Mcdonal Polishing the Golden Arches

In: Business and Management

Submitted By hornyca
Words 2692
Pages 11
| McDonald’s: Polishing the Golden Arches
Case Analysis by Amber Zirnhelt
© 2006 Amber ZirnheltOriginally Submitted for Management 680: Corporate Strategic Planning and Policy
Professor Frank ShipperPOLICY AND FUNCTIONAL STRATEGIES McDonald’s has been an industry leader within the fast food industry for years. In the introductory phase of their business operations they focused on following a generic low cost strategy consisting of offering consumers low priced food products in order to, “make eating out on a regular basis affordable for families…” (Marino 627). Faced with changing consumer trends and competitors pursuing aggressive competitive strategies focused on product differentiation and quality; McDonald’s then CEO, Jim Cantalupo, determined in order to address the companies recent profit losses and challenges a different stand on generic strategy must be taken. Through the implementation of McDonald’s Plan to Win strategy, Cantalupo shifted the company’s generic strategy to differentiation by focusing on marketing to turnaround the negative publicity recently experienced through offering customers a better overall fast food experience as compared to their competitors. McDonald’s financial strategy focused on decreasing capital expenditures by 40% while using their cash from 2003 operations to pay off debt and return cash to stockholders. These financial strategies have allowed the company to implement the Plan to Win strategy while also improving stock performance and sales. Through a growth strategy that involves renovating, rebuilding, and relocating buildings; McDonald’s hopes to create a, “fresh, sophisticated, but family-friendly atmosphere” (Marino 642). However in order to sustain growth and success, additional investments may be needed in the future. McDonald’s personnel strategy promotes their desire to market an…...

Similar Documents

Golden Age

...|Book Review | |'A Golden Age' by Tahmima Anam | | | |Reviewed by Efadul Huq for Star Campus readers | | | |(As I read it I felt an unknown joy, as if I am reading about my grandparents and their doings; and as I savored the wonderful prose of | |Tahmima Anam, it seemed to me that finally the golden age for Bangladeshi English writers had begun.) | |Whispers of the past have become the domineering voice; small real-life stories have fused together; petty characters have taken up pretty | |big roles; everybody has a choice to make and will be held responsible for it with all that and more comes a memorable novel 'A Golden Age' | |by Tahmima Anam, inspired by a glorious chapter in the history of the world, it doesn't stop surprising you with it's simply beautiful prose| |and intriguing plot. ...

Words: 474 - Pages: 2

The Golden Age

... The Golden Age Like a flower in bloom, fifth century Attica is said to be the prime time of ancient civilizations. Much praise is given to the period, and it is coined to be the Golden Age of ancient western history. It is claimed that the Athenians of this time period were very successful in many areas, being “originators of democracy…art, history, philosophy, and science.” (Discovering 54) Comparatively I support the claim for Attica’s golden status because it was the most successful city state of its time: with a democratic government, military superiority, and free philosophical thought. The government of Attica was historically the first ever democracy, pioneering ideas of equality and power divided amongst all. In Pericles’ funeral speech, he claims the Athenian “constitution does not copy the laws of neighboring states; we are rather a pattern to others than imitators ourselves.” (Discovering 59) Attican government and laws set the bar of standards of equality that others modeled their own law systems after. The original designers of democracy were highly successful in seeing to it that equal representation existed. It is said that “the laws… afford equal justice to all in their private differences.” (Discovering 59) Some would argue that the democracy was crude because only free, landowning male citizens were allowed to vote: which was true. However one living in Attica was not confined to a certain caste or rank in which they stayed their entire life. In fact,......

Words: 844 - Pages: 4

Velazques and the Golden Age

...Class ARH - 4662 “Velazquez and the Golden Age” Title: “Bukery Venus” (Venus at Her mirror) Dimensions: 4’0” x 5’ 10” (1.22m x 1.77 mm), Year: 1645-1651, Media: Oil paint The Golden Age in Spain has been characterized as an artistic and literary period that extended from the Renaissance to the Baroque. History has recorded it as the period that reached the greatest literary flourishing in Spain thus earning it the title of "The Golden Age." The invaluable developments that followed this esthetic movement triggered a relevant prestige in many Spanish people's lives that felt absorbed and totally part the new movement that was leading the 16th and the 17th centuries in Europe, by combining cultural and economic advances. On the other hand and from a historic and social point of view, it should be mentioned that this period was also marked by the Counter-Reformation of the Catholic Church, along with many religious movements aimed at reaffirming Christian beliefs. From the point of view of culture, art and literature were leading the years of the Golden Age; as a result, the Hispanic letters, along with other writings published during this period have to endure contributions to the Universal Literature. The blooming of the Golden Age brought the glory to Spain in terms of artistic developments, where beautiful and unique writings, such as prose, poetry, and drama plays were taking the leadership up front. Especially the plays became characterized as a concentric and constant......

