Phd, Ascascacacaj

In: Business and Management

Submitted By namcungkiem
Words 8292
Pages 34
Marketing Management
14

PHILIP KOTLER
Northwestern University

KEVIN LANE KELLER
Dartmouth College

Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo

Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Executive Editor: Melissa Sabella Development Editor: Elisa Adams Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elizabeth Scarpa Director of Marketing: Patrice Lumuba Jones Senior Marketing Manager: Anne Fahlgren Senior Managing Editor: Judy Leale Production Project Manager: Ann Pulido Senior Operations Supervisor: Arnold Vila

Creative Director: John Christiano Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Lead Media Project Manager: Lisa Rinaldi Editorial Media Project Manager: Denise Vaughn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: Integra Printer/Binder: Courier/Kendallville Cover Printer: Lehigh-Phoenix Color/Hagerstown Text Font: 9.5/11.5, Minion

Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright © 2012, 2009, 2006, 2003, 2000 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work,…...

Similar Documents

Phd Student

...1. LE OFFERTE PUBBLICHE INIZIALI Con questo primo capitolo si vuole fornire una overview generale sulle offerte pubbliche inziali (in inglese Initial Public Offerings, ovvero IPOs). In particolare verranno presentati i contributi teorici della letteratura sul processo di quotazione e si andranno a definire quelle che sono le motivazioni, i ruoli e gli attori coinvolti in tale processo. Le IPO sono uno degli eventi di maggiore importanza e magnitudo nel ciclo di vita di una impresa, in quanto l’ammissione alla negoziazione dei titoli comporta una modifica alla struttura legale e di controllo dell’impresa. Il management infatti non deve rispondere solamente ad un gruppo concentrato di azionisti, bensì dovrà dare risposte ad un insieme insieme ben più disperso di investitori. Inoltre una IPO può impattare significativamente anche su quella che è la struttura finanziaria dell’impresa e pertanto sul valore d’impresa stesso. Esistono infatti diverse modalità con le quali si possono svolgere le offerte pubbliche iniziali. Una prima opzione è tramite le Offerte Pubbliche di Vendita (OPV). In questo caso gli azionisti già esistenti cedono sul mercato una frazione o la totalità del capitale da loro detenuto. Con questa modalità dunque gli azionisti dell’impresa raccolgono liquidità per se, ma non avviene una conseguente raccolta di capitale per l’impresa. Una seconda opzione è l’Offerta pubblica di sottoscrizione (OPS). Questa modalità consiste in un vero e proprio aumento di......

Words: 453 - Pages: 2

Phd Candiate

... | | |Address |: | | | |Phone NO. |: | | | | | | | | | |Education |: |** Sep. 2011 –Until Now | | | |PhD Program in Business Administration | | | |From The World Islamic Sciences and Education University | | | |_______________________________________________________________________ | | | |**2008 – 2011 | | | |Master of Business Administration (MBA) | | | |From Al - Balqa’......

Words: 836 - Pages: 4

Phd Student

...Türkiye doğal gaz piyasası Beklentiler, gelişmeler 2012 Mart 2012 Yazar hakkında Erdinç Özen Serbest Danışman, ODTÜ Elektrik Elektronik Mühendisliği Bölümü mezunudur. BOTAŞ’ta 1988 – 2011 yılları arasında çalıştı. 2002 ile 2009 yılları arasında Doğal Gaz İşletmeleri Bölge Müdür Yardımcısı olarak görev yaptığı dönemde, BOTAŞ’ın İletim Şebekesine Üçüncü Taraf Erişimine dair çalışmaları yönetti. Yine bu dönemde doğal gaz sektörü müktesebat uyumuna dair bazı AB projelerinde Kıdemli Proje Yöneticisi olarak yer almıştır. Doğal Gaz sektörüne dair mevzuat, anlaşmalar ve işletmeciliğe ilişkin deneyim sahibidir. İçindekiler Giriş 1. Türkiye’deki düzenleyici çerçeve, pazar durumu ve doğal gaz piyasasında yaşanan gelişmeler 1.1 Düzenleyici çerçeve 1.1.1 Ayrışma 1.1.2 Altyapıya erişim 1.1.3 İthalat/Alım serbestisi 1.1.4 Toptan satış 1.1.5 Tarifeler 1.2 Pazar 1.2.1 Talep 1.2.2 Arz 1.2.3 Arz / Talep projeksiyonu 1.3 Piyasa faaliyetlerinde yaşanan gelişmeler 1.3.1 İthalat 1.3.2 İhracat 1.3.3 İletim 1.3.4 Depolama 1.3.5 Toptan satış 1.3.6 Dağıtım 8 10 10 11 12 13 13 14 15 15 16 18 19 19 23 24 32 37 43 2. Avrupa Birliği'nde doğal gaz piyasasına ilişkin düzenleyici çerçevede yaşanan gelişmeler, Türkiye’nin uluslararası projeleri 2.1 Düzenleyici çerçeve 2.1.1 Üçüncü gaz direktifi, 2009/73/EC 2.1.2 Yönetmelik 715/2009/EC 2.1.3 Yönetmelik 713/2009 2.2 Komşu coğrafyalar ile gaz ticaretine dair ilişkiler 2.3 Türkiye geçişli transit projeler, türkiye’nin enerji terminali olma...

