Economic Analysis on Budget Airline—Taking Ryanair as an Example

In: Business and Management

Submitted By sunyue
Words 3600
Pages 15
Economic Analysis on Budget Airline—Taking Ryanair as an example

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1. Introduction
Ryanair Ltd. is a pioneered Irish low-cost airline, located in Dublin, Ireland. In 2013, Ryanair was both the largest European airline by scheduled passengers carried, and the busiest international airline by passenger numbers, according to its annual report in 2013. From its official website, data shows that Ryanair operates more than 1,600 daily flights from 72 bases, connecting 184 destinations in 30 countries and operating a fleet of more than 300 new Boeing 737-800 aircraft. The latest news about Ryanair could be found on its corporate website (http://corporate.ryanair.com), saying that “Ryanair has recently announced firm orders for a further 280 new Boeing 737 aircraft, as well as options for 100 more Boeing 737 MAX 200s, which will enable Ryanair to lower fares and grow traffic from 90m this year to over 150m p.a. in 2024. Ryanair currently has a team of more than 9,500 highly skilled aviation professionals, and has an industry leading 30-year safety record”. It is a very typical case for economic analysis. The tragic news about the wreckage of Airasia QZ8501 hit the world on 28th Dec 2014, which put the budget airline in the front of the storm again since it is not the first news about airline crash in 2014. Budget airline is elastic in terms of the speed to repose to the demand change and it makes efforts to sell out its all seat using differentiated prices. Besides, the industry is greatly impacted by macroeconomic context, especially when a financial crisis strikes and during the period of economic recovery. Ryanair, as one of the most successful budget airline and the market leader within its industry, is worth to give insight to analyze its economic activities according to the basic economic principles, both in macro- and micro…...

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