Domino's Pizza Sizzles

In: Computers and Technology

Submitted By thegraduate1
Words 1069
Pages 5
DOMINO’S SIZZLES WITH PIZZA TRACKER 1

Domino’s Sizzle with Pizza Tracker

Abstract

The purpose of this case study is to exam how Domino’s pizza uses Information Systems to regain their share of the Home Delivery pizza market. I’ll discuss how Domino’s overcome a bad reputation and improved their product and services. I will also discuss the changes and process systems implemented along with where they currently stand in the market and with their customers. I will finish with the technology Domino’s plans to use in the future.

DOMINO’S PIZZA SIZZLES WITH PIZZA TRACKER 2
Domino’s Pizza Sizzles with Pizza Tracker This case study discusses the impact that information systems and global e-business has had on Domino’s Pizzas’ reemergence as an industry leader in the home-delivery pizza market. It looks into what kind of systems are used, how the systems improve business performance, how their online pizza ordering system has improved the ordering process and how the systems are giving Domino’s a competitive edge. Domino’s opened in 1960 and grew to 200 stores in 1978 and currently operates almost 9000 stores worldwide and has the largest share of the approximate $15 Billion/year pizza market. They compete with Pizza Hut, Papa John’s and Little Caesar’s along with local pizza shops. Despite being one of the most well-known brands in the United States, between 2006 and 2008 Domino’s Pizza was in crisis. After leaving Pepsi, Chief Marketing Office Russell Weiner joined Domino’s and inherited a brand with plummeting sales and a bad image due to their lackluster product. A month after he joined the company, sales hit a record low of $2.83 a share in November 2008 and today, it’s up around…...

Similar Documents

Eco 550 Assignment 1 Domino's Pizza

...will be discussing the t that Domino’s is considering entering the marketplace in my community of Waynesboro, GA. I have conducted research to gather information in regards to demand for this business based on population, average income per household and average cost of pizza in this particular area. The end results of this research and demand analysis we should be able to determine if this would be a wise investment move to make on Domino’s behalf. Waynesboro is a fairly small town located in Burke County, GA. The current population for this town is about 5,781(www.city-data.com). The median income per household in my city from 2001 to 2011 has ranged from an estimate of about $27,166 to about $31,188 for the current day. The average cost of pizza from other pizza places over the years (2001-2011) ranged anywhere from $5.00 to about $18.00 depending on what you want and how you want it prepared. As far as household sizes they would range from about 1 person to about 5 people on average and the number of pizzas were hypothetically ordered were based on the number of people per household and how much income they were making. The more kids that are in a household the better the chances are of ordering pizza since it is no secret that kids love pizza. Another factor to consider would be single individuals who work long hours and prefer ordering put as opposed to cooking after a long day’s work. All these factors combined will help us determine if Domino’s should start a......

Words: 1241 - Pages: 5

Domino’s Pizza Enterprises Limited (Dmp)

...    Domino’s Pizza Enterprises Limited (DMP) Student Research: This report is published for educational purposes only by students competing in the La Trobe Investment Research Challenge. 19th June 2012 Fast Food Industry 19 June 2012 La Trobe Investment Research Challenge Ticker: DMP Price: $9.7 EPS FY (c) 0.31 0.33 0.38 0.44 0.46 DPS (c) 0.22 0.23 0.27 0.31 0.32 Franking (%) 100 100 100 100 100 Recommendation: HOLD Target Price: $10.67 P/E (x) 29.81 29.14 25.29 22.26 21.22 Dividend Yield (%) 2.38 2.40 2.52 2.72 2.74 2011A 2012E 2013E 2014E 2015E Investment Summary We initiate coverage of Domino’s Pizza Enterprises Limited (DMP) with a hold recommendation and a target price of $10.67 using Discounted Cash Flow Valuation (DCF), offering a 10% upside from current stock price at $9.70 on 19th June, 2012. As DMP operates in regions with different levels of risks, growth and margins, our estimation of revenue is based on top down approach considering the market share in these regions. We believe DMP may offer a long term upside if it can successfully execute its business plan of opening new stores and maintaining its same store sales growth in Australia and New Zealand (ANZ) and France, Netherlands, and Belgium (Europe). Highlights Future growth driven by increasing store count: DMP currently owns over 900 stores, with the goal of opening 50-60 new stores per year over the next 5 years. Its franchise/corporate strategy allows a long-term target of......

