Global Marketing Managment

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Examination Paper of International Business Management
IIBM Institute of Business Management
Examination Paper

MM.100

International Business Management
Section A: Objective Type & Short Questions (30 Marks)





This section consists of Multiple choice and Short Note type questions
Answer all the questions.
Part One carries 1 mark each and Part Two carries 5 marks each.

Part One:
Multiple choices:
1. What is the series consideration for strategy implementation?
a. Strategic orientation
b. Location
c. Dimensions
d. Both (a) & (b)
2. The major activity in global marketing is:
a. Pricing policies
b. Product lines
c. Market assessment
d. All of the above
3. The third „P‟ in the international marketing mix is:
a. Product
b. Price
c. Promotion
d. Place
4. The European Economic Community was established in____________
a. 1958
b. 1975
c. 1967
d. 1957
5. Environment Protection Act on______________
a. 1986
b. 1967
c. 1990
d. None of the above
6. People‟s attitude toward time depend on:
a. Language
b. Relationship
c. Culture

1
IIBM Institute of Business Management

Examination Paper of International Business Management
d. All of the above
7. Culture necessitates adaption of :
a. Product
b. Price
c. Promotion
d. Place
8. The legal term for brand is:
a. Symbol
b. Name
c. Trade mark
d. All of the above
9. FDI flows are often a reflection of rivalry among firms in____________
a. Global market
b. Indian market
c. International market
d. None of the above
10. ISO certification is:
a. Expensive process
b. Elaborate process
c. Evaluative Process
d. Both (a) & (b)
Part Two:
1.

What do understand by „Inward-oriented Policies‟?

2.

What is „Factor Endowments Theory‟?

3.

Explain the term „Totalitarianism‟.

4.

Write about „Persistent Dumping‟.

END OF SECTION A

Section B: Caselets (40…...

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