Product Red Case Analysis

In: Business and Management

Submitted By myth1611
Words 1829
Pages 8
Band Management Case 1
A case Analysis of (Product) Red (A)

Submitted By:
Amit Pathak
Navin Koirala

February 18, 2015

Synopsis
(Product) Red (A) is an innovative business model which integrates business and charity together. (Product) Red (A) is an original approach of raising fund for AIDS patient in Africa by Licensing the brand to the business giant of the world and the fund directly going to Global fund of United Nation. This innovative approach has been very successful in collecting funds raising it form $5million to $50 million contribution by the private/corporate sectors.

Case Facts
Product (Red) is the best instance which can be taken as one of the best marketing campaign with the assist of many huge and reputed firms. The sole purpose of this campaign is to raise funds for HIV/AIDS victims in Africa through “The Global Fund” which is a nonprofit organization with the corporation of reputed business organization like GAP, Armani, Apple, Converse, American Express, Motorola etc. The main concept of this whole campaign is to raise fund with the purchase of Product (RED) and certain part from the purchased amount is funded in the Global Fund to help in the prevention and treatment of HIV/AIDS patient in Africa by bearing the cost of Antiretroviral Drug (ARV), a treatable drug to extend the patient’s lives. Above all this article carries out the various facts and details about Product (RED) and its stages of the development and its business models which are pointed below: * It enlightens in how this campaign generate money to raise fund to the Global Fund. * The articles focuses on the benefits provided to HIV/AIDS patients in Africa with the partnership with various organizations. * It focuses on the business models and decision by choosing the organization for the growth of the brand. * It highlights on the partnership building and create…...

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