Ife Sony (Education Purposes)

In: Business and Management

Submitted By Bedah
Words 832
Pages 4
In February 2009, Stringer became Head of Sony‘s electronics business and remained the company‘s President. This brought in a new control structure at Sony, which was expected to be operationally convenient and to unite the different silos that existed in the organization. While restructuring Sony, a lot of young blood had been infused into the top management of the company. This was also viewed as a move to break the Japanese tradition of seniority in favor of performance. On the new reorganization, Stringer said, ―This reorganization is designed to transform Sony into a more innovative, integrated, and agile global company with its next generation of leadership firmly in place.‖21
Through its new restructuring efforts, Sony planned to gain a substantial position in the networked electronics market, and a new group – Networked Products and Services Group – was created especially for that purpose, concentrating on products like the PlayStation and the Vaio personal computers. Analysts were of the view that the networked products and services group had a tough task ahead — it had to create digital services that would tie all Sony‘s products together. Some industry experts were of the view that the reorganization would result in sustained profitability and a cohesive corporate culture. It was also expected to result in nimbleness in the organization and in making it ready to face the new-age rivals. The creation of cross company units in the areas of logistics and software was also seen by analysts as an effort to bring down the silos in the company. Stringer, however, tried to bring in coordination and was largely successful in bundling the Blu-ray22 version of Spiderman III with Sony‘s PlayStation 3.
George Bailey, an executive from IBM, was roped in as the first Chief Transformation Officer of
Sony in May 2009. He assumed the post of Senior Vice…...

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