Great Marketing Ideas (100 Great Ideas) (2010)

In: Business and Management

Submitted By weswzezo
Words 42218
Pages 169
100 Great Marketing Ideas from leading companies around the world

Jim Blythe



Copyright © 2009 Jim Blythe First published in 2009 by Marshall Cavendish Editions An imprint of Marshall Cavendish International 1 New Industrial Road, Singapore 536196 Other Marshall Cavendish offices: Marshall Cavendish Ltd. 5th Floor, 32–38 Saffron Hill, London RC1N 8FH, UK • Marshall Cavendish Corporation. 99 White Plains Road, Tarrytown NY 10591-9001, USA • Marshall Cavendish International (Thailand) Co Ltd. 253 Asoke, 12th Flr, Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand • Marshall Cavendish (Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000 Shah Alam, Selangor Darul Ehsan, Malaysia Marshall Cavendish is a trademark of Times Publishing Limited The right of Jim Blythe to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. Requests for permission should be addressed to the publisher. The author and publisher have used their best efforts in preparing this book and disclaim liability arising directly and indirectly from the use and application of this book. All reasonable efforts have been made to obtain necessary copyright permissions. Any omissions or errors are unintentional and will, if brought to the attention of the publisher, be corrected in future printings. A CIP record for this book is available from the British Library ISBN 978-0-462-09942-2 Designed by Robert Jones Project managed by Cambridge…...

Similar Documents

Big Idea

...February 27th, 2012 INTRODUCTION The Big Idea Group (BIG) was created by Micheal Collins to help both inventors and corporations meet the innovation challenge. BIG partners with inventors and companies to identify, develop and bring to market innovative ideas. Before BIG Collins founded Kid Galaxy in 1994, a specialty toy company and became a producer of the award-winning Bendos line. Bendos, a line of Gumby-like figures eventually helped Kid Galaxy gross $5 million a year. But Collins, who held just a 4% stake in his company, says he felt there was little growth in store. Collin is exposed to Clayton M. Christensen, a Harvard Business school professor who posited a theory about why companies fail, even with great technology, in his book The Innovator's Dilemma. The professor gave him an endorsement and an undisclosed investment for an idea-hunting company. A year later Collins became a success with Tiny Totes, a set of mini-handbags girls could use to store collectibles. Tiny Totes was designed by an Indianapolis woman who had tried for a number of years to break into the toy business and Collins was able to give her the first break. Almost all of Collins' products are new ideas for toys and consumer products. Collins is now looking to diversify his company Big Idea Group (BIG) which has become successful in the toy industry MBA 621 Prof. H. Stucke “What’s the BIG Idea?” STRENGTHS WEAKNESSES • The process that BIG had......

Words: 3334 - Pages: 14

No Idea

... | |Code exam |2410MJ123A | |Date |January 20th 2011 | |Duration | 11.30 – 13.30 | |Programme |ICM / IMEM | |Location |Rotterdam / The Hague | |Academic Year |2010-2011 | |Year |1 / 2 / 3 / 4 | |Term |1 / 2 / 3 / 4 | |Module leader |Unco Calkoen | |Teachers |Unco Calkoen and Judith Strohmaier | |Version |- | |Type of......

Words: 1115 - Pages: 5


...Australia b School of Tourism and Hospitality Management, Southern Cross University, Lismore, Australia Available online: 23 Apr 2010 To cite this article: Jeremy Buultjens, Deborah Gale & Nadine Elizabeth White (2010): Synergies between Australian indigenous tourism and ecotourism: possibilities and problems for future development, Journal of Sustainable Tourism, 18:4, 497-513 To link to this article: PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material. Journal of Sustainable Tourism Vol. 18, No. 4, May 2010, 497–513 Synergies between Australian indigenous tourism and ecotourism: possibilities and problems for future......

Words: 9972 - Pages: 40


...Running head: ANNOTATED BIBLIOGRAPHY Annotated Bibliography Leslie Susie Grand Canyon University: SPE 529N March 6, 2013 16 Annotated Bibliography Idea partnerships (2011) Retrieved from (“Idea Partnerships,” 2011) FAPE is the Family and Advocates Partnership for Education. FAPE was funded from 1997-2004. An organization called Pacer Center maintains the FAPE website to keep parents and professionals informed of IDEA, (Individuals with Disabilities Education Act) and other special education issues. FAPE.ORG offers parents, teachers, and contributors updated news and information to increase the learning for disabled children.FAPE.ORG links to news and articles concerning new updates about Special Education. FAPE.ORG links to more resources about IDEA. Herman, J. (2009). Voicenation: Special education resources. Retrieved from Jacob Herman created the website Voicenation to give parents and teachers a list of immediate resources after accessing the website. Resources are grouped by General Disabilities, Learning Disabilities, Speech Impairment, Hearing Impairment, Vision Impairment, Emotional Disabilities, Autism, Parent and Educator Resources, Special Need and Technology, Associations and National Organizations, and Special Education Discussion Forums. Teachers and Parents do not have to use search engines......

