Mktg 522-Course Project

In: Business and Management

Submitted By aenubis
Words 4971
Pages 20
A Self-Servicing Option
1.0 Executive Summary
Argus Health Systems, Inc. is a pharmacy benefit management company (PBM) that provides information management services to healthcare organizations, specifically, managed care organizations, and pharmacy benefit management companies, alike. Headquartered in downtown Kansas City, Missouri, Argus was founded in 1983. The key executives are President and CEO Jonathan J. Boehm, Senior Vice President Candy Yakimo, Vice President and Controller Elizabeth Toohill, Senior Vice President of Strategic Alliances Roderick McKinney, and Director of Marketing Stu Goldstein. In addition to their roles, they are excited about the enhancement tool that Argus will offer. In its key role as administer of prescription drug benefits to thousands of health insurance plans, including plan sponsors, health maintenance organizations, and other PBMs, Argus currently employs three hundred and fifty- five people. Argus revenue comes from healthcare systems support, claims processing, electronic prescribing, pharmacy auditing, call center services, clinical services, and health informatics.
In the PBM industry, it is customary to log each customer work request that has been received for tracking purposes. A target date is assigned, and subsequently, the request gets forwarded to the appropriate department to complete the work. Very often, high priority requests evolve into multiple tasks that need to be assigned to two or three different departments. In order to assign and track each task, Account Managers (AMs) must determine which department gets the request first. Thus, opportunities exists for the following reasons:
1. The demand for innovative pharmacy products and services, (i.e., web based offerings) due to emerging trends in the HealthCare marketplace
2. Yearly changes in regulatory requirements, driven by Medicaid/Medicare Part D…...

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