More Action

In: Business and Management

Submitted By jose9105
Words 1097
Pages 5
More Action, Less Drama at Disney
Some Hollywood studio chiefs make their mark in a new job by signing deals with big name stars. Others announce their intention to rethink the ways movies are made and released. Alan Horn did it with a talking monkey.
In one of his first moves after being named chairman of Walt Disney Co.'s movie studio last May, Mr. Horn approved reshoots for “Oz: The Great and Powerful,” a prequel to the “Wizard of Oz” that comes out Friday. The biggest change was to give star James Franco a wacky sidekick in the form of a chatty flying simian. In the version of the movie shot before Mr. Horn began, the monkey talked only late in the picture.
Page 76
“Alan took the movie over and really made it his,” said producer Joe Roth.
Few in Hollywood would be comfortable during their first weeks in a new job ordering up $15 million of changes to a movie that already cost about $200 million. But insiders say Mr. Horn, a 70-year-old industry veteran, has brought gravitas to the top of a studio embroiled in drama since 2009, when Disney Chief Executive Robert Iger filled the job with Rich Ross, a television executive who had no filmmaking experience. Mr. Ross lasted less than three years.
“There really is a feeling of stability and that is exactly what was needed,” said Mr. Roth, who held Mr. Horn's job from 1994 through 2000. “A year or two ago you'd talk to agents and they couldn't figure out what Disney was up to.”
Mr. Horn could hardly be more different from Mr. Ross, who came to the movie studio after running Disney Channels Worldwide. Upon taking the top movie job, Mr. Ross ousted most of the studio's senior executives and sought to revamp established marketing and distribution strategies. His brash approach struck filmmakers, agents, and producers as ham-handed, and he won few allies in…...

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