David"S Tea

In: Business and Management

Submitted By surajesheth
Words 4544
Pages 19
Davids tea business plan

Table of Contents Executive Summary. .3

Company Description. .3

Strategic Focus and Plan .4

Mission .4

Overall Company Goals. .4

Objectives .4

Competencies and Sustainable Advantages. .4

Advantages.. .4

Sustainable Advantages .4

Situation Analysis .4

SWOT Analysis... .5

Industry Analysis .6

Customer Analysis of David's Tea .6

Competitor Analysis .7

Competitive analysis — Starbucks 7

Competitive analysis — Tim Horton's . 8

Others 8 Market-Product Focus 8

Marketing and Product Objectives: 8

Target Markets: 9

Points of Difference: 9

Positioning: 9

Marketing Program. 9

Product Strategy . 9

Price Strategy. 10

Promotion Strategy. 10

Place/Distribution Strategy. 11

Financial Data and Projections. 11

Past Sales Revenues. 11

Five- Year Projections .11

Organization. .12

Implementation .12

Product Strategy . .12

Price Strategy .12

Promotion Strategy .12

Place/Distribution Strategy .13

Evaluation and Control . .13

Bibliography. .14

EXECUTIVE SUMMARY

The following plan outlines the suggested marketing strategy and tactics for David's Tea, a high quality loose-leaf tea provider that has aggressively expanded since its creation in 2008. David's Tea has over a hundred stores located across Canada and the United States, and is continuing to expand the company in terms of locations and diversities of tea. For potential and current customers, David's Tea targets the young, hip urbanites, traditional and non-traditional tea drinkers, baby boomers and the health conscious, offering a healthy and trendy drink. David's Tea has several distinguishing features including a strong brand, their unique blends, frequently released new flavors, the quality of the tea imported from…...

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