Business to Business Marketing

In: Business and Management

Submitted By spoffm01
Words 4190
Pages 17
Executive Summary

Lumicore is Brazil market leading paint manufacture, and is now looking to expand to the UK.

The Current UK market has been weak over the past few years but with signs of recovery on the horizon Lumicore will open in the UK next year bringing its wealth of experience and expertise a long with its large rang of unique products that the shelf's of the UK have not seen before. This report highlights my recommendations on how to successful make Lumicore an international company and establish itself in the UK market place by offer customers a unique product and using a cost leadership method to beat the prices of the competition whilst maintaining a great quality of product,

Lumicore hopes to achieve the following;

In the first year of Business gain 2% market share of the domestic paint market. Taking market share from traditional paint suppliers in the UK Launch of unique exquisite range in 2014. Create distribution network with key customers such as B & and home base. Sponsoring s sports team to increase brand awareness of the company.

1. Front cover
2. Executive Summer
3. Contents
4. -
5. Background
6. Pestel Analysis
7. Pestel Analysis
8. Market Segmentation
9. Market Segmentation
10. Main Customers and Competitors
11. Primary Data and Product Offering
12. Marketing communication and Logistical operations
13. MKIS, Market research and SWOT Analysis
14. Summary of recommendations
15. Financial projections and conclusion
16. Bibliography
17. Appendix

Background

In this report I will be discussing Brazilian Paint manufacturer Lumicore which is owned by parent company lumichech which is based in brazil. Lumicore paints manufactures a range of products these being, paints, pigments and coatings. The company is looking to open up operations in the…...

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