Capacity of a Firm to Plan and Manage Multinational Strategic Alliances

In: Business and Management

Submitted By lashley
Words 449
Pages 2
Lael Ashley
Capacity of the Firm to Plan and Manage Multinational Strategic Alliances
BBA 484
Jones International University
January 20, 2015
Module Assignment 6.1-Course Project
Capacity of the Firm to Plan and Manage Multinational Strategic Alliances
International Game Technologies (IGT), is the global leader in casino entertainment. IGT delivers top-performing titles to eGaming operators, government lotteries and land-based casinos. IGT’s specializes in a compelling player experience, anytime, anywhere, and on every channel. Since the day the millennium began, IGT has been globally enforced in interactive gaming with teams in the UK, USA, and China. IGT operates with strict compliance across the globe in regulated markets, such as the UK, British Columbia, and etc. (Econsultancy, 2014).
In a recent article by the Association of Gaming Equipment Manufacturers (AGEM), (17 November, 2014), announces that their board of directors had approved the membership applications of eight new companies, which brings the trade group that is comprised of the world’s leading gaming suppliers to a total of 145 members. AGEM (17 November, 2014) indicates the following, “AGEM is a non-profit international trade association who represents manufacturers and suppliers of electronic gaming devices, systems, table games, online technology, key components and support products and services for the gaming industry.”
One of the new named members is the Catapult Global, based in Elk Grove Village, ill., who are a component supplier to OEM's in the gaming industry with offices in Chicago, Taiwan, China, and Las Vegas. IGT is on AGEM’s current membership roster. Therefore, as a member of AGEM, they have the benefit of being represented internationally. (AGEM, 2014). I think that this would be part of a multinational strategic alliance because of the fact that IGT uses the strategy of…...

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