Himalaya Case

In: Business and Management

Submitted By Aabed
Words 3551
Pages 15
Dr. S. Ramesh Kumar and S. Venkatesh wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.
This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com.
Copyright © 2013, Richard Ivey School of Business Foundation Version: 2013-08-21
Sarfraz Rumane, senior brand manager at the Himalaya Drug Company, Bangalore, India, had to make a few decisions on the Himalaya brand of shampoo, based on his knowledge of the market and the conceptual highlights that he could derive from the survey the company had recently commissioned.
The Indian shampoo market had grown exponentially. Like the consumers in emerging markets, Indians seemed to place a high degree of importance on physical appearance, perhaps as an outcome of Westernization and exposure to media. Traditionally, Indians were known to use herbs to nurture and enhance their hair. In a present-day context, consumers had to choose between the propositions of “synthetic” brands and the “natural benefits” of the “herbal” brands, despite the fact that some degree of processing was required even for brands that contained natural ingredients.
As a late entrant in the Indian market, the Himalaya brand of herbal…...

Similar Documents


...HIMALAYA - Case Questions 1. In view of increasing interest among local consumers with regards to herbal products, what immediate steps should Embun Elit Take. Embun is well establishing in the current market with 200 ranges of products, they should go for market penetration strategy. This strategy involves attempts to increase the present buyers’ usage or consumption rates of the offering. The mix of marketing activities will enable them to capture bigger market or the volume of sales. The strategy inclusive of reduction in the product pricing by bigger promotion and by product in introducing new product or less favoured products. Heavier promotion in emphasizing the importance of herbal product in daily usage will enable them to capture wider markets especially the younger markets between 18 – 24 years old. These demographic are big and always on trend / or to be called the trend followers, with bigger promotional activities these market segment can be concurred and will be a long term customers due to the product knowledge that they had. In term of product Himalaya have about 200 product range that been offered and in Malaysia about 100 only due to the strict requirement of local authorities in safe guarding the local players and pharmaceutical restriction. Here Himalaya can work with local players to be part of Himalaya and produce the product with Malaysia resources. R&D plays a major role in getting a scientific write out for the certification and......

Words: 1373 - Pages: 6

Entry Strategy for Himalaya in Vietnam

...Entry strategy for Himalaya in Vietnam | Group Assignment (Group 2B) | | | 12/08/2012 | The Himalaya Company- Introducing our Animal Healthcare line in Vietnam Market study and entry strategy: The Himalaya Drug Company has been in the market of phtyo-pharmaceuticals for animal healthcare for quite a few years now. As compared to most other organizations which are in the chemical products segment, Himalaya’s products are created completely from natural products. They manufacture and export drugs for livestock, Poultry, Aquaculture, and domestic pets. As of today, the organization is expanding its market share within India and exports to over 82 countries. Target Country: We will be researching the feasibility of entering the animal healthcare sector in Vietnam. The country has a population of 86 million people and the economy has been growing at 7-8% for the past two decades. About 70% of the population earn their livelihood from agriculture and animal husbandry. Furthermore, about 60% of the agriculture segment is also dependant on livestock and poultry. From the Ministry of Agriculture and Rural Development (MARD), livestock in Vietnam exists mainly in two forms: industrial farms and farmer (family) households. In 2011, there were 23’000 farms and 8.5 million household farms country-wide. They consist of 10,100 pig farms, 8.7 cattle farms and 3,800 poultry farms. As seen, there has been a phenomenal increase in population which has more than matched......