Words: 809 - Pages: 4

Business Idea

...| | | | Small Business Idea Paper Nakisha Burton ACC/561 Accounting June 9, 2013 | | One of the most important business choices one can make is the decision to become an entrepreneur and invest the necessary time, money, and energy into starting a business. I always dream of owning and running my very own childcare center. The childcare business offers entrepreneurs the opportunity to pursue a passion for child care and child development while enjoying the independence and responsibility of being his or hers own boss. However, starting a childcare business is not as easy as one may think. There is a great deal of information one must be fully aware of. The decision of which type of forms, such as Sole Proprietorship, Partnership, C Corporation, S Corporation, and Limited Liability Company (LLC), can challenging. The legal, tax, accounting implications, the advantages, and disadvantages, the financial statements associated with a childcare center, and plan to present to market, are the reasons to consider for a well designed center that can be develop into a successful plan. Sole proprietorship advantages and disadvantages Unless I choose a specific form of business, my new business will become by default a sole proprietorship or partnership (Daily, 2011). The advantage of a sole proprietorship is ease in establishment and ongoing maintenance as the owner manages operations without the need to consult others. In addition, the solitary......

Words: 1438 - Pages: 6


...Great Barrier Reef loses half its coral in less than 30 years The Great Barrier Reef has lost half of its coral cover in the last 27 years, according to a new study released today in the Proceedings of the National Academy of Sciences (PNAS). Based on over 2,000 surveys from 1985 to this year the study links the alarming loss to three impacts: tropical cyclone damage, outbreaks crown-of-thorns starfish that devour corals, and coral bleaching. "We can't stop the storms, and ocean warming (the primary cause of coral bleaching) is one of the critical impacts of the global climate change. However, we can act to reduce the impact of crown of thorns," says John Gunn, the head of the Australian Institute of Marine Science (AIMS), which conducted the research. Crown-of-thorns starfish (Acanthaster planci), the world's second largest seastar and a renowned predator of coral, have seen several outbreaks in the Great Barrier Reef during the past few decades. Outbreaks of the coral-chomping invertebrates are believed to have increased from one every 50-80 years to one every 15 years, which scientists have linked in part to fertilizer and chemical runoff from the mainland. In total, the researchers found that 42 percent of coral loss could be linked the crown-of-thorns outbreaks, 48 percent to tropical cyclones, and 10 percent to coral bleaching. The annual loss of coral cover has sped up as well, averaging 1.45 percent annually since 2006. This pummeling, occurring too quickly......

Words: 814 - Pages: 4

Marketing Ideas

...institutionalist economists are more similar in nature and thus the two are compared together. The idealisms associated with Marxist or institutionalist theory are very different from neoclassical theory. Institutionalist or Marxist support the notion that economics is an "interpretive, historically conditioned discipline" which generally opposes the "empiricism and rationalism" that is more often synonymous with neoclassical theory (Shulman, 1992:1). Women and certain ethic groups face the potential for occupational segregation and wage discrimination (lower wages). The trend seems to be universal, not limited to individuals working in the United States. A study conducted of average gross annual earnings of full time employees in Great Britain for example, showed that regardless of the position an individual worked in, men continuously earn more than women (RHUL, 2003). Though many differences can be explained by historical factors, culture, skill and labor supply, inequalities still exist outside of these factors. Neoclassical theories tend to suggest that preferences or prejudices and statistical information relate to discrimination and segregation. The primary differences between neoclassical theories and Intitutionalist related to both occupational segregation and wage discrimination are outlined in the chart below. Gender preferences may indeed play some role in occupational segregation between men and women. Institutionalist theory would......

