of imported and classic American aroma and bittering hops, and a mixture of barley malts and rice, and the lager undergoes a 30 day brewing process that includes the time honored methods of kraeusening for natural carbonation and Beechwood aging, to create its unparalleled balance, character and signature crisp finish” (“Anheuser-Busch”, 2015).
Budweiser’s vision is “Through all of our products, services and relationships, we will add to life's enjoyment”. Budweiser’s mission is to be the world's beer company, enrich and entertain a global audience, and deliver superior returns to their shareholders. The “Anheuser-Busch” website (2015) state that “values are to have quality in everything they do, exceed customer expectations, trust, respect and integrity in all of their relationships, continuous improvement, innovation and embracing change, teamwork and open, honest communication, each employee's responsibility for contributing to the company's success, creating a safe, productive and rewarding work environment, building a high-performing, diverse workforce, promoting the responsible consumption of our products, preserving and protecting the environment and supporting communities where they do business”. New Product…...

Similar Documents

Strategic Plan Part 1: Conceptualizing a Business

...Strategic Plan Part 1: Conceptualizing a Business Strategic Plan Part 1: Conceptualizing a Business Strategic planning is critical to the success of any business, especially new emerging ones. “Once a firm has committed itself to a particular strategy, its image and competitive advantages usually are tied to that Strategy”(Pearce & Robinson, 2009, P. 3). This strategic plan will map out the path for Bentley IT Services. The definition of the business and customers is evident in the mission statement. The intended future of the company is consolidated into clear vision statement. The core values of the company server to guide the company in all endeavors. These mission, vision, and values will guide the company on its journey. Lastly, the plan will analyze how it addresses customer needs and maintains a competitive advantage over the competition. Company Mission The mission statement of an organization serves to identify the goals of the company, display the scope of the organization, and differentiate the company from the competition. In essence, it says defines who the company is and exactly what they do. There are four major points that bear consideration when formulating a mission statement. These are: who are the customers, what are the products and services the company is offering them, how does the company create value for the customer, and what is the scope and nature of the company. Bentley IT Services aims to be a full service provider of......

Words: 1281 - Pages: 6

Strategic Plan Part 1: Conceptualizing a Business

...Strategic Plan, Part I: Conceptualizing a Business BUS/475 October 7, 2013 Strategic Plan, Part I: Conceptualizing a Business Worlds Apart is a new concept restaurant that incorporates different dishes from all over the world into one restaurant. There will be amazing food dishes from Ireland, Germany, Mexico, Italy, France, China, and Greece, and of course, good ole down home southern dishes as well. Mission Statement Worlds Apart inspires to be a high-quality restaurant that meets and exceeds all expectations. The restaurant will offer a diverse menu from around the world using natural ingredients of the highest quality possible, and still offer moderate prices. We will give our employees the best training in respect, courtesy, and service better to assist our customers. We will use environmentally safe products to protect our ecosystem and the community around us to help reduce our carbon footprint. We strive to be an internationally known household name for our excellent service and high-quality foods in a way that will help us grow and expand profitably. Vision Statement Within the next five years, Worlds Apart will be a well-known “five star” restaurant in Southern Kentucky by combining exquisite customer service and perfectly prepared meals that creates a unique dining experience. Values and Guiding Principles Accountability-being responsible and taking ownership for our actions. This is essential to preserve our customers and societies trust and......

Words: 1143 - Pages: 5

Strategic Plan Part 1: Conceptualizing a Business

...Strategic Plan, Part 1: Conceptualizing a New Business Strategic Plan, Part 1: Conceptualizing a New Business A strategic plan is vital to conceptualizing and developing a new business built for success. This paper is Part 1 of my strategic plan to open a new bar/restaurant in downtown Greenville, SC. I am currently one of 4 people that run a local adult sports league. The idea for opening this bar/restaurant stems from the fact that we have multiple sponsor bars that we send our 2000+ players to after sports and events. Opening a bar that is solely focused on the sports league players guarantees an already established client base. The bar will be called GSB- Greenville Sports Bar and will be different from most due to the fact that we will be catering our environment, food, and hours to a specific group of “bar-goers”. Mission and Vision A business’s mission statement, very simply, is the answer to why the company is in business in the first place. A company’s mission is “the unique purpose that sets a company apart from others of its type and identifies the scope of its operations in product, market, and technology terms” (Pierce II & Robinson, Jr., 2009, pp. 25). GSB Mission Statement: Greenville Sports Bar’s (GSB) mission is to be the premier bar/restaurant for all social athletes in downtown Greenville, SC. Our goal is to be a step ahead of the competition. We want our customers to have more fun during their leisure time. We will provide an inviting......

