Qrt2 Task 1

In: Business and Management

Submitted By lmcgui1
Words 1072
Pages 5
Well Read Books Website Proposal

Well Read Books is a small family owned and operated new and used bookstore. Established in 1995, Well Read is located in a small close-knit community. It has a small loyal customer base that appreciates older books no longer in print along with the more contemporary books. With a huge variety of genres, Well Read caters to all readers young and old alike.

Well Read realizes an online storefront is an excellent opportunity to grow the business, increase the customer base, and to expand its ability to meet the customers need for accessibility to excellent reading material. By expanding online, there are larger competitors to consider, however, by keeping the inventory to used books, and older out of print material, Well Read is certain to have success in the online market.

Well Read recognizes the larger online sellers, such as Amazon and Barnes & Noble have more access to publishing companies. These Big Name stores are not the true competition. Three similar stores offer similar shopping experiences as Well Read. Lots O’Books, Read It Again, and Read More are all small community based brick and mortar stores that have an online sales outlet. All three sellers have similar stock and customer base size.

Lots O’Books has been in business 10 years with an online store for 2 years. They specialize in Historical Romance and children’s books. Their pricing structure is 75% of publisher price with a flat shipping fee that increases incrementally based on total purchased. Their customer satisfaction rating is 89% for ease of site use, and quality of merchandise. The 11% dissatisfaction rating is due to a lack of genre variety.

Read It Again has been in business for 8 years with an online store for 3 years. They specialize in nonfiction history, science fiction, and children’s books. Their pricing structure is 88%…...

Similar Documents

Qrt2 Task 1

...QRT Task 1 Company name: Christian Heating and Cooling (CHC) A1. Viability of product or service Customers need a business with the knowledge and expertise to install and service air conditioning systems. The company will work on all systems to include commercial and residential customers. Our expertise will lie in refrigeration (medium and low temp), air conditioning, and heating. We are launching this website for several reasons. This will allow us to more effectively communicate with our current and potential customers. It will also allow us to more effectively compete with our competitors, while allowing us to gather information through surveys, questionnaires, and emails. Lastly, we can offer our customers another means of payment for services, making us that much more accessible to our customers. A2. Current Online Competitor Summers Plumbing, Heating and Cooling (http://summersphc.com/) Slogan: “The difference is our service.” Online presence Online tool for scheduling appointments Simple Website Informational Easy to navigate Same theme used throughout Impersonal No slogan Promotions buried and links hard to find Social media links below the fold Broad Ripple Service Experts (Formerly Broad Ripple Heating) (http://www.serviceexperts.com/Locations/IN/Broad_Ripple_Service_Experts_Indianapolis_IN_46220.aspx) Name Change Online scheduling tool More complicated website Not cluttered Promotion “on the fold” and on a......

Words: 7199 - Pages: 29

Qrt2 Task 1 Roadmap

...E-Business Roadmap Attend the Getting started Webinar Part A Develop an online business expansion Proposal 1. Viability of product or service a. What is the business’s case? b. Why does it make sense to go online and be successful? c. Pro’s and Challenges of going online 2. Current Online Competitor Assessment a. What are the ramifications of not having that component? b. What’s going on in the market place? i. Trends ii. Concepts c. Analyze top THREE competitor’s website. (Who does a little or close to what your business does.) i. Talk about same objective for each competitor. Examples are 1. Social Media 2. Ecommerce a. Ability to pay online 3. CRM 4. International Consideration 3. Online Marketing Suggestions & Strategies a. Talk about your market i. Who is your customer base & demographics and why ii. Why are you going after them b. Identify competitive advantages, Target Audience, and online branding for client: Use the Marketing Management Book i. How can you set yourself from the competitors ii. How can you improve the customer experience c. Talk about Strategies you can use: Pick a couple and then do the follow for all. i. Talk about strategy it self 1. Talk about how the strategy benefits the Company 2. Talk about how the Strategy benefits the Customer 4. Search Engine Considerations & Optimization......