Words: 8454 - Pages: 34

Domino's Sizzle with Pizza Tracker

...Domino’s Sizzles with Pizza Tracker Management Information Systems 625 Jacob M. Shannon Walsh University Case Study #1 There has been a definite transition in the pizza delivery business, with massive pizza chains vying for the most innovate way to create and sell their product. Even though this case may be a few years dated, one can still observe these innovations occurring in the present. Through intricate and efficient information systems, these innovations can be a viable and a creative way to get the customers what they want; however, in a different more unique fashion that can appeal to a wide and young demographic. Where one business lacks in quality compared to the other chains, the business can make up for it with innovative strategies for the customer to create the product they want. This in a sense almost gives the company, like Domino’s, a competitive edge when their quality doesn’t match competitors’. Utilization of systems like Pulse, a proprietary point-of-sale system, is an important asset in maintaining consistent and efficient management functions in each of its franchises (Laudon & Laudon, 2012). There are various types of information systems utilized within Domino’s strategy to gain a valid entry in the pizza chain market. One of these systems implemented is the transaction processing system or (TPS), which is utilized within their Pulse network. The transaction processing system serves to perform and record the daily routine transactions......

Words: 882 - Pages: 4

Domino’s Pizza: Health Code Standards Crisis

...Domino’s pizza: Health code standards crisis 1) Short background about the company: Domino's Pizza is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park campus in Ann Arbor Township, Michigan United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. Domino’s Pizza offers customers a full menu to choose from, including four types of pizza crust (thin, hand-tossed, deep dish and Italian Style), Domino’s Specialty Pizzas and delicious side items Cheesy Bread, Bread sticks, Chicken Wings, Chicken kickers, Crunchy Chocolate Calzone, CinnaStix, Chocolate Souffle and Pepsi products. | 2) The problem faced: Two employees posted YouTube videos of themselves engaging in a number of public health law violations: putting cheese in the nose, blowing mucous on a sandwich and putting a sponge, used to wash dishes, between the buttocks. The woman holding the camera was saying: "In about five minutes, they'll be sent out to delivery, where somebody will be eating these, yes, eating them. And little did they know that cheese was in his nose and that there was some lethal gas that ended up on their salami,” "That's how we roll at Domino's." The videos went......

Words: 1361 - Pages: 6

Owning a Slice of Th Action a Domino's Pizza Frenchise

...DOMINO’ S PIZZA FRANCHISE 1. According to the article, Domino’s Pizza is a second largest pizza franchise, and it is called a “franchisor,” or business owner. Domino’s sells others the right to use its name and sell its products in specific geographic area. As usual, an entrepreneur, a person who risks time and money to start and manage a business, may be interested in opening his/her own business by purchasing a franchise, and is called a franchisee. However, there are many benefits of owning a Domino’s franchise. First, Domino’s is a strong global brand, and with the Domino’s reputation, new business is easier to start because the consumers are familiar with the products. Second, along with reputation of Domino’s, franchisees benefits from the national advertising programs. The franchisees are also assisted to be given the access to suppliers with the products and price, this makes the Domino’s franchise more profitable. In addition, Domino’s franchisees are not required to have experience because they will be trained and guaranteed in succeeding; therefore, owning a Domino’s franchise has a higher rate to succeed than start up a normal pizza business. In contrast, the franchisees will have great opportunities to reach to the high revenue, and Domino’s, at the same time, will earn great royalties (the fees paid to franchisor) from their franchisees. In the whole, both Domino’s and its franchisees benefit; the success of franchisees with great profit also brings the......