Words: 1107 - Pages: 5

Business Model and Strategic Plan Part Ii

...Business Model and Strategic Plan Part II: SWOTT Analysis Crystal Underwood BUS/475 July 14, 2014 Linda McKee NextEra Water |Strengths |Weaknesses | |NextEra Energy is already involved in the utility field of and is |NextEra Energy currently is not involved in the water utility field. | |familiar with the rules and regulations for providing utility |With other countries come new rules and regulations to follow. | |services. |NextEra Water will have to learn and abide by all international | |NextEra Energy has already expanded to Canada. Expanding NextEra |rules. | |Water to other countries will be easier for NextEra. |NextEra Water will have to fight to show customers they are the | |NextEra Water can grow to be an economic leader in the utility |economic leaders of the water utility industry. | |industry. |NextEra Energy is used to the technologies of the electric utility | |NextEra Energy growing technologically and will pass this knowledge |field, however NextEra Water uses all new technologies for the water | |onto its new division, NextEra Water. |utility......

Words: 924 - Pages: 4

Business Model and Strategic Plan

...Business Model and Strategic Plan Mission statements define the organization's primary objectives. Vision statements focus on its goals and aspirations. Value statements define how the work will be done. Vision, mission, and values are all important considerations when developing a strategic plan. These three factors work together to provide the business a well rounded strategic design. My business idea is a firm that manages projects. Strategic planning is a process of decisions made by an organization to set goals and to outline a course of action to achieve those goals, to grow the business and to help the business be profitable ("Dictionary," 2014, p. 1). Long term and short term goals contribute to the strategic plan. Description and Mission The business is a project management company called Properly Managed Projects (PMP) that specializes in knowledge, skills and techniques to execute projects effectively and efficiently ("Project Management," 2014). The target customer can be anyone with a temporary group activity to produce a product or service. Project management has five steps; initiating, planning, executing, monitoring and controlling, and Closing. Mission Statement Our mission is to provide professional planning on all projects. We only provide the best solutions to our customers’ situations. We make great efforts to be the most knowledgeable, skilled, and trusted company in the professional community. We seek to produce financial rewards to investors......

Words: 709 - Pages: 3

Business Model and Strategic Plan, Part I

...Business Model and Strategic Plan, Part I Connie Berg BUS/475 September 29, 2014 Dr. Abdel Mahdi Al Husseini Business Model and Strategic Plan, Part I In the world of computers, software, and digital devices innovation is the key to having the upper hand. When it comes to staying ahead of the competition Hewlett-Packard Development Company LP has figured out a way to stay at the top. As one of the lead runners in the world of technology Hewlett-Packard has established itself in the global market and continues to advance. They are a large manufacturer of computers and servers, as well as printers and other technology based services. Their share of this market is approximately 24% and as the largest manufacture of computers in the United States, they have 25.5% of the domestic market share (IBISWorld, 2014). For them to continue to stay at the top, this company has to continue to come up with innovative ideas that will get the consumers attention. They have decided to develop their own internet security that will be available on all new Hewlett-Packard computers. This will require the company to establish a new division that will be responsible for the creation, research, implementation, and maintenance of this security software program. Proposition In the computer industry there are a number of risks that consumers take every time they log on to the internet. Some of these include identity theft, financial loss, and computer malfunction. With the constant threat......

Words: 1586 - Pages: 7

Business Model and Strategic Plan Part I

...BUSINESS MODEL and STRATEGIC PLAN PART I BUS/475 January 12, 2015 BUSINESS MODEL and STRATEGIC PLAN PART I When conceptualizing a new product line of compact track loaders for Terex Corporation it is necessary to develop a strategic plan to meet the needs of the consumer and a innovative mission statement, vision, inline with Terex Corporation’s values. This will assist Terex Corporation to achieve success in its new venture. The division to manage this new product line will be customer-focused, adhering to an innovative mission statement reaching to attain the company’s vision. It will address the customer needs; therefore, achieving a competitive advantage. Terex Corporation Terex Corporation is a lifting and material handling solutions company diversified in five categories: Aerial Work Platforms, Construction, Cranes, Material Handling & Port Solutions and Materials Processing. The company manufactures a wide range of equipment serving customers in various industries, including construction, infrastructure, manufacturing, shipping, transportation, refining, energy, utility, quarrying, and mining industries. The new product line of compact track loaders is being integrated into Terex from its most recent merger with Manitex. Terex Corporation mission statement is “To provide solutions to our Machinery and Industrial Product customers that yield superior productivity and return on investment.” Its vision is: • Customer-to be the most......