Words: 2348 - Pages: 10

The Golden Ratio

...Running head: Golden Mean Golden Mean: Mathematical and Real-World Analysis Abstract The following document studies the importance of the mathematical Golden Mean and how it relates to real-world applications, and its importance in mathematics for solving problems. Team C first puts the Golden Mean to use in real-world application solving a problem, and follows up with a brief history of the Golden Mean, what it does, where it applies, and how it works. Researched findings on the Golden Mean have been collaborated and discussed in an attempt to fully understand its importance and function. The Golden Mean a=1 b=? Length =1 1b=1+ 61 Multiply by LCD (b) to remove fractions, and you get 1=b2+b b2+b-1=0 (Isolate zero by moving one to the other side of the equation) b=-b±b2-4ac2a Where ab2+bb+c=0 b=-1±(1)2-41(-1)2(10 b=-1+52 b=.618034 1+.6180341= 1.618034 a=1.618034. The Golden Ratio has been used throughout history. Discovered in 1200 AD, this equation can be found in art, architecture, nature, geometry, and the human body. “The Golden Ratio, also known as the divine proportion, Golden Mean, or golden section, is a number produced when taking the ratios of distances in simple geometric figures such as the pentagon, pentagram, decagon, and dodecahedron. The Golden Ratio also happens to be denoted using the symbol, or sometimes using the symbol ” (Golden Mean/Ratio, 2013, p. 1). “Leonardo Fibonacci discovered a simple mathematical sequence......

Words: 1190 - Pages: 5

Mcdonald's: the Greening of the Golden Arches

...Dr. Maronick MKTG 640 McDonald’s: The Greening of the Golden Arches In 1990, the Environmental Defense Fund and McDonald’s jointly decided to phase out the use of plastic products and revert back to using paper products. However, while this may have satisfied the consumers who supported this initiative, it overlooked the many benefits of plastic recycling programs. As the Director of Environmental Affairs, Peter Oehl was faced with satisfying what his consumers and board of directors desired, versus pursuing the opportunity to start a much more eco-friendly recycling system which he believed would yield far greater future benefits. One of the key facts presented in the case study was that there are many benefits to using plastic, as long as it is done correctly. Early on, McDonald’s launched an advertising campaign showing just how advantageous the use of plastic was. First, they showed evidence of the many materials plastic can be recycled into. Then, they cited that even if they used the proposed was paper, the wax on the paper would still need to be separated in order to decompose properly. Additionally, they pointed out that if paper products in landfills aren’t exposed to air, water, and micro-organisms, they would not breakdown and biodegrade as planned. Next, they also exposed the fact that paper mills consumed far more energy and product more waste than plastic manufacturing plants did at that time. Furthermore, they went on to spread education on the......

Words: 650 - Pages: 3

Mcdonald’s: Behind the Golden Arches

...McDonald’s: Behind The Golden Arches “Since 1955, we’ve been proud to serve the world some of its favourite food. And along the way, we’ve managed not just to live history, but create it:  from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. It’s been quite the journey, and we promise this is just the beginning-we’ve got our hearts set on making more history” (McDonald’s Corporation, 2011). Almost 60 years have passed since Raymond Kroc envisioned a nationwide fast food chain, which needless to say went on to revolutionise the American restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000 restaurants dotted around the world (Ritabrata Giiosii, R.G. 2009).  The golden arches along with Ronald McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what......

Words: 6844 - Pages: 28

Golden Lion

...Golden Lion Tamarin |[pic] | CLASSIFICATION: | | |Kingdom Animalia | | |Phylum: Chordata | | |Class: Mammalia | | |Order: Primates | | |Family: Callitrichidae | | |Genus: Leontopithecus | | |Species: rosalia | RANGE: Found only in small areas in the State of Rio de Janiero, Brazil. HABITAT: Tropical rainforests. They tend to select areas of heavy growth for cover and......

