Business and Management
Submitted By ifeyinwaokoli
IFEYINWA CHIGOZIE OKOLI
MKT 6334.501-DIGITAL SALES STRATEGY
1) How does Revenue Wire compare to its competitors in its two chosen arenas (affiliate network management and online shopping carts)?
Revenue wire Compares to its competitors in its two chosen arenas.
Affiliate network Management. After three years of rapid growth in a relatively young industry, the affiliate and payment processing company RevenueWire.com found itself operating in a very different environment. Sales growth in the company's affiliate network service had levelled off, and orders for Q1 2010 looked just like those for Q1 2009. New competitors, low entry barriers, and a plateau in the affiliate market meant few opportunities for growth across the industry. Despite those conditions, the company's owners had set aggressive revenue targets for 2010 to 2012. The general manager was responsible for growing RevenueWire’s network by helping affiliates increase sales and make more money. She was also charged with building merchant business: that meant signing on new merchants and convincing merchants to use RevenueWire as an end-to-end solution from finding affiliates to delivering an effective shopping cart and payment experience.
In order to increase revenue leach identified two approaches:
1) More of the same : continue to concentrate on the “pay per sale” model of the affiliate network provider. Growth in this area would mean signing on more affiliates and representing a broader range of products from more merchants.
2)Platform as a service: Market its proprietary SafeCart as a standalone product and end new investment in the affiliate’s network business. Each approach meant a different level of investment, effort and return. The general manager was responsible for growing RevenueWire’s network by helping affiliates increase sales and make more money.