Royal Bee

In: Business and Management

Submitted By wellyfaiq
Words 1494
Pages 6
STUDI KASUS :
Royal Bee Electric Fishing Reel
Studi kasus ini membahas tentang seseorang yang bernama Royal Barton yang mempunyai hobi berburu dan memancing sejak kecil. Hobi maupun kegemarannya ini dia peroleh dari ayahnya yang juga sangat gemar untuk berburu dan memancing.
Namun ketika sang ayah terkena serangan stroke, hobi memancing sang ayah harus berhenti. Hal ini dikarenakan stroke telah menyebabkan tangan ayahnya menjadi tidak berfungsi, sehingga sangat mustahil untuk dapat memegang alat pancing apalagi untuk memancing seperti biasanya.
Oleh karena itu, Royal Barton memiliki ide untuk membuat sebuah alat pancing yang bisa digunakan untuk orang-orang yang memiliki keterbatasan secara fisik, dimana alat pancing ini nantinya diproyeksikan tidak hanya dapat digunakan oleh sang ayah tetapi juga oleh orang-orang yang tidak beruntung yang memiliki keterbatasan fisik lainnya.
Setelah menghabiskan biaya yang tidak sedikit serta waktu bertahun-tahun untuk mewujudkan cita-citanya membuat alat pancing yang dapat digunakan oleh sang ayah dan orang-orang yang memiliki keterbatasan fisik, akhirnya Royal Barton menemukan sebuah alat yang dapat menjadikan alat pancing tradisional menjadi alat pancing elektrik. Alat temuannya ini berdimensi kecil sehingga dapat dibawa kemana-mana serta mempunyai berbagai aplikasi yang luar biasa.
Paragraf-paragraf di atas merupakan penggalan studi kasus yang akan kita bahas. Dan berikut ini adalah pertanyaan-pertanyaan yang muncul dari studi kasus yang sedang kita bahas, yaitu: 1. Masalah riset bisnis apa yang dihadapi oleh Royal Barton? Apa saja kebutuhan informasi darinya? Tunjukkan secara garis besar tujuan riset survey pada proyek riset Royal Bee System. 2. Survey mana yang seharusnya dipilih? Apakah interview secara personal, interview melalui telepon ataukah survey dengan menggunakan surat? 3. Sumber-sumber apa saja yang…...

Similar Documents

Burt Bee

...General comments on Burt’s Bee (BB) case Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. Burt's Bees originated in Maine as a candle making partnership between Roxanne Quimby and Burt Shavitz in 1984. As of 2007, they manufactured over 197 products for facial and body skin care, lip care, hair care, baby care, men's grooming, and outdoor remedies distributed in nearly 30,000 retail outlets including grocery stores and drug store chains across the United States, United Kingdom, Ireland, Canada, Hong Kong, and Taiwan from their headquarters in Durham, North Carolina. In late 2007, the Clorox Company acquired Burt's Bees for the reported sum of USD 925 mil. Not bad at all! It started out as a life style business to become a high potential venture, far exceeding original expectations and forecasts. The case is thought provoking as the business becomes highly successful, and raises new conflicts and decisions for Roxanne. It also poses the harvest issue, collisions with personal goals and values, and the like Performing SWOT and a bit of TOWS (formulating strategies) includes general environment (PESTL), Porter’s 5 Forces of Competition (P5F) and competitor’s analyses. Weak or “pass” answers merely describe obvious strengths, weaknesses and opportunities are... and do not contain assessments of these and/or of the......