Words: 1873 - Pages: 8

Himalaya Toothpaste

...HIMALAYA HERBAL TOOTH PASTE Submitted to- Submitted by- Dr. D.D Swain Bibhu Prasad Rath Date-27/09/2012 DECLARATION I, Bibhu Prasad Rath, student of the International Management Institute, Bhubaneswar, do solemnly declare that the case write up on the “HIMALAYA HERBAL TOOTH PASTE ”, is of my own and that it is neither submitted to any other University or published anywhere prior to this. Bibhu Prasad Rath INDEX Serial No | Topics | Page No | 1 | Introduction | | 2 | History | | 3 | Issues | | 4 | Concept integration | | 5 | Environmental analysis | | 6 | Recommendation | | 7 | Conclusion | | 8 | Bibliography | | Introduction The word 'Ayurveda' comes from the word 'ayur' meaning 'life' and the word 'veda' meaning 'to know'. Ayurveda means 'the science of life',. Although today world is moving away from this aspect of world but still there is a niche segment who prefer Ayurveda or herbal products and one company that focuses on it is- HIMALAYA This legacy of researching nature forms the foundation of Himalaya’s operations. Himalaya uses the tools of modern science to create pharmaceutical-grade ayurvedic products. they have pioneered research that has converted Ayurveda’s herbal tradition into a complete range of proprietary formulations dedicated to healthy living and longevity. Today, these products have......

Words: 1935 - Pages: 8

Examine the Case Study

...Examine the Case Study: The Dulhasti Power Plan Begun in 1985, the Dulhasti Power project, set in the northern Indian provinces of Jammu and Kashmir, represents an example of a disaster in project cost estimation and delivery. As initially conceived, the project’s cost was estimated at 1.6 billion rupees (about $50 million). By the time the contract was let, the cost estimates had risen to 4.5 billion rupees and later successively to 8, 11, 16, and 24 billion rupees (nearly $750 million). As of 2004, the project has still not been completed, although well over $1 billion has been spent pursuing it. The project was based on a straightforward concept: Dilhasti was designed as a 390MW hydroelectric power plant to be built on the swift-flowing Chenab River in the Doda region, a rugged, mountainous section of the Himalayas, and several hundred kilometers form larger cities. The project sought to build a dam, erect a hydroelectric generating station, and string hundreds of miles of transmission lines starting near the headwaters of a system of rivers flowing onto the plain south of the mountain region. When the contract was awarded at a price of $50 million, the contracting organizations anticipated that the project could be completed in a reasonable time frame. The contract for the power generation project was first awarded to a French consortium, who almost immediately asked for an upward price revision. The Indian government refused, suspecting that the French consortium......

Words: 1226 - Pages: 5


...------------------------------------------------- The Himalaya Drug Company From Wikipedia, the free encyclopedia The-Himalaya-Drug-Company-Logo The Himalaya Drug Company | Introduced | 1930 | Markets | Global | Website | http://himalayahealthcare.com/ | The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine. Himalaya’s product range includes: pharmaceutical, personal care, baby care,animal health and nutrition. Himalaya Global Holdings Ltd. (HGH), located at the Dubai International Financial Centre, is the parent of The Himalaya Drug Company worldwide. It is also the global headquarters of all Himalaya subsidiaries.[1] Company Profile: Eighty three years ago, on a visit to Burma (Myanmar), Mr. Manal saw restless elephants being fed with a root to pacify them. The plant from which this root was taken was Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it scientifically evaluated. After extensive research, Serpina, the world's first anti-hypertensive drug, was launched in 1934 ans is sold till today. The premise of researching nature forms the foundation of Himalaya’s operations. Himalaya pioneered used modern science to rediscover and validate Ayurvedic principles. Since its inception, the company has focused on developing safe and natural remedies to address a variety of ailments.......

Words: 3448 - Pages: 14

Flooding Case Studies

...To what degree are human factors responsible for flooding? Case Studies: * Mississippi 1993 (HIC - OECD) * Bangladesh 1998 (LIC) There are various causes and consequences of flooding, from displacement to death. But flooding, which is defined as being ‘the overflowing of a body of water onto dry land’, is enhanced by human intervention. Apart from natural causes; rainfall. Humans, in development, conquest to disturb the environment. Human factors such as urbanisation, changing of river systems (e.g. the building of levees, channel straightening etc.) are all important in the causes and consequences of flooding. * Firstly, there is the issue of deforestation; the cutting down and removal of trees. Deforestation means that there is less vegetation for the interception of water, meaning that there is a larger amount of surface run-off, while deforestation also results in the loss of top-soil, and therefore the inability for new trees to grow. Since 1990, Bangladesh has lost a total of 2,600 hectares (ha) of forest cover per year, this equates to 0.17% of all forest cover in Bangladesh, meaning that by 1998, there would be an average loss of 20,800 ha of forest, this is contrasted in the US, where afforestation is taking place due to Flood Action Plans by the Tennessee Valley Authority (TVA). * Secondly, urbanisation. 82% of the United States’ population lives in urban conditions, while the 1990 US census shows that in Mississippi State alone, there was 49%......

