Market Demand and Potential - Lux Soap

In: Business and Management

Submitted By MANSUKH10871
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Mansukh Patel Strategic Business Marketing Mr. M Natrajan

Paper: Market Demand / Potential – LUX Soap
PRODUCT PROFILE • • • • • LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. LUX started as “Sunlight Flakes” laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2005, Lux revenue is at 1.0 billion euros, with market shares spread out to more than 100 countries across the globe. Today, Lux is the market leader in several countries including Brazil, India, Thailand and South Africa. For years, LUX has been one of the India top soaps that offer a way to gain smooth and fair looking skin without worrying too much on how old the user is. LUX soap came from one of the biggest corporation in the India today, Unilever. LUX is a personal care brand owned by Unilever. LUX is primarily made from synthetic surfactants, as well as some vegetable oil based soap ingredients, such as sodium palm kernelate. LUX is formulated to be pH neutral, with a pH that is usually between 6.5 and 7.5.

As paper title specify, market research is done for the LUX soap to estimate the current demand and market potential. Market research is the process through which one can indentifies the basic problems area relating the product demand, its potential and as conclusion strategies to enhance demand and potential within specified geographical area. OBJECTIVE 1. To assess the present demand of LUX soap within specified Geographical area 2. To assess the future potential of LUX soap market 3. To propose the steps to enhance market demand of LUX soap to enrich market potential COMPANY PROFILE Hindustan Unilever ltd., (HUL) is the leader for the toilet soap…...

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