Words: 1262 - Pages: 6

The Red Bee Sting Ronald

...The Red Bee Stings Ronald (Why Jollibee beats McDonald’s) “There is no sincerer love than the love of food.” This is what George Bernard Shaw quoted in the film Man and Superman. Yes, it is indeed an undeniable truth that we Filipinos really do love to eat. Maybe this has been the idea behind the fast food chains that pop up like mushrooms and spread like viruses in the Philippines. Restaurants, carinderias, food stalls and fast food chains: it is not hard to look for them in wherever place in the Philippines. We all know that when we say “fast food”, two major chains instantly come up to our minds: Jollibee and McDonald’s, and we know that ever since, they have been rivals even they say that they both have the same mission and that is to serve and make their Filipino customers happy through the food they prepare. Though they serve almost the same types of food, how come Jollibee beats Mcdonald’s? What do you think that red, happy bee has that the clown in yellow with a big smile has not? Before finding out the real reason that lies behind that, in order to come up with a systematic answer, let us first try to answer this question: “Why do people go to fast food chains?” Just like what I have mentioned a while ago, Filipinos has an extreme passion for food. It has already been a part of our culture to be lovers of food. But, not all can prepare food… right? I mean we all know how to eat but not all of us know how to cook. So, we ask......

Words: 742 - Pages: 3

Royal Ahold

...Headquartered in the Netherlands, Royal Ahold is one of the world’s largest international retail grocery and food service companies. At its peak in 2001, Ahold’s reported sales and profits were €66.6 billion and €1.1 billion and it operated 5,155 stores in 27 countries with nearly a quarter of a million employees. Ahold was started as a family firm in 1887 by the Heijn family. It was a family-controlled business, operating primarily in the Netherlands for over 100 years. The company went public in 1948. In 1989, Ahold underwent a major transition from a family-controlled to a management controlled firm. This transition resulted in a phenomenal period of success for the firm. It generated over a 1,000% return for its shareholders and had a market capitalization of €30.6 billion by November 2001. In February 2003, Ahold witnessed a reversal of fortunes and suffered a complete meltdown. The firm was in a complete disastrous state with nothing going in their favour: a failed strategy, an accounting scandal, the firing of professional management, and litigation filings from all parts of the world. Shareholders lost most of their returns generated since 1989. Ahold scandal gave Europe a reason to believe that corporate governance and accounting problems were not restricted U.S. only. Ahold became “Europe’s Enron” (The Economist, March 1, 2003). It caused Dutch and European policymakers to rethink their approach to corporate governance and accounting policy. The Royal Ahold......

Words: 2323 - Pages: 10

Royal Beatings

...Whether you’ve come from a home without much love, understanding or support, or maybe you have or are suffering from an illness, we have all had experiences at some point in our life that have profound affects in where we’ve come from and in shaping who we are. Take a look at Rose in ‘Royal Beatings’. Rose grows up poor in the back of a grocery/furniture repair store, experiences the loss of her own mother and is raised by her stepmother Flo and father. Before Flo assumed position of stepmother, she was witness to a beating of a man. Sadly, Flo goads Rose’s father to carry out punishments with beatings and threatens Rose with a ‘Royal Beating’ one day. Rose doesn’t know what a ‘royal beating’ is exactly and so conjures up in her mind what it could be. This is a life, whereby, I’m sure anybody would want to escape. Rose does so by withdrawing into a colorful and imaginative world within. In ‘The Yellow Wallpaper’, the author describes the yellow wallpaper as a revolting, smoldering unclean flamboyant pattern stripped in areas on the nursery walls of a temporary rented mansion while her permanent home is being renovated. The described walls alone tell the reader of how one may feel about their own life if this person is undergoing or being treated for temporary nervous depression. Her husband/physician assures her nothing is the matter and she simply just needs the “rest-cure” treatment. Like any person can change in how they feel from day to night, the yellow......

