How Did Cliff Take Advantage of Principles of Operant Conditioning to Modify His Staff’s Behavior?

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A Four-Legged Co-Worker
Declan lies on his back wanting his belly scratched. The eight-year-old black Labrador cross swings his legs in the air for a few minutes before resigning himself to chewing on someone’s shoe. In the office he behaves like any pet dog, but in the field he is like a tornado—focused on finding illegal drugs being smuggled. Declan is a drug-detector dog for the Customs Service and has been busting drug smugglers with his handler, Kevin Hattrill, for eight years. Airport passengers look on with curiosity as Declan darts around people and their luggage. Within minutes he sniffs out a person of interest, who is taken away and questioned by airport authorities. Dogs like Declan are trained to detect illegal drugs, such as cannabis, methamphetamine, and cocaine, or explosives. Hattrill said the dogs were dual responsetrained when they detected something. “If the odor is around a passenger, they are trained to sit beside them. If it’s around cargo, they are trained to scratch. When they detect something, their whole temperament will change. “The dogs can screen up to 300 people within 10 to 15 minutes at the airport. Nothing else can do that.” (McKenzie-McLean, 2006, p. 7)

module 15

Classical Conditioning
The Basics of Classical Conditioning Applying Conditioning Principles to Human Behavior Extinction Generalization and Discrimination

module 16

Operant Conditioning
The Basics of Operant Conditioning Positive Reinforcers, Negative Reinforcers, and Punishment The Pros and Cons of Punishment: Why Reinforcement Beats Punishment Schedules of Reinforcement: Timing Life’s Rewards Shaping: Reinforcing What Doesn’t Come Naturally Becoming an Informed Consumer of Psychology: Using Behavior Analysis and Behavior Modification

module 17

Cognitive Approaches to Learning
Latent Learning…...

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