E Generation

In: People

Submitted By pablozorrilla
Words 2854
Pages 12
Patricia Monteferrante
La generación net, millennials, «Y» o «nativos digitales», está integrada por jóvenes entre 20 y 29 años, identificados por el uso de Internet y la llegada del tercer milenio, que están ingresando al mercado laboral. Suelen definirse como apolíticos, se preocupan por el ambiente, valoran la iniciativa personal y pueden llegar a ganar mucho dinero gracias a su dominio de las tecnologías. ¿Cómo integrarlos de manera efectiva al mundo organizacional?
La generación NET, también conocida como millennials, generación Y o «nativos digitales», está integrada por el grupo demográfico nacido entre los años 1980 y 1990, si bien algunos prefieren ubicarla entre finales de los años setenta y principios de los noventa. En general, son jóvenes entre 20 y 29 años aproximadamente, que están finalizando sus estudios universitarios, ingresando al mercado laboral o apenas viviendo sus primeros años de experiencia profesional. Las diferentes etiquetas que se utilizan para denominar a esta generación hacen alusión a la importancia que tienen para ella el uso de Internet y la llegada del tercer milenio.
Esta generación, educada en la cultura de la conectividad digital, constituye actualmente el segmento de mayor crecimiento en el campo laboral. En Estados Unidos se calcula que unos 76 millones de jóvenes de esta generación están ingresando al mercado laboral; mientras que en Venezuela representan aproximadamente el 25 por ciento de la población total y el 18 por ciento de la población económicamente activa. Este aspecto, unido con ciertas características que diferencian marcadamente a esta generación de sus predecesoras, ha atraído la atención de expertos de distintas disciplinas que intentan determinar qué incentiva, compromete y motiva a los millennials con la finalidad de integrarlos de manera efectiva al mundo organizacional.
¿Cómo son?
Tradicionalmente, los…...

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