Google Swot Analysis

In: Business and Management

Submitted By angienayar
Words 528
Pages 3
Google SWOT Analysis: Strengths * Google Search Engine- The number one search engine, hard to replicate. * Strong Brand Value * Ancillary Service- Gmail, YouTube, Google Hangout * Robust Research and Development Opportunities | Weakness * Click fraud * Piracy and copyright issue * Not a leader in social media space | Opportunities * Growing demand of online video * Growing demand of Android OS | Threats * Competition from Microsoft, Yahoo, Apple and smaller competitors * Rapid Technological changes |

Strengths: Google has established a brand name which users trust. End-users need little to less marketing and technology enthusiastic keep a close watch on the new products Google releases. Google has a simple interface in 88 languages making it easier to access by users in different countries. Google offers a broad range of services that includes Gmail, YouTube, Google hangout, Google play, Google chrome, Google Earth, Maps, and Android etc. A comprehensive range of service offerings enables the company to attract and retain customers and maximize its market share and revenue.
Google could benefit from the growing demand for online video. Though current online video constitutes about one third of the total web traffic, there huge potential in online video market. YouTube and Google’s online community that allows users to share upload and rate video worldwide stands to gain from this growth.
Weakness: One major point of concern for Google is “Click frauds”. Click fraud artificially inflates the number of clicks, and increases pay per click advertising fee charged to advertisers. Since the company derives a majority of its revenue from advertising, an increase in number of click frauds may also result in the company being compelled to refund the fee to its advertisers.
Another concern is Google hasn't produced a viable social media…...

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