Company G Marketing Plan

In: Business and Management

Submitted By haggard12
Words 2579
Pages 11
Company G
3-Year Marketing Plan

Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 9 Monitoring Procedures 9

Introduction Company G is a well-established and respected company in the electronic appliance market that has now created a small consumer use home appliance called the “Wine Saver XG”. The Wine Saver XG is a new and innovative solution that allows customers to not only open corked wine bottles easily, but allows them to insert specially designed corks and pressurize the remaining wine for later consumption.
Company G’s team of engineers and designers have developed this product through concept, proto-type and visual design to make it very aesthetically pleasing and ergonomic. This Wine Saver XG is also created to the high standards of Company G’s XG brand of products and should be appealing to the consumer market.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”
The Product
The Wine Saver XG supports Company G’s current mission statement by offering to its customers the convenience and ease of opening corked wine bottles much easier than with the old style hand held crank or screw type cork removers, and at the same time offers the…...

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