Words: 701 - Pages: 3

Qrt2 Task One

...QRT2 Task 1 A1: Viability of Product or Services The demand for implant treatment has increased as patients have become better educated, and insurance companies have begun to recognize the treatment as a long term cost effective way to replace missing teeth, and to improve overall gum health. As part of their cost saving structure, most dental insurance companies have begun offering coverage for portions of implant related surgery. “According to new dental reports by iData Research (www.idataresearch.net), the leading global authority in medical device, dental and pharmaceutical market research, the U.S. market for dental implants is expected to regain double-digit growth by 2013, and will help drive the dental prosthetic market to reach over 82 million prosthetic placements by 2016.” (idata research.net, 2012) “Dental implants have earned the reputation of being the best aesthetic option for single-tooth replacement," said Dr. Kamran Zamanian, CEO of iData. "By 2016, over 20% of general practitioners are expected to place dental implants and their adoption of computer-guided-surgery will further the growth of this market." (idata research.net, 2012) In the past the treatment options were limited to extractions with no replacement teeth, dentures, or fixed bridges. All of these options were stop gap measures to maintain oral stability. The cost of progressively treating the loss of a tooth in one or more areas often involved multiple procedures and time, which made it......

Words: 11611 - Pages: 47

Qrt2 Task 1

...QRT2 Task 1 Western Governor's University E-Business June 24, 2012 QRT2 Task 1 A1. Viability of Product or Service: The service I wish to develop is an online resource that promotes and offers support to breastfeeding mothers; before, during and after her breastfeeding experience. This service will be directed to the targeted market of breastfeeding mothers, their supporters, and will raise awareness of the benefits of breastfeeding with an end goal of increasing the need for breastfeeding support services while creating return customers. Resources available on-line would be the capability to ask International Board Certified Lactation Consultants ( IBCLC) questions through an on-line blog format, as well as breast care best practices. Products will be available such as breast pumps and supplies with the capability of pre-ordering supplies to be delivered to the new mother during her hospital stay. The need to expand comes from a lack of web presence currently within Self Regional Healthcare, there is a “store-front” within the Women’s Center with very little traffic and customer feedback suggests that an on-line site would be beneficial. A2. Current Online Competitors: My online review of competitors revealed companies that were either segmented to target only products such as big Chains like Wal-Mart and Amazon.com who promise the convenience of a fast home delivery and for the most part easy returns. These would be direct competition if the sole focus of my...

Words: 3147 - Pages: 13

Qrt2 -Task 1

...the products being advertised. Also, Home Dress’n X may learn from the competitors’ weaknesses and threats to avoid such failings. For instance, YouTube, one of the fastest sites on the internet, has a time load of 1.186 seconds; i.e., 68% of sites are slower than YouTube’s. The graphics are believed to be the source of the websites slowing down. Home Dress’n X is projected to hire new IT personnel to tackle this existing slow speed dilemma, which also exists at mega ecommerce sites like Macy’s and JCPenney. Home Dress’n X’s goal is to have a similar load time as YouTube in order to execute more transactions and strengthen its online presence. Online marketing strategies that Home Dress’n X could use to direct its target audience are: 1) Banner ads, 2) Online newsletters, and 3) Email blasts. Banner ads: This type of online advertising involves setting a commercial into a webpage. The banner ads are to be used by Home Dress’n X to drive traffic to its website. Its banner ads will appear on all sorts of web pages. Once a customer clicks on one of the ads, the customer’s internet browser will take him or her immediately to Home Dress’n X’s website. Both banner ads and traditional advertisements inform customers about the merchandise and motivate them to choose the merchandise in question. The only difference that exists between them is that banner ads are considered to be instantaneous and may specifically target the viewer’s interests because it can be determined what......