Words: 798 - Pages: 4

Himalaya Shampoo

...Q1. Based on the data in case Exhibit I, what inferences can be drawn from the survey responses regarding the herbal shampoo category? As per Exhibit 1 the following inferences can be drawn from the survey regarding herbal shampoo category: * The respondents felt that herbal shampoos need to be used in large quantity for lather and that the protein content is important for making hair strong, shiny and soft. * Respondents chose their shampoo based on their hair type and texture. * They feel that protein by no means is harmful for their scalp or skin. * They reported that most of the herbal shampoos are rich in protein and also felt that hair oil is better than shampoos for thicker, longer and darker hair. * They reported that dry hair needs extra nourishment and moisturizing. * Conditioners are very important for people with long and strong hairs and that protein conditioners preserve hair’s moisture and give a strong sensual appeal. * Respondents using Herbal shampoo felt that natural ingredients like Keratin and soy proteins are not necessarily better than artificial foaming agents and synthetic colours. * Survey also revealed that consumers felt that protein conditioners cannot be used on artificially coloured or permed hair. ………………………………………………… Q 2. Discuss the implications of your analysis of Q.1 for both the category the brands involved in the study. The inferences made in Q.1 can result in several......

Words: 1396 - Pages: 6

Isbm / Iibms / Iibm / Isms / Ksbm / Nipm / Smu Symbiosis / Xavier / Nirm / Psbm / Nsbm / Ism / Ignou / Iict / Isbs / Lpu / Ism&Rc / Nmims /Isbs / Manipal / Garuda / Himalaya / Imt / Ic Mind / Iact / Upes Case Study Answer Sheets

...Get relevant case study solution papers for all your management courses. There are thousands of students passing out every year from bachelor’s course and the big question lies in front of the aspirants is what next? The answer comes in floods from everywhere like MBA and other management courses. Today is the world of online, students prefers studying online to save time, money and relocation hassles. Case study Solutions is a highly professional and dedicated online service provider for more than 50 International Schools case study solutions and other important answer sheets , Project Reports, Thesis provider for students & professionals over the Globe. Case studies have always been the core aspect of any curriculum, especially when you have chosen special streams for your higher/further studies. Sometimes it becomes difficult to find answers for questions. These case study solutions are used in variety of educational programs offering students an experience to tackle complex and realistic situations. We specialize in offering quality answer sheets, case studies for reputed business schools/ universities like, ISBM / IIBMS / IIBM / ISMS / KSBM / NIPM / SMU SYMBIOSIS / XAVIER / NIRM / PSBM / NSBM / ISM / IGNOU / IICT / ISBS / LPU / ISM&RC / NMIMS /ISBS / MANIPAL / GARUDA / HIMALAYA / IMT / IC MIND / IACT / UPES case study answer sheets well written by expert faculty, research assistants. Occasionally intelligent students might also get involved in preparing......

Words: 1511 - Pages: 7


...Aadhar Subedi Roll Number:1B Case Analysis Himalaya Herbal Toothpaste: Category and Brand Involvement in an emerging market Himalaya Drug company offers herbal products in health supplements, personal care products and pain ointments in the retail and perspective segment. The company launched ayurvedic concepts to enter the consumer markets. In early 20th century, it was brought under the Himalaya umbrella brand for several categories of soaps, shampoos, face washes, health supplements, baby products, etc. In 2010, 40% of the company’s turnover was from consumer products. They had several exclusive outlets throughout India and had shop in shop counters in modern retail outlets. The Himalaya products were also exported to several countries. When we look at the FMCG sector in India, it is expected to grow to US$ 33 billion by 2015 with an average Indian consumer spending around 8% of his income on personal care products. The oral care market in India was around US$ 980 million. However it was noticed that the toothpaste category was growing at a rate of 8% which was relatively lower than growth of other FMCG categories. The toothpaste market in India had a very low penetration rate of 60% with urban penetration of 76% and rural penetration of 40%. The per capita consumption of toothpaste in grams per year for India was 115 which were relatively lower to that of China (225) and USA (542). In Indian oral care industry, the key players were Colgate-Palmolive India (CP) and......

