How to Analyze a Case Study

In: Business and Management

Submitted By pauincik
Words 382
Pages 2
How to analyze a case study

1. Examine and describe the business environment relevant to the case study
Describe the nature of the organization under consideration and its competitors. Provide general information about the market and customer base. Indicate any significant changes in the business environment or any new endeavors upon which the business is embarking.
2. Describe the structure and size of the main business under consideration.
Analyze its management structure, employee base, and financial history. Describe annual revenues and profit. Provide figures on employment. Include details about private ownership, public ownership, and investment holdings. Provide a brief overview of the business's leaders and command chain.
3. Identify the key issue or problem in the case study.
In all likelihood, there will be several different factors at play. Decide which is the main concern of the case study by examining what most of the data talks about, the main problems facing the business, and the conclusions at the end of the study. Examples might include expansion into a new market, response to a competitor's marketing campaign, or a changing customer base.
4. Describe how the business responds to these issues or problems.
Draw on the information you gathered and trace a chronological progression of steps taken (or not taken). Cite data included in the case study, such as increased marketing spending, purchasing of new property, changed revenue streams, etc.
5. Identify the successful aspects of this response as well as its failures.
Indicate whether or not each aspect of the response met its goal and whether the response overall was well-crafted. Use numerical benchmarks, like a desired customer share, to show whether goals were met; analyze broader issues, like employee management policies, to talk about the response as a whole.
6. Point to…...

Similar Documents

How to Solve a Case Study

...How to Solve a Case Study A case study is a collection of facts and data based on a real or hypothetical business situation. The goal of a case study is to enhance your ability to solve business problems, using a logical framework. The issues in a case are generally not unique to a specific person, firm, or industry, and they often deal with more than one retail strategy element. Sometimes, the material presented in a case may be in conflict. For example, two managers may disagree about a strategy or there may be several interpretations of the same facts. In all case studies, you must analyze what is presented and state which specific actions best resolve major issues. These actions must reflect the information in the case and the environment facing the firm. STEPS IN SOLVING A CASE STUDY Analysis should include these sequential steps: 1. Presentation of the facts surrounding the case. 2. Identification of the key issues. 3. Listing of alternative courses of action that could be taken. 4. Evaluation of alternative courses of action. 5. Recommendation of the best course of action. Presentation of the Facts Surrounding the Case It is helpful to read a case until you are comfortable with the information in it. Re-readings often are an aid to comprehending facts, possible strategies, or questions that need clarification and were not apparent earlier. In studying a case, assume you are a retail consultant hired by the firm. While facts should be......

Words: 693 - Pages: 3

How to Write a Case Study

...How to Write a Case Study Case Studies are a very effective promotional tool. Next to White Papers, they are the second most popular device used to promote the benefits of a product or service. With that in mind, if youve been commissioned to write a case study or are new to this area, this backgrounder might help. What is a Case Study? A case study demonstrates how a specific situation was initially identified, which solution was selected to resolve the issue, and a summary of the final results. |[pic] | | |In the IT world, case studies tend to be short; somewhere between 300-500 words. | |In general, aim for three pages, and include one graphic per page at most. Anything more and it looks like | |hard sell; case studies typically adopt a soft-sell approach. | |How to structure your case study | |There are three sections to a case study. | |Problem | |Implementation | |Results | |The opening 'problem' section must carry a punch. In other words, it has to mean something......

Words: 552 - Pages: 3

How to Write a Case Study

...1 How to Write a Case Study What Is a Case Study? A case study is a puzzle that has to be solved. The first thing to remember about writing a case study is that the case should have a problem for the readers to solve. The case should have enough information in it that readers can understand what the problem is and, after thinking about it and analyzing the information, the readers should be able to come up with a proposed solution. Writing an interesting case study is a bit like writing a detective story. You want to keep your readers very interested in the situation. A good case is more than just a description. It is information arranged in such a way that the reader is put in the same position as the case writer was at the beginning when he or she was faced with a new situation and asked to figure out what was going on. A description, on the other hand, arranges all the information, comes to conclusions, tells the reader everything, and the reader really doesn't have to work very hard. When you write a case, here are some hints on how to do it so that your readers will be challenged, will "experience" the same things you did when you started your investigation, and will have enough information to come to some answers. There are three basic steps in case writing: research, analysis, and the actual writing. You start with research, but even when you reach the writing stage you may find you need to go back and research even more information. The Research Phase: 1. Library......

