Dupont Case Harvard Business Paper

In: Business and Management

Submitted By ClauKMG
Words 748
Pages 3
Claudia S. Silva
A01139056
Case. DuPont Kevlar Aramid Fiber Industrial.
The DuPont’s major core has been the creation and innovation of fibers for several uses, such as Lycra spandex fiber, diverse polyester forms, Nomex Aramid fiber and Qiana nylon. The invention of Kevlar brought a new market cluster for DuPont to develop, and that one is the tire and aerospace industries.
The important assumptions to have in consideration before making a decision is to first know who your market target is, who your competition is, and the pros and cons to start to develop a niche in this industry, for that I mean, what would be the production cost and what would be the selling cost, knowing those data, you can estimate the profit for a certain period, and with that, you can know if its profitable to start in this area.
It’s important to understand, before starting a business to have the whole thing strategically planned. To have a good innovation starting I would say you need to try to develop in a market pull instead of technology push. With this, is easier to get your technology out there and sell it for sure, because the market is already there waiting for something to solve their problems. Returning to the part of “to have to whole thing strategically planned”, it is needed to be said that, part of that plan is to know who your market is, as it was said before. Being a fiber product, in the first line of costumers, it can be said that the market attended would be car’s business (for all the components that need to be made of fiber), some sport clothes business and of course aerospace and tire industries. So this means DuPont’s new technology would be closer to a market pull that a technology push. On the other hand, it is safe to establish the initial fiber price around the $10 to $15 per pound which could lead to the increase of demand for Kevlar. Some causes to this,…...

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