Business Plan for a Social Enterprise

In: Business and Management

Submitted By versena
Words 2173
Pages 9
Our Proposed
The business we like to propose is a café for student studying purpose only. The café is named “Distinct Café”, it mostly serves F.5-F.7 and HKU students. The students can do revisions, interact with peers, eat and drink.
By analyzing the general environment, we found that students are difficult to find a place for their study. Even if they can find a place in the self-study room, there are strict rules applied so that the students are not allowed to communicate, talk, eat or drink, but communicate is very important in today’s studying curriculum, also for most students, they have a habit that they like to eat and drink during revising . As a result, this is an opportunity for us to develop our business, café for studying purpose. We also analyzed the specific environment; we find that there are no café which is aiming to studying purpose. We think this is our strength to compete with the traditional café for the student market.

Why it will work for us
A café do not require much capital and with low entrance barrier. The key barrier is in establishing a huge customer base. Reputation is the most important factor in attracting customers. As a result, our strategy is planed to develop a good and strong image of our café. We monitor the student behavior well and provide good services and materials. A good image is the key factor to raise our reputation.
As we are student too, we know what do students want and concern, so this will be our strength in serving the student. We know what the students prefer and we can provide tailor-made service for them.
There are no café for students only. That means we have no direct competitor, so we will face less competition. As a result, this is our opportunity in widening the market shares.
Details of the cafe
Missions and Goals Before running the café, the first thing to do is setting up missions and…...

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