Words: 2821 - Pages: 12

How to Analyze a Case

...CHAPTER 3 HO W TO A NA LYZE A C A SE A case is a text that refuses to explain itself. How do you construct a meaning for it? Start by recognizing some contextual factors that help limit and narrow the analysis. Cases are usually studied in a course.A marketing case requires you to think as a marketer, not a strategist or manufacturing manager. Courses are often divided into different modules or themes defined by certain types of situations and, often, concepts, theories, and practices appropriate for these situations.You can expect to encounter the themes in the cases that are part of the modules and opportunities to put to work the analytical tools and best practices you have learned. Past case discussions provide a foundation for thinking about a new case, and study questions can call attention to important issues.You should make use of all these contextual factors, but they don’t amount to a method for analyzing a case. STARTING POINT FOR UNDERSTANDING The case method is heuristic—a term for self-guided learning that employs analysis to help draw conclusions about a situation. Analysis is derived from a Greek word meaning, “a dissolving.” In English, analysis has two closely related definitions: to break something up into its constituent parts; and to study the relationships of the parts to the whole. To analyze a case, you therefore need ways of identifying and understanding important aspects of a situation and what they mean in relation to the overall situation.......

Words: 6772 - Pages: 28

How to Write a Case Study

...Case studies can be used in any academic discipline. The purpose of a case study is to provide a more thorough analysis of a situation or "case" which might reveal interesting information about that classification of things. For the business student, a case study could be done on a particular company; for the political science student a case study might concern a particular country or government/administration. Case studies could be written about individuals, such as how kids learn to read, for example, about organizations and their management practices, or the results of applying a computer science program or process to a problem. You might be trying to figure out how to solve the problem of illiteracy or environmental degradation. The sky is the limit. The key is to take your large problem and bring it down to the level of the individual or single unit.  A case study is an analytical piece. It involves heavy research and application of theories, concepts, and knowledge commonly discussed in the field of study. It highlights common problems in the field and will illuminate those problems through the in-depth study of its application to one individual, one company, one government, or one of whatever you are studying. Most case studies are an attempt to solve one of these problems that are known in the field.  Steps to Writing the Case Study  1) Determine what your case study will be about. Think about the problems you have discussed in class or you have come across......

Words: 665 - Pages: 3

Analyze of Louis Vuitton Case Study

...Aim for product excellence 3. Bolster the image of brands with passionate determination 4.Act as entrepreneurs 5.Strive to be best in all we do Louis Vuitton Moët Hennessy’s corporate strategy is a conglomerate diversification with business lines in fashion and leather goods, watches and jewelry, perfumes, wines and spirits, retail stores and more. While in recent years conglomerates have not been able to to sustain high-level performance, LVMH has because its business are not so dissimilar that management logic and performance measures won’t stretch. LVMH’s competitive advantages are what set it apart from competition. One source of Louis Vuitton’s strategic capabilities is in its brand, names, reputation, and marketing know-how. The company is able to avoid competitors by securing a niche and is able to outperform competitors because of their focused differentiation strategy. Within this strategy, LVMH is able to price their items at a premium, give consumers products with superior quality, prestige, and exclusivity, and invest in rapid innovation and high customer service. LVHM can then mitigate buyer power and the ability of substitutes to take business because customer sensitivity to price increases is low and consumers stay brand loyal. Following up the business model in the service of excellence; Major strategic priorities: Priority of internal growth, sustained by innovation, quality and controlled distribution. Guarantee brands’ autonomy in......

Words: 850 - Pages: 4

How to Do Case Study

...How to do a Case Study There are common steps that most approaches recommend be followed in tackling a case study. Beforehand (usually a week before), you will get: 1. the case study, 2. (often) some guiding questions that will need to be answered, and 3. (sometimes) some reading assignments that have some relevance to the case subject. Your work in completing the case can be divided up into three components: 1. what you do to prepare before the class discussion, 2. what takes place in the class discussion of the case, and 3. anything required after the class discussion has taken place. For maximum effectiveness, it is essential that you do all three components. Here are the subcomponents, in order. We will discuss them in more detail shortly. 1. Before the class discussion: 1. Read the reading assignments (if any) 2. Use the Short Cycle Process to familiarize yourself with the case. 3. Use the Long Cycle Process to analyze the case 4. Usually there will be group meetings to discuss your ideas. 5. Write up the case (if required) 2. In the class discussion: 6. Someone will start the discussion, usually at the prompting of the Instructor. 7. Listen carefully and take notes. Pay close attention to assumptions. Insist that they are clearly stated. 8. Take part in the discussion. Your contribution is important, and is likely a part of your evaluation for the course. ...

