Factors Influencing the Decision-­‐Making Process of Hotel Customers Buying Opaque Deals

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Factors influencing the decision-­‐making process of hotel customers buying opaque deals

A dissertation submitted by

Ayush Mittal

in partial completion of the award of MSc. Tourism & Hospitality Management

Ayush Mittal Any other contributions or sources have either been referenced in the prescribed manner or are listed in the acknowledgements together with the nature and scope of their contribution.’

‘I hereby declare that the dissertation is submitted is wholly the work of

School of Tourism Bournemouth University

2013

Declaration I agree that, should the University wish to retain it for reference purposes, a copy of my dissertation may be held by Bournemouth University normally for a period of three academic years. I understand that once the retention period has expired my dissertation will be destroyed.

Confidentiality I confirm that this dissertation does not contain information of a commercial or confidential nature or include personal information other than that which would normally be in the public domain unless the relevant permissions have been obtained. In particular, any information which identifies a particular individual’s religious or political beliefs, information relating to their health, ethnicity, criminal history or gender, has been made anonymous, unless permission has been granted for its publication from the person to whom it relates.

Ethical…...

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