Marketing Research Plan: Childcare Choices for Kindergarten Readiness

In: Business and Management

Submitted By youngerrice
Words 6630
Pages 27

Learner: Bonnie Rice
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Marketing Research Plan:
Childcare Choices for Kindergarten Readiness
Bonnie Rice
Northcentral University

In order to analyze what factors affect the ability for parents to access quality childcare choices that prepare preschoolers for kindergarten, the author’s research plan will discuss applicable marketing theories relating to the issue and results of the hypothesis testing from responses to her questionnaire. The author will also discuss future research and marketing research applications.
Keywords: high-quality childcare, Early Childhood Environmental Rating Scale (ECERS), Survey of Income and Program Participation – Event History Calendar (SIPP-EHC), TK/JK (transitional or junior kindergarten, reference parent, kindergarten…...

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