Case Analysis: Darden Restaurants Inc.

In: Business and Management

Submitted By crazyariesgrl
Words 1737
Pages 7
Company Name: Darden Restaurants Inc.
Website: http://darden.com/
Industry: Restaurant
Background and History: Darden Restaurants Inc. was founded in 1938 by Bill Darden. At the time, Bill was just nineteen years old and opened his first restaurant called the Green Frog. It was a small restaurant, a twenty-five seat luncheonette, in Waycross, Georgia. It promised to give “service with a hop.” Thirty years later after the success of the Green Frog, Bill Darden and Charley Woodsby opened the first Red Lobster in Lakeland, Florida. A few years later in 1975, Bill Darden mentored his good friend Joe R. Lee who became the first president of Red Lobster. Twenty years later Joe R. Lee was named the first Chairman and CEO of Darden Restaurants. Today, Red Lobster is the largest full service seafood dining company in the world serving nearly three million people a week. In 1982, George McKerrow opened the first Longhorn Steakhouse in Atlanta, Georgia. The restaurant became famous when it remained opened during a very severe and infamous snowstorm offering $1.00 beers and food specials. Travelers who unfortunately got stuck and couldn’t make it home sought refuge in Longhorn. They were won over by great steaks, and hospitality leading Longhorn to become a huge success. By 2007, Darden celebrated the addition of the Longhorn Steakhouse brand to the company. Also in 1982, the first Olive Garden opened in Orlando, Florida. It was originally part of the General Mills Company and offered Italian-American cuisine. In 1995, however, Darden split from the General Mills Company. It became its own publicly traded company on the New York Stock Exchange, and was named after the company’s founder to become as it is known today Darden Restaurants Inc. That same year the Darden Restaurant Inc. Foundation was founded and gives millions of dollars to organizations each…...

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