Words: 1862 - Pages: 8

Creative Marketing Ideas for Restaurants to Boost Sales

...Creative Marketing Ideas for Restaurants to Boost Sales 1. Market To Specific Demographics Each neighborhood or community has a specific majority demographic that will frequent restaurants on a regular basis. Target this majority demographic with your marketing efforts in some way to reach the most amount of people possible. 2. Be Current If you’re restaurant is stuck in 1992 in any way, you’ll be driving your customers away, one by one. Make sure you get your interior updated to be fresh and inviting, make your menu match, and understand what the price point is that your community can support. 3. Be Functional More people use the internet to research your restaurant more than any other method today. If you don’t have a useful website that gives people the information they need to know, you won’t get their business. From menus to ingredients to pricing information, even a simple map with directions to find you may be the one missing thing you need. 4. Get To the Top Implementing an effective SEO plan for your website is one of the most effective ways to get noticed. It’s not just about having specific keywords on your website or having a phone number – you need targeted, local content that will drive local searches to your cuisine first. 5. Have a Great Food Blog Restaurants ultimately need to establish value in some way for people to engage with them. One of the...

Words: 891 - Pages: 4

The Great

...scheduling, for positive behavior, and dependability. I think employees should be involved in scheduling, because some employees have school, another job, kids, etc. Their jobs are important, but if they have several other things that are also important, they must be able to work around everything. When you involve more minds, different ideas may be brought to light and solutions may be proposed that were never thought of. Some employers may have a few ideas on how to improve the company, but unless they’re brought in to share their thoughts, they may never have a chance to express themselves. It also let employers know you value their opinions. By helping the employers understand that the business needs and values them is important for building a strong working relationship. Employees should be involved in most decision making but some are better left to management. I knew of a guy that worked at a previous job. He was at that job for over 5 years. He knew how to work and run every department. An assistant position came available and everyone thought he would be perfect for the position, because he had more knowledge of the different areas and he was great at his job. He always wore a smile and greeting everyone. The customers loved him. He interviewed for the position, but he didn’t get it, because of sex-based discrimination. He was gay, but I don’t agree that he should have not got the position due to his sexual belief. A girl out of another department got the job......

Words: 321 - Pages: 2


...When the North American Free Trade Agreement (NAFTA) went into effect in 1994, the treaty specified that by 2000 trucks from each nation would be allowed to cross each other's borders and deliver goods to their ultimate destination. The argument was that such a policy would lead to great efficiencies. Before NAFTA, Mexican trucks stopped at the border, and goods had to be unloaded and reloaded onto American trucks, a process that took time and cost money. It was also argued that greater competition from Mexican trucking firms would lower the price of road transportation within NAFTA. Given that two-thirds of cross-border trade within NAFTA goes by road, supporters argued that the savings could be significant. This provision was vigorously opposed by the Teamsters union in the United States, which represents truck drivers. The union argued that Mexican truck drivers had poor safety records, and that Mexican trucks did not adhere to the strict safety and environmental standards of the United States. To quote James Hoffa, the president of the Teamsters: Mexican trucks are older, dirtier, and more dangerous than American trucks. American truck drivers are taken off the road if they commit a serious traffic violation in their personal vehicle. That's not so in Mexico. Limits on the hours a driver can spend behind the wheel are ignored in Mexico. Under pressure from the Teamsters, the United States dragged its feet on implementation of the......

Words: 1187 - Pages: 5


...Summary According to the article “Analyze a Subject by Breaking it Down and Building it Back Up”, the author explains that analyzing is to break the subject into small, ideas or detailed parts, and where, by looking closely at those parts you identify the purpose or process of discovery to reach a conclusion of the situation. 2. Critical Thinker In my opinion a critical thinker is a multi-dimensional person involved in the process of analyzing, processing and evaluating information. It is also an attitude that shows the ability to explore, probe, ask and search out answers and solution. 3. “Space Invaders” The method does Stengel uses in his introduction to generate reader interest is narrative ( a short story or anecdote). Furthermore, when i was reading the introduction the author spark my curiosity to continue reading the text. It was interesting to me because this is the way that people live today. Its very common looking around, and detect many space invaders. For example, in elevators, people are wedging themselves in just before the doors close or on the street, pedestrains are zigzagging through the human traffic. In short, the phenomenon of invading personal space has become more serious in the current society and this space varies across individuals according to factors such as culture, age, and gender. 4. According to the author, I understand “personal space” as the area around a person which they prefer not be occupied by another person. It is......