Words: 881 - Pages: 4

Domino's Pizza Sizzles with Pizza Trackeer

...DOMINO’S SIZZLES WITH PIZZA TRACKER 1 Domino’s Sizzle with Pizza Tracker January 17, 2015 Abstract The purpose of this case study is to exam how Domino’s pizza uses Information Systems to regain their share of the Home Delivery pizza market. I’ll discuss how Domino’s overcome a bad reputation and improved their product and services. I will also discuss the changes and process systems implemented along with where they currently stand in the market and with their customers. I will finish with the technology Domino’s plans to use in the future.  DOMINO’S PIZZA SIZZLES WITH PIZZA TRACKER 2 Domino’s Pizza Sizzles with Pizza Tracker This case study discusses the impact that information systems and global e-business has had on Domino’s Pizzas’ reemergence as an industry leader in the home-delivery pizza market. It looks into what kind of systems are used, how the systems improve business performance, how their online pizza ordering system has improved the ordering process and how the systems are giving Domino’s a competitive edge. Domino’s opened in 1960 and grew to 200 stores in 1978 and currently operates almost 9000 stores worldwide and has the largest share of the approximate $15 Billion/year pizza market. They compete with Pizza Hut, Papa John’s and Little Caesar’s...

Words: 1072 - Pages: 5

Domino Sizzles with Pizza Tracker

...Management of Information Systems Domino Sizzles with Pizza Tracker. 1) What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, and outputs of these systems. Domino’s proprietary described the point-of-sale system, Pulse, which is an important asset in maintaining consistent and efficient management functions in each of its restaurants. A point-of-sale system gain the control of purchase and payment data at a physical location where goods or services are bought and sold using computers, automated cash registers, scanners, or other digital devices. Domino’s implemented pulse in a large portion of its store, and those stores reported improved customer service, reduced mistakes, and shorter training times. Since that time, Pulse has become a staple of all Domino’s franchises. Domino’s introduced a new hardware and software and platform called Pulse Evolution which is now in use in a majority of Domino’s, which is easier to update and more secure only because one machine in the store needs to be updated. Inputs: Customer orders that describe the type of pizza crust, pizza ingredients and toppings, side orders, and delivery location data. They described their inputs as TPS, Pizza tracker and Pulse etc. Processes: Data updates the system's database. The older software used a thick-client model, which required all machines using the software to be fully equipped personal computers running......

Words: 386 - Pages: 2

Domino’s Sizzles with Pizza Tracker

...Domino’s Sizzles with Pizza Tracker 1. What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes, and outputs of these systems. There are three kinds of systems are described in this case. They are the Transaction Processing System (TPS), the Management Information System (MIS), and the Decision Support System (DSS). The Transaction Processing System (TPS) is a computerized system that performs and records the daily routine transactions necessary to conduct business. It is the sales order entry or point of sale (POS) system that captures purchase and payment information. The customer inputs the pizza order that describe the type of pizza crust, the types of pizza toppings, and any side orders. The Transaction Processing System (TPS) then processes the information inputted by the customer and updates Domino’s database with this customer’s pizza order. Next the Management Information System (MIS) helps middle management with administrative activities, controlling, decision- making, and monitoring to see if everything in the process is working well. The Management Information System (MIS) receives transaction data from the Transaction Processing System (TPS) regarding the customer’s order to condense and present this data in reports. Finally the Management Information System (MIS) outputs report information such as type of pizza toppings used, how much time it took to make the pizza, and how long......

Words: 738 - Pages: 3

Domino's Pizza

...9 - 5 12 - 00 4 REV: MARCH 19, 2012   "One time permission to reproduce granted by Harvard Business Publishing, 10/9/2012" DAVID E. BELL PHILLIP ANDR EWS MARY SHE LMAN Domino’s Pizza Before 2007, wheat prices didn’t have a pulse. We’d buy for the next six months and the price would be plus or minus 10 cents a bushel over the last six months. Then one day in 2008 wheat shot up $24 a bushel! Now, as a norm, we strategically consider corn, dairy, and wheat to better leverage our supply chain expertise and improve store economics. — John Macksood, executive vice president, Domino’s Pizza On the morning of August 22, 2011, John Macksood, executive vice president for supply chain services at Domino’s Pizza, Inc. (Domino’s), was reading the daily headlines while sitting in his office at the Domino’s World Resource Center, the company’s global headquarters in Ann Arbor, Michigan. Domino’s was the world’s second-largest pizza company and the largest pizza delivery quick-serve restaurant (QSR) chain. One item in particular jumped out at Macksood. An article, titled “Quiznos chain faces tough finance issues,” indicated that Denver-based Quiznos, a privately owned QSR sandwich company with 4,000 U.S. stores, was nearing bankruptcy due to “sharpening competition, waning sales, and debt woes.”1 One of the problems cited was Quiznos’ “protracted battle” with its franchisees over operating costs and profitability, with some franchisees blaming low or nonexistent......

