Integrated Marketing Campaigns

In: Business and Management

Submitted By butterflys1
Words 1036
Pages 5
Integrated Marketing Strategy Campaigns
Tahiti Tourisme The goals of this business was to develop a brand strategy that would help them define the target market, aligning their brand with insights from tourists as well as establishing awareness and preference of new and recurrent visitors. Tahiti Tourisme focused on promoting the exclusiveness and reward that the islands have to offer. They defined and created awareness of these attributes through their integrated strategy. Their campaign used a variety of platforms that were paid, earned and owned. They took advantage of social media and used ads on YouTube, Pinterest, Facebook, Twitter, as well as on magazine ads and billboards. Through these channels the privacy and seclusion attributes were strongly advertised, as well as the beauty and exotic qualities of this destination. They were also able to establish public relations through endorsements, being featured in different movies and TV shows like National Geographic and The Bachelorette. The company was able to increase their brand awareness by a 45%, increasing their website visits by 17%, their social channels by 69% and their visitors’ arrivals by a 109%. Their integrated marketing campaign allowed them to grow significantly their page views and engagement, as well as a better and stronger brand awareness through the relationships they established with key travel media. I believe their integrated marketing strategy helped them achieved their goals, focusing on the exclusiveness and privacy of this tourist destination. Their advertisements and campaigns were elegant and in accordance with their positioning strategy. To continue increasing their brand awareness they could use clips and short videos to expose targeted audiences of the beauty and privacy this destination can provide for them, which as they mentioned is the ultimate luxury.

Santa Monica…...

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