Words: 29726 - Pages: 119

Phd Student

...Institutional holding and market friction Ping-Wen Sun Louisiana State University psun1@lsu.edu Abstract This study investigates the relationship between the institutional holding and the stock’s market friction measure. According to Sun’s (2007) findings, I use Hou and Moskowitz’s (2005) price delay measure (D1) and Liu’s (2006) liquidity measure (LM12) to proxy for a stock’s market friction. I find that a higher total institutional holding tends to decrease a stock’s price delay measure, but institutional holding exhibits a U-shaped relationship with a stock’s LM12 measure. However, as the number of institutions increases, the stock’s market friction decreases. In terms of different types of institutional holdings, higher total block holding or higher top five institutional holding of a stock increases a stock’s market friction level. Furthermore, in contrast to Agarwal’s (2007) findings, higher independent long term institutional holding and risk averse institutional holding tends to decrease a stock’s market friction level. Institutional holding and market friction Abstract This study investigates the relationship between the institutional holding and the stock’s market friction measure. According to Sun’s (2007) findings, I use Hou and Moskowitz’s (2005) price delay measure (D1) and Liu’s (2006) liquidity measure (LM12) to proxy for a stock’s market friction. I find that a higher total institutional holding tends to decrease a stock’s price delay measure, but......

Words: 6255 - Pages: 26

Becoming a Phd

...A doctorate PhD in Accounting will earn you the title of “doctor.” A PhD program can be significantly more demanding than a Master’s degree, which is why most accountants finish their Master’s degree before committing to a PhD grogram. Some schools lump a Master’s degree and PhD into one continuous program, which may save time in the long run. Teaching looks like it would be fun, you see that some professors are only on campus two days a week, and you have heard that professors get paid well. What could possibly be the down side? Unlike other accounting programs, getting a PhD means significant sacrifice and delay while earning your degree. A PhD accounting program takes, on average, 4-7 years to complete. You will have to complete 2-3 years of coursework. Each seminar in your coursework explores a different area of accounting and challenges you to think about it more deeply and examine it from all angles. After completing coursework, students must produce independent projects and a thesis. While the coursework can be easily mapped out on a timeline, the dissertation is what draws out most students' pursuit of a PhD. Finishing a dissertation in 2-3 years is possible with hard work and dedication. The sacrifice of a PhD in Accounting comes in with your reduced work abilities. Due to the intense nature of a PhD program in Accounting, most students are unable to work more than part-time; many do not work at all. Many just take on research assistantships or teaching......

Words: 381 - Pages: 2

Phd Hbo

...PhD Program in Organizational Behavior and Human Resources Management University of Pittsburgh's Katz Graduate School Organizational Behavior PhD Program Video The OBHR doctoral program focuses on preparing students to impact the study of people, process and outcomes within the fields of organizational behavior and human resources management. Through research, collaboration and dissemination of knowledge, students understand how to impact organizational effectiveness in a variety of different environments, industries and across multiple levels of analyses. Our expectation is that students within the OBHR major will craft a program of research that is built upon rigorous theory as well as strong methodological skills that are both necessary for effective scholarship. We encourage collaboration with OBHR faculty that has a proven track record of publishing within a variety of top outlets (Academy of Management Journal, Academy of Management Review, Journal of Organizational Behavior, Journal of Personality and Social Psychology, Journal of Labor Research, Harvard Business Review; Human Resource Management; Industrial and Labor Relations Review; Sloan Management Review). Organizational Behavior/Human Resources Management PhD Program Curriculum Behavior Systems and Management Thought The objective of this course is to explore the evolution and development of management theory with particular emphasis on the design of behavioral systems in organizations. It is a core......