Words: 11553 - Pages: 47

Hrm – Essay Dunkin’ Donuts and Domino’s Pizza: Training for Quality and Hustle

...HRM – Essay Dunkin’ Donuts and Domino’s Pizza: Training for Quality and Hustle ANSWER TO QUESTIONS Q 1. What are the strengths and shortcomings of a decentralized approach to training managers and hourly employees? Discuss A 1. Strengths to train hourly employees: On-the job training is provided which give them more practical knowledge They can earn while they learn Performance standards are demanding so their training makes them more tough to handle work load Video cassettes and posters are provided by corporate staff so that they can learn through those videos and apply that in their jobs Shortcomings to train hourly employees: Constant monitoring is not done by corporate staff due to which franchisee owners can skip some training sessions On-the job training means employees are not aware of their corporate headquarters working. Employees should see how their corporate staff actually works They are trained by store managers; therefore, they are bounded only to store operations. Their career will be bounded only up to restaurant operations. Strengths to train Management trainees: Their training program provides them with practical as well as theoretical knowledge They are trained in corporate, therefore, they are aware of how corporate headquarters actually work which will sharpen their skills They have been trained by experienced store managers which give them skills to handle workload as well as they come to know about......

Words: 793 - Pages: 4

Domino's Sizzles with Pizza Tracker

...Advantages and disadvantages of developing mass tourism Today tourism is one of the largest industries in the world. In some countries it is the main economic division. There is a wide variety of tourist types within the tourism market today,so much so that the term ‘average tourist’ has become irrelevant. (Murphy,1985) The United Nations states that ‘In Cambodia, one of the poorest countries in the world tourism is the main economic division was expected to generate 7.3% of gross domestic product (GDP) in 2004 and close to 400,000 jobs.’(United Nations, 2007).The most of people think that the economic impact of tourism is absolutely positive whereas the social and environmental impact is only negative. Indeed, increasing incomes to regions due to tourists are easy to see as well as numerous host-tourist conflicts and destruction of the environment and local cultures. However, tourism can have both positive and negative outcomes for residents in communities when sharing and preserving their culture and nature could be seen as conflicting goals.(McComick, B.E.2002,p303) Nevertheless here could be two sides of outcomes: positive and negative. The positive side is that tourism has brought booming business to many countries and causes economic growth Although tourism brings many jobs to countries and decrease unemployment. Also tourism supports business. Tourists purchase local goods and use local services such as attraction, entertainment and other. . However tourism has...

Words: 2257 - Pages: 10

Domino's Pizza Scenario Planning

...Domino’s Pizza Executive summary: Domino’s Pizza is a most important pizza shop in UK and in the world serving one of the best quality pizzas while establishing and maintaining the health standards by using freshly made dough and other products. The plan was to make Domino’s Pizza a well-known brand and to be the first choice for pizza lovers. Domino’s Pizza aim is to produce different multiplicity of pizza and allow customers to customise their own choice of pizzas by offering them variety of toppings. While making their own selection of pizzas with a reasonable price and making important offers attracting in new customers. Domino’s quickly became the premium pizza takeaway, serving locals and focusing on all categories of people (student, family, alone person ...). An exciting menu of 14 different pizzas with an option of having four diverse range of dough. The main aim of Domino’s pizza is to make best quality pizzas and offer best value for the customer, so their values are summed up: “Sell more pizza, have more fun!” Mission: The mission of Domino’s Pizza is to be the best pizza delivery company in the world. Domino’s offers the finest customer services. So, Domino’s pizza has a passion to serve delicious pizzas. Vision: Domino’s Pizza wants to be the pizza first choice in the world that is says to detain half of pizza’s market. They aim to open 50 new stores each year. So today, they are working towards their goal of opening 1,000 stores by......