Words: 897 - Pages: 4

Product Idea for a Marketing Plan

...its functionality that The PN Company has come up with. It is located in Manchester, NH. This company aims to design and develop the LDS. PN understands that marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return . Following are the goals that the company would like to achieve : • Understand the market place and customer needs and wants • Design a customer-driven market strategy • Construct an integrated marketing program that delivers superior value • Build profitable relationships and create customer delight • Capture value from customers to create profits and customer equity Successful marketing companies strive hard to understand their customers’ needs, wants and demands. They conduct consumer research, analyze customer data, and observe customers as they shop and interact . After having a discussion with a few parents and researching a number of news papers articles on ‘missing kids’, PN has decided to proceed with this product design. It believes that the product solves the problem that its target market has encountered. It understands that this product is an excellent way to serve the community and believes that this product idea is presently not being utilized by any other company. Marketing consist of actions taken to create, maintain, and grow desirable exchange relationships with target audiences involving the product . PN is aware that......

Words: 713 - Pages: 3

Explain the Fundamental Differences in Political, Social, and Economic Ideas Which Separated the American Colonies and Great Britain After 1763.

...the fundamental differences in political, social, and economic ideas which separated the American colonies and Great Britain after 1763. In the years following 1763 the American Colonists were looking for separation from Great Britain due to political, social, and economic differences. Politically the American Colonists wanted freedom to govern their colonies without influence from Great Britain. Socially the American Colonists sought to build a set of ideals based upon individual rights while the Englishmen wanted them to conform to British principals, traditions and authority. Economically the Englishmen thought that the American Colonists should pay the same taxes to the King and the Americans wanted to keep their money in America. The American Colonists had the idea that all white men should participate in government and they did not believe in having an aristocracy that had a part in politics, such as the Englishmen did. Rather the Americans answer to the King, they felt they should create their own governments and handle all matters themselves. The Englishmen wanted the same traditions performed in America as Great Britain. This meant answering to the King and the aristocrats. The American Colonists did not want to do that, they believed in individualism, freedom and equality of white men. They wanted to create their own laws and govern them, not abide by the rules and old traditions that Great Britain set forth and abided by. The American Colonists......

Words: 439 - Pages: 2


...Date: March 14, 2015 Subject: ACL versus IDEA When comparing ACL and IDEA it was hard to choose which was clearly better because they perform such similar tasks. While we think both would be effective at identifying fraud there were a few reasons why we decided that IDEA was the better software. First, ACL simply was not designed as well as IDEA in our eyes. The team member who was assigned to the ACL tutorial had to re-install the program multiple times to “fix” simple errors that should have never arose to begin with. To add to that, it was not very user friendly in general which made it difficult to navigate and look at. ACL was, however, easy to import into Excel due to its inherent similarities with it. On the other hand, the team member who worked with IDEA found the software extremely easy to learn, use and remember and did not run into any problems due to design flaws. It was very easy to import and export from Excel with very simple and easy applications. There was a way to manipulate the data whichever way needed and by the end of the tutorial the team member felt that they were very knowledgeable on the software and felt confident in using it. Although more expensive, we feel it is much more effective and an overall better program. IDEA Tutorial 1. Attached are the 4 random pages from the report. 2. a) Willspo Yip, customer #60300, had the highest balance. b) Andrew Sarabia, customer #20039, had the lowest balance. The median balance in the......

Words: 594 - Pages: 3

No Idea

...with Viking Penguin, a division of Penguin Books USA Inc. ONE A few miles south of Soledad, the Salinas River drops in close to the hillside bank and runs deep and green. The water is warm too, for it has slipped twinkling over the yellow sands in the sunlight before reaching the narrow pool. On one side of the river the golden foothill slopes curve up to the strong and rocky Gabilan Mountains, but on the valley side the water is lined with trees- willows fresh and green with every spring, carrying in their lower leaf junctures the debris of the winter's flooding; and sycamores with mottled, white, recumbent limbs and branches that arch over the pool. On the sandy bank under the trees the leaves lie deep and so crisp that a lizard makes a great skittering if he runs among them. Rabbits come out of the brush to sit on the sand in the evening, and the damp flats are covered with the night tracks of 'coons, and with the spread pads of dogs from the ranches, and with the split-wedge tracks of deer that come to drink in the dark. There is a path through the willows and among the sycamores, a path beaten hard by boys coming down from the ranches to swim in the deep pool, and beaten hard by tramps who come wearily down from the highway in the evening to jungle-up near water. In front of the low horizontal limb of a giant sycamore there is an ash pile made by many fires; the limb is worn smooth by men who have sat on it. Evening of a hot day started the little wind to moving among......

Words: 29829 - Pages: 120