Green Marketing

In: Business and Management

Submitted By navirider
Words 898
Pages 4
There are seven key green marketing principles that will help green companies sustain. Why are green marketing principles so important? There are several reasons. One of them being that businesses can avoid accusations of greenwashing which is a term meaning to promote a company's products deceptively. Another reason is that ethically it is the right thing to do. Businesses should be promoting green and protecting and preserving the environments resources because we all use them. Finally, companies appreciate the reputation of a green company and may attract more business. The seven key marketing principles are responsibilities of the business, the social and economic impact of a business, business behavior, respect for rules, support for multilateral trade, respect for the environment, and avoidance of illicit operations. All businesses have a responsibility to other businesses, shareholders, employees, customers, and its community. Ethics is at the forefront of the business in marketing because it helps its survival and reputation. For example, Planned Parenthood has been under fire in recent weeks for selling aborted baby parts. They are government and sponsor funded for one and two selling dead baby parts is arguably immoral. Perhaps if they were not trying to make a profit, it would not frown upon as much. The Economic and Social Impacts are an important key marketing principle because businesses should not be selfish. They should continue to innovate and produce for the benefit of humankind and not just the company itself. For example, if a company produces a breakthrough product, it should be affordable and accessible to everyone, not just the rich or wealthy businesses. Kia is a good example because they manufacture vehicles that is affordable for basically everyone with one of the best warranties of any other vehicle manufacturer. Business behavior…...

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