Words: 641 - Pages: 3

The Golden Ration

...The golden ratio is a mathematical ratio of 1 to about 1.618. The golden ratio is found naturally in the world and in nature, but we can create if we try. Most artists that use the golden ratio either use it for the purpose of showing their sheer ability in mathematics to use it correctly and efficiently in their painting, sculptures, and other works of art, or for the mere fact that mankind as a whole has an, as of yet, unexplainable attractions to the golden ratio. Or in other words, the golden ratio makes things better looking or more appealing to the human eye. And because art is seen through the eye of the beholder, having the golden ratio throughout one’s work could be the difference between a piece of art and masterpiece. The first piece of artwork I want to talk about is the Last Supper by renowned painter Leonardo da Vinci. There are golden ration rectangles everywhere. You can see the rectangles on the entire length of the table where the disciples and Jesus are eating. You can also see the rectangles about the faces of said people, split on the disciples on the left, Jesus in the middle, and the disciples on the right. The feet of all the people eating are in their own rectangles as well, once again on the left, middle, and right respectively. Additionally, if you look at the background you can see the golden ratio on the back wall and the windows with an outside view. The next piece of artwork I would like to talk about is the most famous painting in the world the...

Words: 603 - Pages: 3

Golden Bear

...Golden Bear Golf, Inc Golden Bear Golf, Inc. The assertions that were relevant to Paragon’s construction projects are: existence and occurrence, completeness, valuation or allocation, and presentation and disclosure. Existence and occurrence: should have been used to test the revenue and gross profit on its construction projects. By testing to see if the assertion is appropriate to make sure that all revenue and gross profit exist would have brought the attention to the $4 million of un-invoiced construction costs that materialized at the end of fiscal 1997. This assertion test also would have revealed that the earned value method in practice was allowing Paragon to book much larger amounts of revenue and gross profit on its construction projects than it would have under the cost-to-cost method. Completeness: the SEC said that Sullivan and his subordinates should have rigorously tested Paragon’s large amounts of unbilled revenues at the end of 1997. A significant amount of unbilled revenue that is reported as complete should be tested to determine the reason no billing has been posted for the work that was done. It also should be determined the reason income is being recognized for jobs that have not been identified as works in progress to determine the exact completion date of the project. By testing this assertion it would have been discovered that $4 million of work was fictitious. Valuation or allocation: Paragon overstated its revenue and profits by using......

Words: 475 - Pages: 2

Golden Agri

...GOLDEN AGRI RESOURCES LTD. background: Golden Agri is one of the worlds largest privately owned palm plantation companies. It was listed on the Singapore exchange securities trading ltd. in 1999. The companies primary activities include cultivating and harvesting of oil palm trees, processing the fresh fruit bunch into crude palm oil and palm kernel oil, and refining crude palm oil (CPO) into value added products such as cooking oil, margarine and shortening. Golden Agri aims to be the best and largest integrated and profitable oil palm based consumer company. its mission is to: surpass the highest quality of standards and quality maintaining the highest level of integrity achieving maximum value for their shareholders returns to security and community trend setting, innovation and technology Golden Agri’s competitive strengths: Golden Agri’s competitive strengths are that the company has vertically integrated operations, highly efficient operations resulting from economies of scale, precision agriculture capability through harnessing information technology with state of the art management systems, experienced and capable management teams, strong brand awareness through two leading brands of cooking oil, in house research and development facilities through smart research institute, self supply of quality seeds. Golden Agri’s strengths: Golden Agri’s competitive position puts it at the second largest palm oil plantation with approximately 427,000ha......

Words: 1321 - Pages: 6

The Golden Advice

...Tate Fleming The Golden Advice Essay #4 617 The Golden Advice A typical message for all high school students would be, “You better start getting ready for college!” The fact of the matter is, not all high school students know how to get ready for college. Many people get to where they think they`ve always wanted to go, but ended up not liking where they are when it`s too late. College is somewhere you`re going to be spending the next four years of your life, or maybe more, so you want to make sure you`ve put legitimate thought into where you want to go. Every college student has different advice for high school students. Mine to you is start getting a study habit, think about the location of where you want to go to school, and then think about how much it`s going to cost for you to go to the school you`re interested in. For starters, get into a good study habit. Most high schools don`t require near as much studying than what is required for college. Simply put, college is a totally different lifestyle. You`re on your own and you don’t have anyone telling you to study, so you have to make sure you stay on top of everything. Classes are more difficult, test are more difficult, homework is more difficult, the list goes on. Most students get to college and get completely overwhelmed with how much they actually have to study. If you get into a good study habit now, you`ll be much better off and won`t be overwhelmed. That would be my first and probably most......