Words: 3106 - Pages: 13

Qrt2 Task 1

...4 March, 2013 Renado Prince Student ID: 00239705 MBA, Management & Strategy/E-Business rprinc2@my.wdu.edu QRT2 Mentor: Tony Risner Marketing Plan Renado Prince QRT2 Task 1 Western Governors University A1. Viability of Product or Service XXX Trucking has existed since 1973. It’s most productive year was 1998. This was largely due to its strong reputation as a reliable hauler plus its being a minority business. XXX is a minority owned business which has in the past enabled it to win a bid for a multi-million dollar project which boosted its return on investment far above expected. Since that time (1998), XXX Trucking’s business has declined annually, while its competitors have maintained some level of success. XXX Trucking has very little online presence, while a few of its competitors share more online exposure. XXX Trucking advertises by word of mouth and the Yellow Pages. XXX Trucking has not has not invested any funds towards promoting the company in 15 years. Placing XXX Trucking on the internet is the next logical step in the advancement of the business. Online in the form of a company webpage is the cheapest and most accessible form of promotion for the company. The ability to be found on the World Wide Web by potential customers such as construction businesses, land developers and excavators can only bolster XXX Trucking’s ROI. The service offered by XXX Trucking is localized......

Words: 3811 - Pages: 16

Qrt2 Task 1

...enthusiasts, and realtor sites. Email marketing benefits the company by providing valuable feedback, measurable data, affordable communication with prospective clients, and increasing customer loyalty by developing and deepening relationships. Email marketing benefits the customer since it provides personalized information, frequent communication, a platform for easily sharing offers with other customers, a means for customers to directly influence services and products based on their input. The second strategy selected for CHCH is search engine optimization (SEO), which is “the process of affecting the visibility of a website in a search engine’s ‘natural’ or unpaid (‘organic’) search results” (“Search engine optimization,” 2014, para. 1). Since usually the earlier and more often a site appears on the results page the more often web users will visit the site, using SEO to direct traffic towards a company site is an effective tool to increase brand awareness and potentially increase its customer base. There are two types of SEO strategies, White Hat and Black Hat. Black Hat tactics are aggressive and focus only on search engines, not the human element and usually don’t obey search engine rules. For this reason, it is implicitly advised that CHCH engage in only White Hat tactics; avoiding Black Hat and even Gray Hat SEO tactics altogether, in order to maintain is credibility and reputation. White Hat SEO uses techniques that focus on the human audience and completely......

Words: 5117 - Pages: 21

Qrt2 Task 1

...E-Business (QRT2) Task 1: Proposal for Online Business Expansion Ciara A. Carter-Rhodes Western Governor’s University 1. Viability of product Children of God’s Daycare originally began in the home of the owner Claudette Douglas over a decade ago. Mrs. Douglas founded the idea to expand her dream of taking care of the needs of the community by establishing a day care center versus home child care. This personal aspiration became a reality when Class A licensing permits were established, a site chosen, and Children of God daycare was open for business in June 2011(http://www.dss.state.la.us.) This company thrives on the notion that the early stages in a child’s life are very important to their growth and development. Choosing a good child day care center is vital as more parents in today’s world have employment demands and require suitable day care centers for their children. Children of God’s daycare is providing learning programs and playtime for your child, along with a safe and healthy environment.  At present, this business does not have an online presence nor strategy to strategically place them at a better advantage within the day care community. All inquiries from parents in the community are based upon location of daycare site, word of mouth, and flyer handouts within the community. Despite not having an online presence, this company would like to strengthen and grow their......

Words: 3379 - Pages: 14

Qrt2 Task 3

...E-Business (QRT2) Task 3 Proposal for Online Business Expansion Part III Website Design and Cost Estimates David Woodruff MBA-07/01/14 ID# 000401226 Cell: 801-709-4382 Time zone: Mountain dwoodr5@wgu.edu The Canard House is a small 12 room, family owned bed and breakfast planned to operate in conjunction with This is the Place Heritage Park (TITP) in Salt Lake City, UT. The inn is a reconstruction of a historic mansion and embodies the traditional charm and hospitality of a bygone era. The company operates as an independent partner with TITP and benefits from tourism, weddings and other special events held at the park. While there are several bed & breakfasts and boutique inns within Salt Lake City, none can boast a finer location than the Canard House. The inn provides a unique historical setting in a prime location within close proximity to events, dining and transportation. It has unobstructed views of both the Salt Lake Valley and Wasatch mountain range, and is situated in a 450 acre preserve surrounded by picturesque and historic structures. Currently, all advertising has been done by the in-house marketing department. The department is overwhelmed by having to create campaigns for five separate entities within the umbrella of the “This is the Place Heritage Foundation”. Consequently effective online marketing and sales for the Canard House have been sluggish at best. To help bolster growth and sales,......

