International Business Interview

In: Business and Management

Submitted By ooduct
Words 723
Pages 3
Ngan Pham
INTB 3354 (Tuesday 4:00-5:30PM) 11/30/2014, 11:30AM, Skype
Ashley Ngo, Regional Marketing Executive Position (Europe Trade Section), Hanjin Shipping Co. Ltd
International Business Interview

Three specific questions asked:
1. What type of competitive strategy does your business use?
2. What specific product, promotion/brand, and pricing adjustments are necessary to market your business abroad?
3. What role do particular countries have in the production process in your global supply chain operations?
Essay
Hanjin Shipping is popular worldwide because of not only the largest company in the Korea’s shipping industry, but also one of the ten world’s biggest cargo shippers. Hanjin Shipping provides services over the world with over a hundred million tons of cargo delivered annually. To know more about what type of competitive strategy Hanjin primarily uses, how it markets the business internationally, and what role a particular office of Hanjin has in the production process in the global supply chain operations, I had a small interview with one of the Executive Sales and Marketing in Europe Trade Section of Hanjin’s branch office in Singapore.
Originating from Korea, Hanjin develops global strategy to expand its regional offices to U.S., Europe, and Asia. With high quality service, Hanjin differentiates from the rest of other shipping lines. The principal responsibility of an Executive Sales and Marketing position is to provide Feeder service network that has high frequency to ensure connection with base ports such as Singapore, Tanjung Pelepas, and Colombo. Moreover, Ashley’s another task is either to ensure her customers offer an appropriately competitive rate, or to research market on competition to offer workable rates on time. In a highly trained and organized teamwork, she daily works with front line sale representatives to plan, motivate…...

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