Words: 1422 - Pages: 6

Phd Student

...Python 入门教程 Release: 3.2.2 docspy3zh.readthedocs.org 2013 年 10 月 28 日 目录 1 目录 第一章 开胃菜 第二章 使用 Python 解释器 2.1 调用 Python 解释器 . 2.1.1 2.1.2 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 参数传递 . . . 交互模式 . . . 错误处理 . . . 可 执 行 的 Python 脚本 . 源程序编码 . . 定制模块 . . . 10 11 12 12 13 13 16 21 22 24 26 26 26 27 5.2 5.3 第四章 深入流程控制 4.1 4.2 4.3 if 语句 . . . . . . . . . for 语句 . . . . . . . . range() 函式 . . . . . . 5.4 5.5 5.6 5.7 5.1.3 5.1.4 4.8 4 7 7 8 9 10 10 4.5 4.6 4.7 4.4 break 和 continue 语 句, 以及循环中的 else 子句 . . . . . . . . . . pass 语句 . . . . . . . 定义函式 . . . . . . . 深入函式定义 . . . . . 4.7.1 4.7.2 4.7.3 4.7.4 4.7.5 4.7.6 默认参数 . . . 关键字参数 . . 任意参数表 . . 释放参数列表 . Lambda 形式 . 文档字符串 . . 29 30 30 33 33 34 36 37 38 38 39 40 40 42 43 43 46 46 48 49 50 52 解释器及其环境 . . . . 交互式启动文件 11 插曲: 代码风格 . . . . 第三章 非正式介绍 Python 3.1 把 Python 当 计 算 器 使用 . . . . . . . . . . 3.1.1 3.1.2 3.1.3 3.1.4 3.2 数值 . . . . . . 字符串 . . . . . 关于 Unicode . 列表 . . . . . . 第五章 数据结构 5.1 深入列表 . . . . . . . 5.1.1 5.1.2 把列表当成堆 栈用 . . . . . . 把列表当队列 使用 . . . . . . 列表推导式 . . 嵌套列表推导式 45 编程第一步 . . . . . . del 语句 . . . . . . . . 元组和序列 . . . . . . 集合 (Set) . . . . . . . 字典 . . . . . . . . . . 遍历技巧 . . . . . . . 深入条件控制 . . . . . 目录 5.8 序列和其它类型的比较 53 54 55 第九章 类 9.1 56 57 57 59 59 61 64 65 65 66 66 70 71 74 9.6 9.7 9.8 9.9 9.4 9.5 第七章 输入和输出 7.1 美化输出格式 . . . . . 7.1.1 7.2 旧式字符串格 式化 . . . . . . 读和写文件 . . . . . . 7.2.1 7.2.2 pickle 模块 . 9.3 9.3.1 9.3.2 9.3.3 9.3.4 9.2 Python 的作用域和命 名空间 . . . . . . . . . 9.2.1......

Words: 14645 - Pages: 59

Phd Research Proposal

...Draft Proposal for PhD Research (Working) Title An analysis of accessibility support demands in electronic learning systems in the context of Higher Education Information Services. Your reasons and purposes for undertaking this project This programme of study continues personal research and professional practice in the field of Information Science, particularly within the area of end-user systems accessibility. Within Higher Education, there is evidence of constant innovation and changing approaches to provision of online services; however, the wide ranging and long term issue of user accessibility has clearly become a secondary consideration. My PhD research should underpin improved provision of accessible systems for adult learners who are disabled (as defined by the Disability Discrimination Act and amendments). Your research project Most recently, the VLE (Virtual Learning Environment) has become an important feature of electronic service delivery within the HE Information Services sector, demanding close attention to issues of functionality, sustainability and usability. Whilst some research has begun to examine the functionality of e-learning systems, little attention has been paid to usability issues, in particular to the accessibility of complex Web based interfaces for disabled users. Standards for achieving accessibility via technical specifications and interface design have been established for the conventional Web, however, it......

Words: 1245 - Pages: 5

The Pendulum of Phd Student Role Identity

...The Pendulum of PhD Student Role Identity David M. Penn Walden University April 12, 2015 The Pendulum of PhD Student Role Identity Bansel (2011) noted that as citizens traverse through life, each individual develops a framework of his or her own role identity and how the interpretation of identity interacts within the interpersonal, societal, and academic landscape (pp. 544). This development of role identity owes its genesis to the social-psychological disciplines as emergent and ephemeral rather than a static concept (p. 550). Jazvac-Martek (2009) asserted that the defining of academic identities is integral to the pursuit of all aspects of life but especially salient when focused on the PhD student, an area that lacks significant research and data (pp. 253-554). Barnacle and Mewburn (2010) contend that what the PhD track commitment requires, as a lifestyle, is an evolution in how we as students see ourselves and how we see our emerging roles in society (pp. 433-444). Jazvac-Martek (2009) compares the doctoral student’s journey is a transformative “rite-of-passage” for those who seek to embed academic inquiry into every aspect of his or her life and utilize the knowledge gleaned to further the common good of society as scholar-practitioners (pp. 253-262). According to Jazvac-Martek (2009), she reported that there needs to be perspicuous and prescribed support structures in doctoral education so that the doctoral students may come to understand his or her identity......

