In: Business and Management

Submitted By shraddha82
Words 6719
Pages 27
Na téma zpracování informací o okolí firmy metodou
“Porters 5 Forces”


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Porters 5 Forces © Dagmar Recklies, June 2001

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Porter's Five Forces - A MODEL FOR INDUSTRY ANALYSIS [pic]

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Porter's five forces model,
Michael E Porter's five forces of competitive position model © alan chapman 2001-5



© Dagmar Recklies, June 2001

Porters 5 Forces 1 Introduction
2 The Five Competitive Forces 2.1 Bargaining Power of Suppliers 2.2 Bargaining Power of Customers 2.3 Threat of New Entrants 2.4 Threat of Substitutes 2.5 Competitive Rivalry between Existing Players
3 Use of the Information form Five Forces Analysis
4 Influencing the Power of Five Forces 4.1 Reducing the Bargaining Power of Suppliers 4.2 Reducing the Bargaining Power of Customers 4.3 Reducing the Treat of New Entrants 4.4 Reducing the Threat of Substitutes 4.5 Reducing the Competitive Rivalry between Existing Players
5 Critique

1 Introduction

The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Strategy: Techniques for Analyzing Industries and Competitors“ in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. Porters model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Especially, competitive strategy should base…...

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