Words: 526 - Pages: 3

Royal Bodies

...Royal Bodies Hilary Mantel is an award-winning and bestselling British author. She is particularly famous for her historical novels. In her speech held at the London Review of Books lectures at the British Museum 2013, Hilary Mantel describes her stance towards the women of the British monarchy. The whole reflection on British female royalty started with a simple task; name a famous person and choose a book to give to them. Hilary Mantel chose Kate, the Duchess of Cambridge as her famous person, and the book she would give to her was Queen of Fashion; What Marie Antoinette Wore to the Revolution. Hilary Mantel quickly states, that in no means does she believe that we are heading towards a revolution. Rather her choice rests on the fact, that she sees Kate as a mere shop-window mannequin, completely and utterly defined by her outfits and nothing else. She describes how Kate has no personality of her own. It does seem rather odd, to judge a person you’ve never met before, based on the way tabloids describe their fashion choices, frankly Kate could have the most amazing personality in the world, but how do you expect it to shine through the glossy pages of a gossip magazine? Nevertheless, she does not identify Kate with Marie Antoinette, rather she identifies the late mother-in-law of Kate with Marie Antoinette, Diana the People’s Princess. Marie Antoinette and Diana are described as “gliding, smiling disasters”. Where Kate is described as the cookie-cutter image of how a......

Words: 1286 - Pages: 6

Vocabulary Bee

...North South Foundation-2014 Regional Contests Intermediate Vocabulary Bee (IVB) Practice Words Dear Contestants Out of the 25 Phase I questions, 10 will come from the 1000 practice words; All the 8 rounds of Phase II questions will come from the 1000 practice words A abase abide abject ablution aboriginal abrogate absolve abyss access accessible acclamation acclimate accredit acid rain acquit acrid actuary actuate acupuncture -medical practice concerned with ad hoc ad lib adamantine addle ad-lib adulterate advert affable aggregate aghast alchemy alcove alibi alkali allay allegro alliteration allure alluring allusion alms alter ego alternative altruism ambi ambivalence -- state of amorous amulet analogue anecdote annex anomalous anomaly antecedent antipathy apogee apologist -- someone who apostle appellation apportion apprehend apprehensive aquacade aquifer arbitrary arcade archipelago arduous aria armageddon arrears artifact ascribe assimilate asymmetric at bay atoll attune august aural autistic avatar averse avid avionics -- study of awe awl axiom B bamboozle banal barbiturate barrage bear bearing bedevil begrudge belabor beleaguer beneficent benignant bequeath berserk beseech beset bestow beta-carotene -source of betrothal bicameral bicker biennial biodegradable biogas bionics -- study of biosphere biotechnology blasphemous blather blight blizzard bluff blush bobbin bobble bogy bolster boondocks boorish botanicals bracing Brahmin brandish brash bravado......

Words: 1190 - Pages: 5

Royal Mail

... In the following table compares Royal Mail with Deutsche Post and Austria Post, in terms of revenues, earnings and profits. | Royal Mail | Deutsche Post | Austria Post | Revenues (£m) | 9,279 | 46,347 | 1,975 | Earnings before interest and taxation (£m) | 367 | 2,225 | 152 | Earnings (or profit) | 562 | 1,384 | 103 | Share Price (£m) | £5.64 | £20.48 | £30.01 | Market Capitalization (£m) | 5,640 | 24,758 | 2,028 | Earnings per share | £0.56 | £1.15 | £1.52 | P/E ratio | 10.0 | 17.9 | 19.7 | Return on Sales | 3.96% | 4.80% | 7.70% | % state of ownership | 30.00% | 21.00% | 52.80% | | | | | Financial performance The revenues of Royal Mail, at £9.3 billion, are significantly higher than Austrian (£2.0 billion). However, Deutsche Post’s revenues, at £46.3 billion are nearly five times greater than the revenues for Royal Mail. Profits measured by earnings before interest and taxation has increased for Royal Mail from £277 million in 2010/11 to £367 million in 2011/12. This is mainly due to revenue growth. Parcel revenue increased 13 per cent year on year, with letters revenue growing three per cent. Whilst this is strong year-on-year performance in profits for Royal Mail, profits as a percentage of revenues (referred to as “return on sales” in the table above) of 3.96% is a little lower than the 4.80% for Deutsche Post, but clearly much lower than the 7.70% for Austria Post. The lower return for Royal Mail can in part be attributed......