Words: 1117 - Pages: 5

Business Model and Strategic Plan

...Business Model and Strategic Plan Part III: Balanced Scorecard BUS/475 February 23rd, 2015 Table of Content I . Introduction……………………………………………………………………………3 II. The balanced scorecard………………………………………………………………..3 III. Financial perspective…………………………………………………………………3 a) Market share……………………………………………………………………...4 b) Revenues and costs……………………………………………………………….4 c) Profitability……………………………………………………………………….4 IV. Customer value perspective…………………………………………………………..5 a) Customer retention or turnover…………………………………………………...5 b) Customer satisfaction……………………………………………………………..5 c) Customer value…………………………………………………………………...5 V. Internal operations perspective………………………………………………………..6 a) Measure of process performance…………………………………………………..6 b) Productivity or productivity improvement………………………………………...6 c) Operations metrics…………………………………………………………………6 VI. Research and development perspective………………………………………………6 a) Employee turnover or retention…………………………………………………..6 b) Nature of organizational culture or climate………………………………………6 c) Level of organizational capability………………………………………………..7 VII. Conclusion…………………………………………………………………………..7 Appendix A: Financial perspective………………………………………………………8 Appendix B: Customer value perspective………………………………………………..9 Appendix C: Internal operations perspective……………………………………………10 Appendix D: Research and development......

Words: 1757 - Pages: 8

Business Model and Strategic Plan

...Final Business Model and Strategic Tanja Baca BUS 475 April 13, 2015 Daniel Magnole   Table of Contents I. Executive Summary Pg. 3 II. Business Model and Strategic Plan Part I: Existing Business or New Business Division; Vision, Mission, and Value Proposition Pg. 4 III. Business Model and Strategic Plan Part II: SWOTT Analysis – Internal and External Environmental Analysis; Supply and Value Chain Analysis Pg. 9 IV. Business Model and Strategic Plan Part III: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan Pg.14 V. Business Model and Strategic Plan Part IV: Monitoring and Control Strategies Pg.20 VI. References Pg.24 Executive Summary Pall Corporation, the world’s leading developer in filtration systems would formally like to present today the most advanced continuous glucose monitoring device; Truecose. We are working at finding the ways to better improve people’s lives with the most effective equipment. Truecose’s business model is to continue building the company’s name and trust of its customers by leading technologies in the market it serves. The company through all divisions will continue to make the “world safer, greener, better”. The acquisition of Dexcom has proven to be the most beneficial option in helping to improve new continuous glucose monitor. Pall has developed a strategic plan that has minimized risks, such as FDA......

Words: 5057 - Pages: 21

Business Model and Strategic Plan

...Final Business Model and Strategic Plan BUS475 Final Business Model and Strategic Plan A company that has a clear vision and mission statement is setup to be successful. The mission of Magellan Health is to provide its customer’s with greater insights into their health, while keeping healthcare affordable, and returning value to its shareholders. Those are three very different goals. What may benefit their customers may not benefit their shareholders. Additionally by keeping costs lost their institutional plan members may benefit but at the expense of the patients or physicians. This paper will outline the various steps Magellan will take to deliver on all three of these principles. Target Outcomes and Measuring Results The most obvious thing a business can do to be successful is to maintain its profitability. Without turning a profit and maintaining cash flow the business would be forced to close its doors. Therefore, financial objectives are one of the most important considerations. With the recent passage of the Affordable Care Act, an insurer can no longer deny coverage for pre-existing conditions. Additionally all members of the public are required to be insured by 2014 as there are penalties for, not purchasing health insurance. This influx of new additional clients has created a boon for the healthcare industry, (La Monica 2015), insurance companies will face rising costs as more people join plans with pre-existing conditions. To ensure that the risks......

Words: 4153 - Pages: 17

Business Model and Strategic Plan Part 1

...Business Model and Strategic Plan Part 1: Conceptualizing a New Product or Service Division of Existing Business Mary Locket Bus/475 July 22, 2015 Franky Johnson Strategic Plan, Part 1: Conceptualizing a Business Introduction The sought after products Ingram offers such computers, software, storage devices and so on will give in such a way that the consumer will report nothing but positive feedback. This is a company that strives to provide the most outstanding services and leads the completion by far. They offer services such as financial planning initiatives for corporation seeking to improve their corporation. These services not only provide a way to improve your business but it provides the technology that by far exceeds the leading corporations that offer these services. The idea of offering warranties for the devices they sell opens a whole new dimension that involves reshaping the company to allow for the growth and become the industry’s leading sought after company for the services they provide. The new offer for technical support which provides online chat and remote assistance with problems people experience will allow for the company to improve on company’s morale and dedication. This will allow for customers to seek advice for their purchased products and allow the new desire for other products that are available. If the customer is satisfied they will be a good referring agent and continue to add to the growth of the company. These steps will allow......

