Johnson & Johnson Case

In: Business and Management

Submitted By SeanKhatib
Words 2469
Pages 10
Johnson & Johnson’s Quality Catastrophe
Individual Case Study Analysis

Johnson & Johnson is a multinational medical devices, pharmaceutical, and consumers packaged goods manufacturer founded in 1886. Until 2005, this corporation ranked at the top of Harris Interactive National Corporate Reputation survey, and was also ranked as the world’s most respected corporation by Barron’s Magazine. This global corporation is made up of 250 subsidiary companies with operations in over 57 countries and products sold in over 174 countries. Due to product recalls, fines for pharmaceutical marketing practices, litigation with shareholders, and other legal issues, Johnson & Johnson’s reputation has been adversely affected in recent years.
SWOT Analysis
Strengths
Johnsons & Johnson is a corporation that has achieved economies of scale and scope. It has a strong global presence represented by over 250 subsidiary companies operating all over the globe. Overall, it has an excellent product portfolio and high quality offerings that satisfies consumer needs on a daily basis. This corporation has placed a huge emphasis on establishing a strong customer base, with recognition for brand loyalty and image. Johnson & Johnson has been a leader in pharmaceuticals and medical devices, which accounts for almost 80% of the corporation’s total revenues. One of its major strengths is the importance of the pharmaceutical and medical advances the company has contributed to society. Some contributions made by this global giant include immunology products that are used in the treatments of autoimmune disease like Crohn’s, Ulcerative Colitis, and rheumatoid arthritis, amongst other disorders. They have also been on the cutting edge in the development of key infectious disease products like Incivio used for hepatitis C, as well as Intelence and Prezista used in HIV treatment.…...

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