Words: 627 - Pages: 3

Golden Ratio

... Central Luzon State University College of Arts and Sciences Department of Psychology The Golden Ratio: Reference of Beauty Submitted to: Nixon Agaser Submitted by: Jam Shimei I. Gamboa Jeanne R. Dadufalza Eden Leigh Pagoso Micah A. Montes The Golden Ratio: Reference of Beauty Beauty has been defined as a combination of qualities that give pleasure to the senses or to the mind. It is a philosophical concept, the aspects of which are studied under the term aesthetics, derived from the Greek word for perception (aisthesis). Aesthetics, therefore, is the study of beauty and, to a lesser extent, it’s opposite the ugly. It involves both the understanding and evaluation of beauty, proportions and symmetry. The assessment of facial beauty is immersed in subjectivity and therefore leans towards the world of art. Facial proportions and facial balance, however, can be measured and therefore fit somewhere between art and science. Aesthetics itself is now essentially a science in the formation, although obviously with a very strong philosophical and artistic background (Naini, et al. 2008.) According to Jang (2014) it is becoming clear that there is a science to beauty. Extensive research has shown that we have similar ideas about what constitutes a beautiful face. When British researchers asked women to rate pictures of various men, their choices were identical. When a group including English, Chinese, and Indians were asked to choose a “good looking” face from a selection of......

Words: 1952 - Pages: 8

Arches National Park and the Formation of Arches

...Next, how are the arches actually formed after the fins have been started. The arches and alcoves form when horizontal bedding planes in the rock fins are attacked by weathering and erosion. One major section of weakness is the contact between the Dewey Bridge and Slick Rock Members. The groundwater is slightly acidic and percolates along this contact point which dissolves the calcite cement releasing grains of sand and silt. Over time, the fin is breached and a small opening is created at the contact between the Dewey Bridge and Slick Rock Members. Gravity then fractures the the unsupported sandstone above the breach allowing blocks of Slick Rock sandstone to fall from the bottom of the opening. Once the opening is at least three feet in either direction, the opening qualifies as an arch. Lastly, even geologist are still trying to figure out all that can affect an arch and the formation of it, as well as, the length of time the arch will last. Many different theories have been established and five of those were listed above, but this goes to show that the park is always changing. Each arch has a different lifespan and their are many different factors that go into finding that time frame. These factors are still studied today as well as the many other geological features that the park has to other. As stated earlier, this park to home to many different things to study. Geologists continue to flock to this park because they can study more than one topic and get a better......

Words: 429 - Pages: 2

The Golden Parachute

...GOVERNANCE AND STRATEGY THE GOLDEN PARACHUTE Prepared for: Professor Toru Yoshikawa By: Matthew Lim Zhi Liang S9118245I An Introduction to the Golden Parachute When we talk about executive compensation, one topic that never fails to come up is the Golden Parachute. The Golden Parachute, as the name suggest is an executive safety net of sorts that is included in the employment contracts of senior-level executives. Basically it is a special payment – usually a lump-sum amounting to millions, that is paid in the event of a change in control of the company1. The reasons for the implementation of the Golden Parachute is something that has been constantly debated, but the most common objective, and the objective I will be focusing on in this paper is to control the behaviour of the management in the event of a acquisition2. Often times when an acquisition occurs, the management of the acquired firm will not stay with the new firm, meaning that their will not benefit from the acquisition, but would rather suffer if the acquisition occurs. As such they might be inclined to try to prevent the acquisition, and not act in the best interest of the shareholders3. The Golden Parachute serves to ensure that the management acts in the best interest of the shareholders by providing a mechanism to protect their own personal self interest. Another objective that is often talked about would be that of an anti-takeover mechanism4. The Golden Parachute serves as a......

Words: 5130 - Pages: 21

The Golden Rule

...Book final final THE GOLDEN RULE as THE SUPREME PRINCIPLE implications for FAITH Faith within the Limits of Love and Reason SECTION ONE: Why Reason Must Have the Final Word To see why reason must have the final word in all things, I will illustrate the role of reason in three different cases. This I think should suffice to make the point. (1) Consulting Some Authority Suppose we are confronted with two or more conflicting alternatives concerning what to say, think or do and in hopes of resolving this confusing conflict, we seek out some wiser person, some authority, who can give us the correct answer. This raises the question: Who is the authority we can turn to: our Mom, our Dad, our grandparent, a priest or a clergyman, a Rabbi or Ayatollah, a bodhisattva, a therapist or counselor, the Pope, a lawyer, a real estate agent, an auto mechanic? Well, of course, our choice depends on the nature of our problem. So, reason needs to play a role here in helping us to determine what kind of authority to consult. Okay, let us suppose that our conflict is of a religious nature. We still need to ask which priest, which clergyman, which Rabbi, which Ayatollah or which bodhisattva etc. to choose. So here again, reason has a role to play. There is more. After we have settled who to consult, sometimes we will find that the advice is really bad advice. Sometimes we will find that the advice is really good advice. On still other occasions, we won't know what to make of the......

Words: 4569 - Pages: 19