Words: 1420 - Pages: 6

How to Solve a Case Study

...QuickRef 27 How to write the case study There are two different approaches to case studies Type 1: The Analytical Approach The case study is examined in order to try and understand what has happened and why. It is not necessary to identify problems or suggest solutions. Type 2: The Problem-Oriented Method The case study is analysed to identify the major problems that exist and to suggest solutions to these problems. This Quickref focuses on Type 2: The Problem-Oriented Method Check with your lecturer which type they require. A successful case study analyses a real life situation where existing problems need to be solved. It should: • Relate the theory to a practical situation; for example, apply the ideas and knowledge discussed in the coursework to the practical situation at hand in the case study. • Identify the problems • Select the major problems in the case • Suggest solutions to these major problems • Recommend the best solution to be implemented • Detail how this solution should be implemented NB: The Case is the “real life” situation The Case Study is the analysis of this situation Available online at http://www.monash.edu.au/lls/llonline/quickrefs/ July 2007 © Monash University How to Write the Case Study There are usually eight sections in a case study. Synopsis/Executive Summary • • • • • • Outline the purpose of the case study Describe the field of research – this is usually an overview of the company Outline the issues and......

Words: 625 - Pages: 3

How to Analyze Marketing Case

...Instructions Analyze and review your company's past growth and financial statements. Looking at past growth numbers can help you determine your marketing goals and objectives. Review the past marketing strategies and tactics, and make a note of which strategies produced the highest return on investment. Identify your company's strengths and weaknesses. Develop a list of key differentiators for your company and areas you would like to improve upon. For example, your company may excel at customer service, but your prices may be perceived as high by your customers. Make a list of opportunities and threats in the market. For example, your business may be expanding into the business-to-business sector in the following year, which represents a significant opportunity for growth for your company. Or, you may have a competitor opening several new offices in the coming year, which represents a threat to your company. Analyze the data you compiled. This step is where you really put "rubber to the road" when writing your marketing case analysis. First, review the strengths and weaknesses of your company, and compare them to the external threats and opportunities. The key here is to determine two or three key differentiating factors you can use in your marketing materials. Identify these factors and use them to write the first part of your marketing case analysis, which are your objectives. For example, "The purpose of this marketing case analysis is to communicate how AB......

Words: 436 - Pages: 2

How to Solve a Case Study

...How to Solve a Case Study Cases are included in many courses in Administrative Studies to give students an appreciation of the hard realities of business and the constraints involved in decision making. By exposure to a variety of situations and diverse problems, the student can experience, to some degree, the challenges and dilemmas of the decision maker. Cases are usually based on real situations. For reasons of privacy and confidentiality, the persons, the companies, and the locations involved are typically disguised. When assigning case analyses, instructors expect that students will: • Study the information provided in each case, • Attempt to diagnose the nature of the problem or problems involved, • Search for alternative ways in which the problems can be resolved, • Recommend and justify the course of action that is most likely to be effective. The justification should rely, to a large extent, on theoretical principles. Sometimes students feel disappointed because the cases sometimes do not appear to be “dramatic.” However, because the cases do represent the realities of organizations, they are often likely to be somewhat mundane, at least to the outside observer. Most of the incidents are based on events that were actually faced by managers and their subordinates on a day-today basis. Very often, cases do not contain all the information that the student would like to have. This is often done intentionally, or at least knowingly, by the case...

Words: 376 - Pages: 2

How to Analyze a Case Study

...Hands-on Guide: How to Analyze a Case Study Essentials of Management Information Systems 8e provides a number of case studies for you to analyze. Included in these cases are questions to help you understand and analyze the case. You may, however, be assigned other case studies that do not have questions. This Hands-on Guide presents a structured framework to help you analyze such cases as well as the case studies in this text. Knowing how to analyze a case will help you attack virtually any business problem. A case study helps students learn by immersing them in a real-world business scenario where they can act as problem-solvers and decision-makers. The case presents facts about a particular organization. Students are asked to analyze the case by focusing on the most important facts and using this information to determine the opportunities and problems facing that organization. Students are then asked to identify alternative courses of action to deal with the problems they identify. A case study analysis must not merely summarize the case. It should identify key issues and problems, outline and assess alternative courses of action, and draw appropriate conclusions. The case study analysis can be broken down into the following steps: 1. Identify the most important facts surrounding the case. 2. Identify the key issue or issues. 3. Specify alternative courses of action. 4. Evaluate each course of action. 5. Recommend the best course of action. Let’s......