Words: 1045 - Pages: 5

Qrt2 Task 2

...Running head: E-Business (QRT2) Task 2 1 E-Business (QRT2) Task 2 Proposal for Online Business Expansion Part 2 E-BUSINESS (QRT2) TASK 2 E-Business (QRT2) Task 2 Proposal for Online Business Expansion Part 2 Gaia’s Organic Dog Treats is a small but rapidly growing business located in Atlanta, Georgia, which derives the majority of its income from the production and direct-to-consumer sale of organic, grain-free, gluten-free dog treats. Its two best-selling products are 100% organic meat jerky (no additives or other ingredients besides meat) and organic dog biscuits made of unique, non-grain ingredients and offered in distinctive shapes such as miniature cupcakes, pizzas, etc. At present the company does not have an online strategy; it has only a single extremely basic web page referring customers to an email address. All sales are local and distribution is through breeder’s clubs, dog shows, farmer’s markets, and two small boutiquestyle retail stores catering to very high-wealth individuals. Although growth in the local market remains strong, the company is aware of the potential for eventual saturation. More importantly, it is clear based on the success of their existing product line that there is a tremendous opportunity to grow their sales by expanding beyond the Atlanta metropolitan region. As the owner of a premium, very high quality and high margin brand, having limited capital due to its relatively small size (roughly $500K in annual sales), the company does......

Words: 5738 - Pages: 23

Wgu Qrt2 E - Business Complete Course Tasks

...WGU QRT2 E - Business Complete Course Tasks IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://www.hwnerd.com/WGU-QRT2-E-Business-Complete-Course-All-Tasks-1825.htm?categoryId=-1 If You Face Any Problem E- Mail Us At Contact.Hwnerd@Gmail.Com QRT2 TASK 1 A1. This type of business is a niche. Unless you are out looking for this type of product, it may not be easy to find unique little shops. Sometimes, the avid potter or crafter will have to drive miles to find little businesses to shop at. The location of Pleasant Garden Pottery is in Pleasant Garden, North Carolina. It is well off the beaten path of the busy interstate and nowhere near located other shops and strip malls. This quaint little shop would benefit from a more prominent online presence. By developing a full online website and advertise on social media websites, can produce traffic not only in the North Carolina area, 2. Assessments of Online competitors By scoping out the online competition, it allows you to evaluate its effectiveness to promote their business online. In order to attract an online clientele, the website will need to be easy to navigate but also have that “WOW” factor when the page is opened. First impressions are always so important in real life, and the same applies to websites. 3. Online Marketing Suggestions and Strategies: Since this business is a brick and mortar business, utilizing the internet to market the store will not only......

Words: 1094 - Pages: 5

Qrt2 Task 1

...The business I have decided to use in this study is a family members Jumping Balloon business. I decided on this business because at this time he does not have an online presence. His main source of marketing is word of mouth and other traditional methods of advertising. The main method of advertising, other than word of mouth is the use of flyers on car windshields and door to door cold calls. Viability I believe that with the right online presence, the business could increase return customers, expand its current core business market, and also reach new customers. The business could also expand into other areas of the party rental business to include the sale of decorations, the sale of invitations, ice, table and chair rentals and possibly catering. These changes to the business’s way of marketing could take it from a seasonal business to a year round business, increasing revenue without a substantial outlay of capital for marketing. The market demand for this service is seasonal, but strong. With the right online presence and marketing strategy this business has the potential to do very well. By implementing an inexpensive, but well designed and thought out web site there every reason to believe that this company will have the potential to increase revenue and expand services. This type of business is not viable for global sales, but because of the proximity to the Mexican border international sales is a strong possibility. A web site provides 24 hour......