Words: 1371 - Pages: 6

Business Model and Strategic Plan Part 2

...Business Model and Strategic Plan Part II: SWOTT Analysis Marlo Stevens BUS/475 July 30, 2015 lance williams Business Model and Strategic Plan Part Ii: Swott Analysis Introduction The Ingram adjustment will mean there will be a new department of Ingram-Micro, Inc. to be established that will allow customers to pay attention to the new product. The expansion of Ingram-Micro’s new product will reflect the values, mission and vision. The overall wishes will add to the success to the corporation. The new product will help insure that new customers will be satisfied with the warranty and tech support thus in turn will improve sales and customer relations. The new division will have a swot analysis of Ingram-Micro, Inc. once the new2 introduction of the new product is completed. Economics and regulatory legal enforcements will show trends as well as the Ingram-Micro, Inc. chain of supply. Swott Analysis of Ingram-Micro, Inc. In the world of business there exists a strategic perspective that is called the swot analysis. The analysis lets the company to look at the weaknesses and strengths new chances as well as the new trends that will result in the new external factors. Strength’s The new adjustments to the company will reflect the new innovative product that has been established. Ingram will be the first company to give this new offer to customers with the warranty and tech support in the market. The new offer is the most attractive feature that this market has......

Words: 797 - Pages: 4

Strategic Plan Part 1: Conceptualizing a Business

...Strategic Plan Part 1: Conceptualizing a Business 1 Strategic Plan Part 1: Conceptualizing a Business BUS/475 - Integrated Business Topics Michael Portillo August 29, 2011 Strategic Plan Part 1: Conceptualizing a Business 2 GPS Marketing is a marketing company that specializes in getting qualified guaranteed prospects to see in front of independent insurance agents. GPS actually stands for “Guaranteed Prospects to See”. GPS Marketing guarantees every agent that comes aboard with our company that we will put them in front of at least 15 qualified prospects. GPS Marketing’s mission statement is “ Our goal is to get independent insurance agents in front of qualified annuity prospects on a favorable basis which in return increases their income substantially. We do this in a multitude of ways and we want to show you just how we can help you and your business.” In the following paragraphs is a description of how GPS Marketing can do just that. Our first program that we offer our independent insurance agents is our GPS program or our Guaranteed Prospects to See Program. GPS guarantees each of our new independent agents that we will send out one-thousand mailers which are done through direct mail. GPS sends this direct mail to a particular demographic. What this means is that this mailer will only be sent to those individuals that make at least an income of $50,000 or more, own their own home, and are between the ages of 50 and 70 years old. GPS does this for the......

Words: 2160 - Pages: 9

Business Model and Strategic Plan Part 1

...Business Model and Strategic Plan Part 1 Dusty Meins BUS/475 April 27, 2015 Joseph Ellington Business Model and Strategic Plan Part 1 Strategic planning helps an organization set the path it wants to take, as well as, defining their place in the business world. The vision and mission statements help an organization to define who they are, what they do, and where the want to go in business (Pearce & Robinson, 2013). The values of a company are also very important when developing a strategic plan. This sets the standard for the company’s priorities. NBTY, Inc. is a health and wellness company that supplies vitamins and nutritional supplements, both online and in stores. The company has decided to open a new division. Before beginning, NBTY, Inc. will need to develop a strategic plan beginning with the vision, mission, and values statements, determine how the new division will affect customer needs and give the company a competitive advantage, and then create a business model. Vision, mission, and values “Become and be recognized as the global leader in wellness products, providing our customers with brands that are loved and trusted by consumers and are winning value-creators in their industry” (NBTY.com, 2015. para.1). This is the vision statement for NBTY, Inc. Vision statements help a company show what the organizations purpose is within in the origination itself, as well as, the community. This statement sets the core vision and a guidance for NBTY, Inc.......

Words: 1297 - Pages: 6

Strategic Plan, Part 1: Conceptualizing a Business

...Strategic Plan, Part 1: Conceptualizing a Business It is important to have a Strategic Plan to make a business be successful. A strategic business plan helps the company to define its mission and vision, giving the company a sense of purpose and direction that sets them apart from competitors (Pearce & Robinson, 2009). A mission statement also discusses the product or services conducted by the company (Pearce & Robinson, 2009). Establishing a solid mission and vision statement clearly presents to potential and existing customers what the company is about and what the plan is for the future. In this paper the subject to discuss is Edna Valley Cheese Company mission and vision statements and the values of the company and how each of the factors help to determine the company’s strategic direction. Define the Business, Product and Mission Statement Edna Valley Cheese Company is a 40 acre goat farm nestled in the middle of wine country in Central California Coast. Edna Valley Cheese Company will be crafting cheese's that will pair with fine wines and add flavors to gourmet recipes. Edna Valley Cheese Company will craft many different kinds of cheese with natural ingredients, happy and healthy animals. Edna Valley will make several varieties of soft goat cheeses including Goat Milk Feta, Olive Oil and Garlic Chevre, lightly salted Chevre, Goat Brie, Smoked Castelo Branco, Dutch Goat Gouda, and Murcia al Vino (drunken goat cheese). All cheese will be made......

Words: 1050 - Pages: 5