Gba 490

In: Business and Management

Submitted By jmwarren1
Words 733
Pages 3
Mr. Steve Ells, Co-CEO and Chairman of Chipolte Mexican Grill (also called Chipolte) has employed you as a consultant and asked you to assess the company’s strategy, competitive market position and overall situation, and to recommend a set of actions to help ensure that Chipolte continue its current growth and maintain its long-term competitiveness. Please prepare a report to Mr. Ells that assesses the long-run profitability of the fast casual restaurant industry, the quality of Chipolte’s internal situation and that makes specific recommendations on how they can attain their goals. In analyzing the situation be sure to perform a thorough Industry and Competitive Analysis (e.g., DEC, Porter’s 5 –forces, Driving Forces, KSF’s, competitor analysis, etc.) as well as an analysis of Chilpote's internal situation including its business level strategy, their resources and competitive capabilities (e.g., SWOT and VRIO), a Competitor Analysis (a discussion of key competitors and a group map) and a Performance Analysis (financial (use the information from Case Exhibit 1) and strategic). Your recommendations should be specific, actionable and should logically flow from your analyses.
Key problems: 1. Competition 2. Maintaining commitment to “food with integrity”- rising prices
Possible solutions: 1. Expanding into new markets like Shophouse Asia Kitchen and maintaining high quality ingredients 2. Partnering/investing with local farmers markets and suppliers
Best Solution: 1. Expanding into a new market with a different style of food but maintain Chipotle model with high quality ingredients. a. Pros-gain more market share b. Cons- market may be saturated 2.

Chipotle was founded in 1993 by Steve Ells from a 1 unit operation in Denver and now has 1,595 locations in 43 different states and a handful of countries. Chipotle…...

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