Words: 1463 - Pages: 6

Wgu Qrt2 E - Business Complete Course Tasks

...WGU QRT2 E - Business Complete Course Tasks IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://www.hwnerd.com/WGU-QRT2-E-Business-Complete-Course-All-Tasks-1825.htm?categoryId=-1 If You Face Any Problem E- Mail Us At Contact.Hwnerd@Gmail.Com QRT2 TASK 1 A1. This type of business is a niche. Unless you are out looking for this type of product, it may not be easy to find unique little shops. Sometimes, the avid potter or crafter will have to drive miles to find little businesses to shop at. The location of Pleasant Garden Pottery is in Pleasant Garden, North Carolina. It is well off the beaten path of the busy interstate and nowhere near located other shops and strip malls. This quaint little shop would benefit from a more prominent online presence. By developing a full online website and advertise on social media websites, can produce traffic not only in the North Carolina area, 2. Assessments of Online competitors By scoping out the online competition, it allows you to evaluate its effectiveness to promote their business online. In order to attract an online clientele, the website will need to be easy to navigate but also have that “WOW” factor when the page is opened. First impressions are always so important in real life, and the same applies to websites. 3. Online Marketing Suggestions and Strategies: Since this business is a brick and mortar business, utilizing the internet to market the store will not only......

Words: 1094 - Pages: 5

Wgu Qrt2 E - Business Entire Course Tasks

...WGU QRT2 E - Business Entire Course Tasks http://www.homeworkminutes.com/question/view/53716/WGU-QRT2-E-Business-Entire-Course QRT2 TASK 1 A1. This type of business is a niche. Unless you are out looking for this type of product, it may not be easy to find unique little shops. Sometimes, the avid potter or crafter will have to drive miles to find little businesses to shop at. The location of Pleasant Garden Pottery is in Pleasant Garden, North Carolina. It is well off the beaten path of the busy interstate and nowhere near located other shops and strip malls. This quaint little shop would benefit from a more prominent online presence. By developing a full online website and advertise on social media websites, can produce traffic not only in the North Carolina area, 2. Assessments of Online competitors By scoping out the online competition, it allows you to evaluate its effectiveness to promote their business online. In order to attract an online clientele, the website will need to be easy to navigate but also have that “WOW” factor when the page is opened. First impressions are always so important in real life, and the same applies to websites. 3. Online Marketing Suggestions and Strategies: Since this business is a brick and mortar business, utilizing the internet to market the store will not only increase traffic to the business but will boost the company’s name recognition and the products it sells. 4. Social Media Integration: Pleasant......

Words: 1064 - Pages: 5

Qrt2 E-Business Task 1

...E- Business QRT Task 1 Craig Foreman April 18, 2014 Western Governors University A1. Viability of Product or Service A local business named K9 College is well known in the community for providing expert dog training. Customers can choose to participate in training that ranges from basic obedience to complicated areas such as training assistance animals for the handicapped. The most popular training option available to customers is agility training, a sport in which dogs are trained to compete on an obstacle course and points are awarded for time and accuracy. K9 College has always provided a limited product line. Dog toys, leashes, and grooming supplies are available for purchase in the training facility, but with the increasing popularity of agility training dog owners are asking to purchase the obstacles for practice at home in preparation for agility events. K9 College has started to stock a small inventory of obstacles that can be purchased at the training facility. Dog agility events are increasing in popularity nationwide and K9 College participates in events held in many different venues across the country. Because of their training background, K9 College is invited to present workshops during events to help beginners learn the basics of the sport and give experienced participants an opportunity to hone their skills. With this increasing exposure, K9 College is seeing a steady increase in the amount of traffic visiting their website and......

Words: 1680 - Pages: 7