Business Project

In: Business and Management

Submitted By somani
Words 626
Pages 3
Business Plan
(Industry Analysis and Description of Venture)

Name of the Business: 4-D Gaming Zone

Course name: Introduction to Business (MGT368)
Section: 9
Instructor: Faisal Wali (FsW)

Prepared By:-

Sehel Somani
ID#1010312030

Mahmud Hossain Rajit
ID# 1010769030

Md. Abul hasan Chowdhury
ID# 1010282030

Chowdury Farhat Aseeya Nidhi
ID#1010313030

Industry Analysis

Overview of the industry :

PESTLE Analysis:

Social factors: Any changes in social trends can impact on the demand for a company's products and how that company operates. Also the company may change its management strategies to adapt to the changes in social trends.
As discussed earlier the inflation rate in Bangladesh is pretty high and also due to worldwide recession there is a fall in the trend of lifestyle and career expectation. This may have a negative impact on the 4D gaming zone as people may be more busy in setting up their career then going or spending on entertainment purpose.
Also In global context, Bangladesh is now world’s eighth populous country having 148.5 million people with a high growth rate. The life expectancy in Bangladesh is 68 years. Population is characterized by a high proportion of young age population and the population is slowly aging, also there is huge rural to urban migration thus the demand for entertainment may have a upward trend.

Technological Factors: There is a strong need for technological development in Bangladesh. Technological improvement may lead to cost reduction, quality improvement and innovations. Bangladesh is heavily dependent on imported technologies although it is recently investing a huge amount in research and development.
As 4D gaming zone is a new technology being introduced in Bangladesh so it will be requiring some investment in research and development.

Future outlook and trends :
There has been a…...

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