Words: 1083 - Pages: 5

Phd Thesis

...Engineering: Information Technology and Business Process Redesign. Sloan Management Review, Vol.31, No.4, pp.11-27 Davenport, T. and Stoddard, D. (1994): Reengineering: Business Change of Mythic Proportions? MIS Quarterly, Vol.18, Issue 2, pp.121-127 David, F. (1993): Strategic Management. 4th ed., Macmillan Publishing Co., New York Davies, P. (1990): Perspectives: Benchmarking. Total Quality Management, December 1990, pp.309310 Day, G. (1990): Market Driven Strategy: Processes for Creation Value. The Free Press, New York Day, G. and Montgomery, D. (1983): Diagnosing the Experience Curve. Journal of Marketing, Vol.47, Issue 2, pp.44-58 De Boer, L. (1998): Operations Research in Support of Purchasing: Design of a Toolbox for Supplier Selection. PhD thesis, University of Twente, Enschede, The Netherlands Dean, B. and Cowen, S. (1979a): Zero-Base Budgeting in the Private Sector. Business Horizons, Vol.22, Issue 4, pp.73-83 Dean, B. and Cowen, S. (1979b): The Use of Zero-Base Budgeting in Industry: Some Observations. Interfaces, Vol.9, Issue 4, pp.55-60 Dean, J. and Bowen, D. (1994): Management Theory and Total Quality: Improving Research and Practice Through Theory Development. Academy of Management Review, July 1994, Vol.19, Issue 3, pp.392-418 Debruine, M. and Sopariwala, P. (1994): The Use of Practical Capacity for Better Management Decisions. Journal of Cost Management, Vol.8, No.1, pp.25-31 494 Degraeve, Z. and Roodhooft, F. (2001): A Smarter Way to Buy. Harvard Business......

Words: 197356 - Pages: 790

Phd Candidate

...business or sector • Occupation or position held • Main activities and responsibilities • Period • Name and Address of employer • Type of business or sector • Occupation or position held EDUCATION • Period • Name and type of organization providing education • Title of qualification awarded • Name and type of organization providing education • Title of qualification awarded • Period • Name and type of organization providing education October 2006 - now Headquarter Office Telecommunication Network Support Engineer Operation & Maintenance and Integration September 2005 - 2006 SHMT “Gani Qafderbasha” Secondary School Profesor of Telecommunication November 2015-present Polytechnic University of Osijek -Croatia PhD Candidate University Polytechnic of Tirana Graduated- Engineer of Electronic –Telecommunication September 1996 - May 1999 Gymnasium Emin Duraku, 22000 Dragash TRAININGS • Period • Title of Training • Name and type of organization providing training • Principal subjects/occupational skills covered 29.08 – 31.08.2007 AXE Survey • Period • Name and type of organization providing training • Principal subjects/occupational skills covered 23.10-26.10.2007 • Period • Title of Training • Name and type of organization providing training • Principal subjects/occupational skills covered 17.12 – 20.12.2007 APG40 Operation &Maintenance • Period • Title of Training Ericsson Nikola Tesla- Croatia Survey......

Words: 530 - Pages: 3

Phd Md

...INTERNATIONAL JOURNAL OF GERIATRIC PSYCHIATRY, VOL. 12: 907±912 (1997) PSYCHIATRIC DISORDERS IN ELDERLY FROM THE INDIAN SUB-CONTINENT LIVING IN BRADFORD KUMUD BHATNAGAR1à AND JUDITH FRANK2 1 Consultant Psychiatrist for Elderly, Bradford Community Health NHS Trust, UK 2 Senior Experimental Ocer, University of Bradford and Bradford Community Health NHS Trust, UK SUMMARY In our community study of the prevalence of psychiatric disorders among elderly South Asian immigrants from the Indian sub-continent (India, Pakistan and Bangladesh) living in Bradford (UK), we found depression in 20%, dementia in 4% and anxiety neurosis in 4%. Subjects were interviewed at their place of residence by a consultant psychiatrist familiar with their culture and language. The Hindi translation of the community version of the Geriatric Mental State schedule (GMS-A) was also administered. Psychiatrist's ICD-9 diagnosis was compared with GMS±AGECAT computerized diagnosis. We found low-level agreement in dementia cases (kappa 0.33) whereas the agreement in subjects with depression was high (kappa 0.81). In many subjects GMS-A made a diagnosis of dementia not diagnosed as cases by the psychiatrist, who had the bene®t of additional history information from carers in this population from a di€erent culture and educational background. These ®ndings are discussed along with suggestions and present limitations of GMS-A in the diagnosis of dementia in cross-cultural research.......