Words: 1101 - Pages: 5

Bangladesh 2004 Case Study

...Case study - Bangladesh flooding 2004 Bangladesh is a low lying country most of which lies on the delta of Ganges, Brahmaputra and Meghan. Why the flood risk? Physical factors: Sources of rivers are in Himalayas so snowmelt adds to the discharge during spring S Asia has a monsoon climate and experiences a wet season between May and September when low pressure and winds blowing from SW across Bay of Bengal bring heavy rain to coastal regions. Bangladesh also suffers from cyclones that bring high winds, heavy rainfall and storm surges. Human Factors: Urbanisation - the capital city Dhaka now has a population of more than 1 million people Rapid deforestation in Himalayas has had a negative effect on rates of interception and evapotranspiration resulting in more water reaching the rivers. River management is difficult to implement in LEDCs. Average GDP per capita is around $300. Population rely on subsistence agriculture to survive growing rice on rented plots of land so there is little income from taxation for Government and Bangladesh relies heavily on foreign aid to finance large scale development project which might help prevent floods. In 2004 the monsoon season brought more rainfall than usual. Impacts Social impacts: 36 million people were made homeless By mid September the death toll had risen to 800. People died as a result of disease because they had no access to clean water. Landless labourers and small farmers were the most severely affected in...

Words: 557 - Pages: 3

Himalaya Shampoo

... BUS 5060 Discussion Questions for Himalaya Shampoo Case Study You will find the following readings in your textbook to be helpful in analyzing this case: • Chapter 6 – Analyzing Consumer Markets o Pages 150-166 • Chapter 8 – Identifying Market Segments and Targets o Pages 212-236 • Chapter 9 – Creating Brand Equity o Pages 240-255 • Chapter 10 – Crafting the Brand Positioning o Pages 274-294 o Use a positioning map to help you answer question #5 Please read the notes at the bottom of exhibit 1 carefully to understand the significance of the data. (e.g. 1=Strongly Agree, 5=Strongly Disagree). Note also that the responses in Exhibit 1 are averaged by category, not by brand. Discussion Questions: 1. Based on the data in case Exhibit 1, what inferences can be drawn from the survey responses regarding the herbal-shampoo category? 2. Discuss the implications of your analysis of Q1 for both the category and the brands involved in the study. 3. Given the inferences from your responses to questions 1 and 2, what do you think motivates consumers to buy the brands of shampoo in the study? Provide a conceptual explanation, taking case Exhibit 2 into consideration. (Consider finding and viewing the relevant advertisements on YouTube.) 4. From the viewpoint of brand-building, what kinds of inputs can be obtained from case Exhibit 3 that substantiate the inferences from case Exhibit 1? 5. What recommendations would you provide to......

Words: 259 - Pages: 2


...der Plattentektonik, verschiebt sich der Himalaya jährlich um ein bis zwei Zentimeter. Zwei kontinentale Platten drifteten die vergangenen 70 Millionen Jahre aufeinander zu, die indische Platte und die eurasiatische Platte. Als sie schließlich vor ca. 40 Millionen Jahren kollidierten, wurde so das höchste und mächtigste Gebirge der Welt, der Himalaya herausgehoben. -Subduktionszone, Eine Kruste taucht unter die Andere. Das bewirkte das Entstehen von Himalaya. Fossilienfunde in Tibet zeigen, dass die Entstehung des Himalayas auch große Auswirkungen auf das Klima hatte. Lag Tibet früher viel näher am Äquator, ist es heute eine aride Trockenzone im Wetterschatten des Gebirges. Der Himalaya hebt sich immer noch um ca. 1 bis 2 cm pro Jahr, außerdem konnten neueste Messungen eine Bewegung nach Nordosten feststellen. Das Klima im Himalaya ist auf der Erde einzigartig. Das Himalayagebirge fungiert allein aufgrund seiner großen Höhe als Klimascheide zwischen dem Subkontinent Indien und der Hochplatte Tibets. Die kalten Nordwinde kommen nicht über das Gebirge. Im Süden davon bleibt es daher für den Breitengrad unverhältnismäßig warm. Umgekehrt gelangen die feucht-schwülen Monsunwinde nicht über den Himalaya nach Norden. Hinter dem Himalayagebirge ist es daher ausgesprochen trocken. Hier sind deshalb auch die bekannten ausgedehnten Wüsten Gobi und Taklamakan zu finden, die zu den trockensten Gebieten der Erde zählen. Die Südseite des Himalayas ist also geografisch und klimatisch......

