Premier Indiano Cuisine Lounge Marketing Proposal

In: Business and Management

Submitted By aditya027
Words 3058
Pages 13
PREMIER INDIANO CUISINE LOUNGE EXECUTIVE SUMMARY: Today’s customers, especially business people and tourists crave for a high-end relaxing experience but in an affordable manner where they believe every dollar spent is worth it. Also, they wish for more food options without having to sacrifice one particular cuisine for another. This specially is true for people who go to restaurants in groups. Fusion Cuisine is a fast growing trend.Also, people crave for authentic food, whatever the cuisine may be. US is a land of immigrants. With different people come different cuisine. And it is difficult for people to have any authentic cuisine if they aren’t certified chefs to validate such food. Customers appreciate the fact that the food they are served is as good as it can get and is made by a certified chef. A restaurant ready to exploit this diverse demand of customers’ .i.e.: different authentic cuisines at one place will have unique product differentiator and a unique market stand as well. Manhattan is increasingly becoming a tourist destination. Especially a restaurant at Financial District will increasingly see an influx of customers. With 9/11 memorial and other significant places such as South Street Seaport Historic District, the New York City Police Museum, and Museum of American Finance, made Manhattan see some of the highest number of tourists in last few years. Also given the fact that Financial District is a financial hub, with multiple multi-national offices, we see our business to reach a break-even point in 5 yrs. And, we have been very conservative with our business model, considering every aspect of our business model and revenue on National Average statistics. Finally, the creation of a unique and innovative fine dining atmosphere will differentiate us from the competition. The restaurant will stand out from the other restaurants in the area…...

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