Kristin's Cookies

In: Business and Management

Submitted By jjohns16
Words 3094
Pages 13
Case Three: Kristen’s Cookie Company
Kate Johnson

INTRODUCTION
For many students on a college campus, late nights are as common as group projects and comprehensive tests. During these late nights, snacks can help keep a student focused. Kristen’s Cookie Company (KCC), hopes to capitalize on this fact by providing these students with customizable (perceived quality), high quality, freshly made cookies (aesthetic quality) with a quick delivery time (serviceability) in close proximity to the students (serviceability). Ordinarily, students can get cookies in many venues—including grocery stores, restaurants, and bakeries—that are premade for reasonable prices; but these venues may be closed late at night, or are too far from the campus to fit into a student’s busy schedule. For this reason, many students may be receptive to the convenience and fast delivery time of KCC. Additionally, the easy online ordering process will benefit the company as it continues to grow. KCC is positioned to be successful if it can continue to effectively deliver on all of its order winners.

COOKIE PRODUCTION
The production process for making the cookies is shown in the process flow diagram in Exhibit 1. Since the time to preheat the oven is omitted from this case, the total processing time for the first batch of one dozen cookies is 26 minutes.

If a mistake is made on one of the batches of cookies, it will set KCC back by a minimum of 25 minutes. When the first batch is put into the oven to bake, Kristen can clean the mixer, mix the next batch, and spoon the cookies onto the next pan before the first batch is finished baking; thus they will be ready to bake as soon as the first batch comes out of the oven. As soon as her roommate removes them from the oven to cool, she can place the next batch in the oven. While the first batch is cooling, the second batch is in the oven baking.…...

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