Mkt 431 Ethics and Product Consumption Paper

In: Business and Management

Submitted By Mikey26
Words 1311
Pages 6
Starbucks is the largest coffeehouse company in the world with over 21,000 stores internationally, including over 12,000 in the United States. Starbucks was founded in 1971, and became a dominant force in the coffee community. Between 1987 and 2007, Starbucks opened on average two new stores every day. Starbucks has numerous products that appeal to different consumers and their beverage preferences. Starbucks span of products consists of coffee, tea, sandwiches, baked goods as well as other foods and beverages. Starbucks Evenings locations also offer a variety of alcohol and appetizers after 4pm. Starbucks has a reputation for exercising ethical business practices and uses the six pillars of the marketing code of ethics on a consistent basis.
Honesty
Starbucks chooses not to advertise their product through the several means of typical advertising that other businesses use. By not following the trends of typical advertising, this helps Starbucks remain honest in how they represent their products to consumers. Starbucks has demonstrated that they are an honest company by making their ingredients public, as well as how their food and beverages are produced. These methods have made Starbucks one of the most recognized and lucrative companies throughout the world.
Responsibility
Starbucks takes responsibility for their community and for their customers, which makes them an appealing company to invest in. In addition to Starbucks pledging to give back to the community, they are also committed to leading the industry in recycling cups as well as other packaging that they use. According to "Recycling & Reducing Waste" (2015), “As one of many companies in the food service business, we continue our commitment to lead the entire industry toward greater access to recycling for cups and other packaging. Ultimately we want our cups to be recyclable in both material and…...

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