Words: 1096 - Pages: 5

How to Analyze a Case

...How to Analyze a Case An Introduction to the Case Method For many of you, this will be the first course using cases that you have ever taken. The fact that this form of learning is new to you will naturally cause you some concern, and early on, some difficulty. Cases give you the chance to look at the present situation facing an organization, and after a systematic analysis, make recommendations that will produce a change in the results or outcomes. While you cannot be certain what that outcome will be, through the discussion and critique of your suggestions by fellow students and your professor, projections can be made about the foundation for the probable success of your recommendations. In this course you will have the opportunity to see how well you can assess and address a business issue or problem. The role of the case is to provide you with the opportunity to utilize the knowledge you have gained to this point to evaluate and make recommendations to enhance the performance of real organizations. This is not a substitute for real world experience in a job with an organization, but it is the type of learning that helps prepare you to begin using the business knowledge you have acquired. Analysis Frameworks There are several benefits in having a framework to use for analyzing situations. The first is that a framework provides comprehensive coverage of the topics and issues involved. Without a framework, the analyst may overlook some issues. For......

Words: 4445 - Pages: 18

Mba 5401 Analyze Case Study I-4

...MBA 5401 Analyze Case Study I-4 Click Link Below To Buy: http://hwaid.com/shop/mba-5401-analyze-case-study-4/ supporting Mobile Health Clinics: The Children’s Health Fund of New York City” (on pp. 157-165in the textbook).• Analyze the case study, and develop the conclusions, recommendations, and implications.• Consider the implementation challenges in the case and the technologies used to meet them, along with the finalquestions posed at the end of the case. (last paragraph on p. 165)• Summarize your findings in a two-page paper using proper APA formatting. Supporting Mobile Health Clinics: TheChildren’s Health Fund of New York CityThe Children’s Health FundThe Children’s Health Fund (CHF) develops and supportsa national network of 22 programs and two affiliates in 15to 17 states in the United States and the District ofColumbia. The mission of the CHF is to provide comprehensivehealth care to the nation’s most medicallyunderserved children, from birth up to age 24. In-personprimary health care, mental health, and oral health servicesare delivered by teams of doctors, nurses, dentists,psychologists, social workers, and nutritionists at morethan 200 service sites across the United States inpartnership with pediatric departments and specialists inaffiliated academic medical centers or Federally QualifiedHealth Centers (FQHC).The CHF’s integrated approach to health care isconsistent with the concept of an “enhanced medicalhome” in which continuity of care is......

Words: 5455 - Pages: 22

How to Write Case Study

...org/user/houser/advancedwebdesign/Tips_on_Writing_the_Case_Study.html HOW TO WRITE A CASE STUDY by Charles Warner There are two types of case studies: (1) factual ones depicting real organizations, people, and situations and (2) fictional ones that, although usually based loosely on actual people and events, do not use real organization's or people's names. The advantages of factual case studies are that they can provide a wealth of detail, give credibility to situations and problems, and, most important, provide real outcomes. Actual results give those who analyze a case real-world solutions: How did the organization or manager solve the problems? Did the solutions work? Although factual cases furnish concrete, not theoretical, solutions, they also have some drawbacks. Often students or case discussants get hung up debating the details of the case as they may remember them. Some discussants claim inside information or refer to later outcomes that bring the organization's solutions into question. When discussing factual cases, analysts tend to focus on the accuracy of the details rather than on the appropriateness of the solutions. Factual cases tend to become outdated as organizations, strategies, problems, and people change over time. Also, if a factual case portrays real organizations or people in a negative way, questions of taste, fairness, and even libel can arise. Finally, in a factual case writers must obviously stick to the facts, which means......

Words: 1060 - Pages: 5

How to Write a Case Study

...Here's How: 1. Investigate and Analyze the Company’s History and Growth. A company’s past can greatly affect the present and future state of the organization. To begin your case study analysis, investigate the company’s founding, critical incidents, structure, and growth. 2. Identify Strengths and Weaknesses Within the Company. Using the information you gathered in step one, continue your case study analysis by examining and making a list of the value creation functions of the company. For example, the company may be weak in product development, but strong in marketing. 3. Gather Information on the External Environment.The third step in a case study analysis involves identifying opportunities and threats within the company’s external environment. Special items to note include competition within the industry, bargaining powers, and the threat of substitute products. 4. Analyze Your Findings. Using the information in steps two and three, you will need to create an evaluation for this portion of your case study analysis. Compare the strengths and weaknesses within the company to the external threats and opportunities. Determine if the company is in a strong competitive position and decide if it can continue at its current pace successfully. 5. Identify Corporate Level Strategy. To identify a company’s corporate level strategy for your case study analysis, you will need to identify and evaluate the company’s mission, goals, and corporate strategy. Analyze......

Words: 470 - Pages: 2