Words: 4012 - Pages: 17

Phd Student at University of Marylan

...LINGYAO LI 9308 Cherry Hill Road, APT410, College Park, MD 20740 Phone: 202-355-5281│Email: lilingyao@hotmail.com EDUCATION Department of Civil Engineering, University of Maryland (UMD) PhD, Project Management│Current GPA 3.67/4.00 College Park, MD Expected May, 2019 College of Ship Engineering, Harbin Engineering University (HEU) Harbin, China M.S., Naval Architecture & Marine Engineering│GPA 3.75/4.00 Sept.2012 ~ Jun.2014  Awards: China National Scholarship; Merit Student in Heilongjiang Province (Top 5/180). College of Ship Engineering, Harbin Engineering University (HEU) Harbin, China B.S., Naval Architecture & Marine Engineering│GPA 3.65/4.00 Sept.2008 ~ Jun.2012 Minor, Business Administration│GPA 3.53/4.00 Sept.2010 ~ Jan.2012 nd  Awards: Graduation with Honors, Merit Student, 2 Class Scholarship and etc. (7times). PROFESSIONAL EXPERIENCE PROJECT EXPERIENCE Scheduling Modeling & Coordination Mechanism Based on MAS for Marine Equipment Project Researcher│China Natural Science Foundation Project Jun.2013 ~ Jun.2014  Built scheduling model and coordination mechanism based on Multi-agent System (MAS) theory.  Developed a collaborative scheduling system using Oracle database and MyEclipse.  Designed Improved Genetic Algorithm (IGA) for multi-objective scheduling under resource conflicts. Information Management Technology of Jack-up Drilling Platform Construction Analyst│China National 12th Five-year Plan Major Scientific......

Words: 711 - Pages: 3

Phd Student

...6 In my opinion Hope was not justified in deciding that the costs were for tooling modifications. There was not sufficient evidence to come to this conclusion, just some complicated explanations from USSC and inaccurate purchase orders and invoices. The evidence was not relevant to the audit objective. The specific products with modifications should have been traced back to their purchase orders. Instead the auditors just took the explanation of these orders from management. Finally the reliability of the evidence was not high, USSC had a lot to lose if it was concluded that they were indeed general production and the General Manger for Lacey had changed his position numerous times. The only reliable evidence was that of the independent law firm that concluded the purchase orders and invoices were not for tooling modifications. 5 The evidence that hope collected that supports USSC's claim that the charges in question were in fact for tooling modifications was the General Manager of Lacey Corporation (A division of Barden Corporation) goes back on his previous statement and confirms that the purchase orders and invoices were in fact for tooling modifications. USSC explained their position and said that they had instructed Lacey to make certain tooling changes that would result in improved efficiency in production of USSC products. When the audit team asked to take a tour of the Lacey plant to examine the actual production process the Lacey General Manger informed the audit...

Words: 1371 - Pages: 6

Phd Dissertation Proposal

...This item was submitted to Loughborough’s Institutional Repository (http://dspace.lboro.ac.uk/) by the author and is made available under the following Creative Commons Licence conditions. For the full text of this licence, please go to: http://creativecommons.org/licenses/by-nc-nd/2.5/ COMPUTER ASSISTED TESTING OF SPOKEN ENGLISH: A STUDY TO EVALUATE THE SFLEP COLLEGE ENGLISH ORAL TEST IN CHINA Xin Yu and John Lowe Computer Assisted Testing of Spoken English: A Study to Evaluate the SFLEP College English Oral Test in China Xin Yu and John Lowe University of Bath Introduction ‘If you want to encourage oral ability, then test oral ability’ (Hughes, 1989:44) Since its opening up to the outside world in the 1980s and the introduction of economic reforms that have involved engagement with the global economy and wider community, the Chinese government has become determined to promote the teaching and learning of English as a foreign language among its citizens. In particular, it has mandated the study of English for all college and university students and has made the passing of the College English Test (CET) at Band 4 level a requirement for obtaining a degree. With some ten million candidates annually (and rising) CET Band 4 has become the world’s largest language test administered nationwide (Jin and Yang, 2006). In a deliberate attempt to harness the backwash effect of examinations on teaching and learning, the Ministry of Education has insisted that all......

Words: 6133 - Pages: 25