Words: 429 - Pages: 2


...organisation, the North Atlantic T reaty Organisation (NATO), which came into existence in April 1949. It was an association of twelve states which declared that armed attack on any one of them in Europe or North America would be regarded as an attack on all of them. Each of these states would be obliged to help the other. The eastern alliance, known as the Warsaw Pact, was led by the Soviet Union. It was created in 1955 and its principal function was to counter NATO’s forces in Europe. International alliances during the Cold War era were determined by the requirements of the superpowers and the calculations of the smaller states. As noted above, Europe became the main arena of conflict between the superpowers. In some cases, the superpowers used their military power to bring countries into their respective alliances. Soviet intervention in east Europe provides an example. The Soviet Union used its influence in eastern Europe, backed by the very large presence of its armies in the countries of the region, to ensure that the eastern half of Europe remained within its sphere of influence. In East and Southeast Asia and in West Asia (Middle East), the United States built an alliance system called — the Southeast Asian T reaty Organisation (SEATO) and the Central T reaty Organisation (CENTO). The Soviet Union and communist China responded by having close relations with regional countries such as North Vietnam, North Korea and......

Words: 52386 - Pages: 210

Case Study

...questions out of which students will be required to attempt any four questions. Section B carrying 20 marks will contain one or more cases. Cases prescribed below are only for classroom discussion and internal evaluation and not for end semester examinations Course contents 1. Concept of Management Functions and Responsibilities of Managers, Fayol's Principles of Management, Management Thought The Classical School, the Human Relations School, Systems Theory, Contingency Management, Developing Excellent Managers. Cross cultural issues in management. Case:Shui Fabrics. 2. Planning Nature and Purpose of Planning, The Planning Process, Principles of Planning, Types of Planning, Advantages and Limitations of Planning. Case:Planning for Diversified Activities in a Changing Environment 3. Concept and Nature of Objectives: Types of Objectives, Importance of Objectives, Setting Objectives, Management by Objectives (MBO), Benefits and Weaknesses of MBO. Case:Detroit and Toyota 4. Strategies and Policies: Concept of Corporate Strategy, Formulation of Strategy, Types of Strategies. The Strategic Planning Process, The TOWS Matrix, The Portfolio Matrix, Three Generic Competitive, Strategies by Porter, Effective Implementation of Strategies, Types of Policies, Principles of Formulation of Policies, Decision Making Process, Individual Decision Making Models. Case: Coke verses Pepsi 5. Organizing Nature and Purpose of Organizing, Bases of Departmentation, Span of Management, Determinants......

Words: 8599 - Pages: 35

Case Case

...Case Analysis - FPL Energy FPL Energy is one of the nation’s leading independent generators of electricity. Dedicated to generating clean energy, 80 % of its capacity is fueled by clean and renewable resources. The United States is the nation with the largest generator of wind energy, and it operates the two largest solar fields in the world. FPL Group, with annual revenues of more than $8 billion, is one of the nation's largest providers of electricity-related services. Its principal subsidiary, Florida Power & Light Company, serves approximately 3.9 million customer accounts in Florida. FPL Energy, LLC, and FPL Group energy-generating subsidiary, is a leader in producing electricity from clean and renewable fuels. 2. Historical Overview FPL Group is a far different company today than the one Jim Broadhead joined in January of 1989 when he became president and chief executive officer. FPL Group was then engaged in a number of businesses unrelated to its core electric skills, including insurance and financial services, real estate, cable television, and agriculture. The company's principal subsidiary, Florida Power and Light, was considered a well-managed utility with an emphasis on quality. However, the utility's spiraling costs had resulted in electric rates among the highest in the Southeast. Today, FPL Group is nationally known as a high quality, efficient, and customer-driven organization focused on energy-related products and services. With a......

Words: 3471 - Pages: 14