Words: 6499 - Pages: 26

Profitability, Efficiency and Liquidity of Domino’s Pizza Enterprises Limited from 2007 to 2011

...Friday, May 11, 2012Profitability, Efficiency and Liquidity of Domino’s Pizza Enterprises Limited from 2007 to 2011 Report prepared for Domino’s Pizza Enterprises LTD Shareholders This document has been prepared for Domino’s Pizza Enterprises LTD shareholders, informing them about the Efficiency, Profitability and Liquidity of the company over the years 2007 to 2011. Efficiency, profitability and liquidity is determined by profitability ratios of the company, which will be compared to industry averages. Profitability, Efficiency and Liquidity of Domino’s Pizza Enterprises Limited from 2007 to 2011 Report prepared for Domino’s Pizza Enterprises LTD Shareholders This document has been prepared for Domino’s Pizza Enterprises LTD shareholders, informing them about the Efficiency, Profitability and Liquidity of the company over the years 2007 to 2011. Efficiency, profitability and liquidity is determined by profitability ratios of the company, which will be compared to industry averages. Friday, May 11, 2012 Profitability, Efficiency and Liquidity of Domino’s Pizza Enterprises Limited from 2007 to 2011 Report prepared for Domino’s Pizza Enterprises LTD Shareholders Executive Summary This report has been prepared to inform shareholders of the profitability, efficiency and liquidity of Domino’s Pizza Enterprises Limited. This report compares profitability ratios of Domino’s Pizza to that of the industry averages to determine its profitability, efficiency and......

Words: 756 - Pages: 4

Domino's Pizza Case Analysis

...in-charge in marketing and research which includes the chief innovation and creativity officer. III. Central Problem Limited store operation of the Domino’s Pizza IV. Objectives: Must: * To have necessary changes in the business that would be beneficial to the company and essential for its growth. * To maintain loyal customers and gains more. * To increase sales. Want: * To have all the changes are done and used as an edge against competitors. * To become the leading pizza chain in the industry. V. Areas of Consideration Strengths * Domino’s Pizza Inc. is an international company that operates in over 60 countries worldwide. Domino’s Pizza were operated through 489 own stores and 4,558 franchised stores in the United States, and internationally, it operated through 3,726 franchised stores. * They were considered as the leader pizza delivery. Their expertise and passion for delivering hot and fresh pizza has earned the loyalty and of millions of pizza lovers around the world. * Domino’s master franchise system is very beneficial to the company. It helps establish a significant presence in a short span of time as the master franchisees were well versed with the local markets. Weaknesses * Their limited menu leaving them much less able to compete with other fast food pizza chain that also offers delivery. * They did not have dine-in operations. Opportunity * Engaging into a dine-in operation will attract......

Words: 812 - Pages: 4

Case Analysis Domino's Pizza

...DOMINO'S PIZZA I. Time Context Year 2008 II. View Point The persons involved are those who are in-charge in marketing and research which includes the chief innovation and creativity officer. III. Central Problem Limited store operation of the Domino’s Pizza IV. Objectives: Must: * To have necessary changes in the business that would be beneficial to the company and essential for its growth. * To maintain loyal customers and gains more. * To increase sales. Want: * To have all the changes are done and used as an edge against competitors. * To become the leading pizza chain in the industry. V. Areas of Consideration Strengths * Domino’s Pizza Inc. is an international company that operates in over 60 countries worldwide. Domino’s Pizza were operated through 489 own stores and 4,558 franchised stores in the United States, and internationally, it operated through 3,726 franchised stores. * They were considered as the leader pizza delivery. Their expertise and passion for delivering hot and fresh pizza has earned the loyalty and of millions of pizza lovers around the world. * Domino’s master franchise system is very beneficial to the company. It helps establish a significant presence in a short span of time as the master franchisees were well versed with the local markets. Weaknesses * Their limited menu leaving them much less able to compete with other fast food pizza chain that also offers delivery. ......

Words: 814 - Pages: 4