Onside Outlook

In: Business and Management

Submitted By Onside
Words 1513
Pages 7
S P O N S O R S H I P

BACK to the

sponsorship

< future
15 15 5 2 M 20 152-M-20 1

2015
Onside OutlOOk

Back To THE FUTURE oF DoUBLE-DigiT iRisH sponsoRsHip gRowTH the irish sponsorship market is set to return back to a future of double digit growth reminiscent of the momentum last evidenced in the mid-noughties. onside estimates an uplift in investment in the area of 12% in 2015 in ireland, reaching a new high of €152 million.

12%
10 8 6 4 2 0

Onside estimates an upli in investment in the area of 12% in 2015 in Ireland.

€152
Reaching a new high of €152 million.

M

Looking Back
2014 delivered significantly better than expected results for the irish sponsorship industry, with 47% of sponsors increasing their spend last year, and 61% of rights holders in the market reporting an increase in their sponsorship revenues (7% more than had planned). onside estimates sponsorship spend rose by 9% to €136 million last year, with the annual onside sponsorship industry survey 2015 showing that 73% of sponsors in ireland are now spending more than 10% of their overall marketing and communication budget on sponsorship. events such as the FiFA World Cup, breakthrough new initiatives such as the Coke Zero dublin bikes partnership, major deals such as the iRFu’s new kit deal with Canterbury and strong performances from certain rights holders in Rugby, GAA and Broadcast sponsorship, all helped fuel the largest annual growth so far this decade. the Question was asked of sponsors & Rights Holders: How do you think 2014 sponsorship spend / income within your organisation compared to 2013 overall? SPONSORSHIP SPEND / INCOME
SPONSORS inCReAsed RemAined tHe sAme deCReAsed RIgHtS HOlDERS inCReAsed RemAined tHe sAme deCReAsed PlaNS 37% 34% 29% PlaNS 54% 30% 14%

2014 aCtUal 47% 40% 13% aCtUal 61% 31% 8%

onside outlook 2 0 15

1

INtO tHE FUtURE…...

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