Corporate Social Responsibility and Corporate Image

In: Business and Management

Submitted By bolaji4ever
Words 7229
Pages 29
Transnational Journal of Science and Technology

April 2014, vol.4 No.2

ISSN 1857-8047

CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE
IMAGE

Ayanda, Adebayo Maruf
Department of Business Administration and Management Technology, Faculty of Management sciences,
Lagos State University, Ojo, Lagos- Nigeria.

Baruwa, Akinfolarin Afeez
Department of Business Administration and Management Technology, Faculty of Management sciences,
Lagos State University, Ojo, Lagos- Nigeria

Abstract
This article analyses the impact of corporate social responsibility on corporate image, basing the findings theoretically and empirically. The first part of this article focuses on a theoretical concept of corporate social responsibility. The authors analyze different definitions of corporate social responsibility, review chronological development of this concept and reveal similarities between different definitions. Positive and negative positions towards corporate social responsibility are presented and compared. The second part of this article reveals the theoretical concept of corporate image and the constituting factors. After discussing different definitions of corporate image, concluding remarks are made. The authors of this article discuss the topicality of corporate image management subsequently and name the factors that form corporate image, laying out the basis to manage particular factors. The first two parts of this paper provide a theoretical basis for further discussion. The third part of this article outlines insights for causality between corporate social responsibility and corporate image as well as links between the two. Concluding the reviewed literature and the newest empirical data, it is noted that corporate social responsibility has positive impact on corporate image. Positive impact can be seen through various phenomena: positive consumer attitude, positive word of…...

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