Mkt Gloria

In: Business and Management

Submitted By sergio2810
Words 330
Pages 2
Descripción:
PANIFICADORA BIMBO DEL PERÚ S.A., es una empresa perteneciente a la Organización de Grupo Bimbo México D.F. que es hoy en día una de las empresas de panificación más importantes del mundo luego de adquirir Canadá Bread Company en el 2014, a través de su posicionamiento de marca, volumen de producción y ventas, además de ser líder indiscutible en México y Perú con presencia en 19 países, 144 plantas, más de 10,000 productos y 125,000 colaboradores.
Misión: “Elaborar y comercializar productos alimenticios, desarrollando el valor de sus marcas. Comprometiéndose a ser una empresa: altamente productiva y plenamente humana. Innovadora, competitiva y fuertemente orientada a la satisfacción de sus clientes y consumidores”.
Visión: “Ser la mejor empresa de panificación en el mundo y un líder de la industria alimenticia, donde nuestra gente hace la diferencia todos los días”.
En el Perú, inicia sus operaciones en mayo de 1998, mediante un ingreso al mercado de diez productos en la línea de panes y ocho en la línea de panes dulces (principalmente, en la ciudad de Lima). Actualmente cuanta con líneas de producción: * Panes * Bollería * Panquelería – pastelería * Tortillas * Pan árabe * Tostadas * Molido * Panetón
Asimismo, ha desarrollado productos locales, como panes integrales adecuados al gusto del consumidor local. La cartera actual de productos es de 43, entre pan y bollería; 24 productos en panquelería y pastelería; 13 tipos de tostadas; 2 de tortillas; 3 de pan molido; y panetones, con sus marcas Bimbo, Marinela, Pyc y Todos. Dichas marcas se orientan a los diferentes niveles socioeconómicos. Además, el Grupo ha expandido sus operaciones a las principales provincias del país.
La panificadora Bimbo del Perú emplea una estrategia de diferenciación basada en la calidad superior del producto, confiabilidad de la marca y…...

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