Martial Arts Academy

In: Business and Management

Submitted By msheikh
Words 3715
Pages 15
Conceptualizing and Initializing the IT Project
Chapter 2

2-2

Copyright 2012 John Wiley & Sons, Inc.

Strategic Planning Process and Project Alignment
 

Strategic Analysis Guiding Principles
 

Vision Mission Statement

 

Strategic Objectives Flow-down Objectives

Strategic Analysis
  

Analysis of internal and external environments SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) Elements within the project team’s control


What strengths and weaknesses the organization possesses in itself



Elements over which the project team has little/no control


What opportunities and threats are posed by competitors, suppliers, customers, regulatory agencies, technologies

Guiding Principles


The vision describes the organization of the future
  

“vivid description of a preferred future” Require extra effort to be achieved Often multiyear goals that end in suggesting the need for a new vision



The mission statement provides a mechanism for achieving the vision


“organization’s core purpose, core values”, beliefs, culture, primary business, primary customers

Mission Statement Considerations
     

Purpose – communicates why an organization exists Beliefs – what the leaders of an organization stand for Core values – how decisions will be made and how people will be treated Culture – how members should act Primary business areas – what business the organization engages in Primary customers – which groups of people need to be satisfied

Strategic Objectives
    

Means of achieving the vision and mission Objective setting occurs annually Describe short term and long term results Describe measures of achievement Effective objectives are SMART
    

Specific Measurable Achievable Results-based Time-specific

Flow-down Objectives
  

How to…...

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