Words: 1391 - Pages: 6

Royal Dutch

... CASE 8 ROYAL DUTCH SHELL : FUELING THE WORLD INTRODUCTION Almost 200 years ago, a London historic dealer began importing sea shell from the Far East to supply a fashion for exotic décor. Marcus Samuel enterprise arranged the foundation for a thriving import and export business later run by his sons, Marcus Juniorand Sam. At this time oil was largely used in lighting and lubricants and the industry was based in Baku and Russia with it is large reserve of high quality oil and strategic natural harbour. The arrival of the internal combustion engine in 1886 to a demand for transport fuel. Building on their shipping expertise the Samuel brothers commissioned a fleet of steamers to carry oil in bulk. They revolutionised oil transport with the maiden voyage oftheir first tanker, Murex. In 1892 murex was the first ever tanker to transit the Suez Canal. The brother company was name the shell transport and trading company in 1897. Itused a mussel shell as it logo. Shell transport activity in the East combined with a search for new sources of oilto reduce dependence on Russia brought it into contact with Royal Dutch petroleum. Thetwo company join force in 1903 to protect themselves against the dominance of standard oil. They fully merged into the Royal Dutch Shell group in 1907. Shell changed its logoto the scallop shell or pectin which is used today. By the end of the 1920 Shell was the world leading oil company producing 11% of the world crude and owning 10% of it tanker tonnage....

Words: 2398 - Pages: 10

Bee Outline

...and present the possibility of further human development on earth. » Did you know that bees pollinate the majority of our fruits and vegetables? > Global Research of CA has found that just within the last five years, “30% of the national bee population has disappeared and nearly a third of all bee colonies in the U.S. have perished.” (Statistic, Global Research Of California) • Bees are going extinct at this high rate due to climate change, pesticides, diseases, and parasites. > Honeybees and the other pollinators have the invaluable job of pollinating that provides us with “approximately one-third of everything we eat!” according to OneGreenPlanet.org (Statistic, Tucker) • Yet we still take advantage and continue to let their population decline. » Today I will be talking about how pollination works, the benefits bees have on our world, and what people are doing to prevent the decline of the bee population any further. Transition: The most important thing that bees do is pollinate. Pollination is needed for plants to reproduce, and so many plants depend on bees as pollinators. (Explanation) Body #1 » When a bee comes to collect nectar and pollen from the flower of a plant, some pollen sticks to the hairs of their bodies. > When the bee travels to the next flower, some of the pollen, on its body, is rubbed off and fertilization is made possible. » Plants rely on bees and other insects to reproduce, so they have adapted to become more attractive to them. > Bees......

Words: 850 - Pages: 4

Medical Use of Honey Bee Products

...Medical Use of Honey Bee Products Apitherapy is the use of honey bee products in treating illnesses and diseases. Apis means “bee” while “therapy” is a treatment intended to relieve or heal a disorder. The different products derived from the beehive which can be used in apitherapy are: honey, pollen, propolis, venom, wax and royal jelly. Being from different cultural and ethnic backgrounds, we all have been exposed to honey bees and their products in unique ways. Despite our differences, collectively, we share great interest in the application of honey, bee venom (BV) and propolis in contemporary medicinal practices. In the following paragraphs each member shares their personal exposure with bees and why they have an interest in the medicinal use of BV. Mai As a young boy, my father intentionally interfered with bees in order to get stung. Now, being an adult, he is immune to bee stings, showing no signs of inflammation after a bee sting. The first time I got stung by a bee I was 7 years old. It hurt so badly and one thing was sure: “I would not walk in my father’s footsteps, when it comes to the subject bee stings.” In university, a classmate mentioned that BV contains certain chemicals which are beneficial to multiple sclerosis (MS) patients. Although my first experience was unpleasant, I started to believe that bees can be useful. Good story: it reveals the sources of your curiosities and it draws out social issues. Morayo “They sting! Keep away!” this was......

Words: 2002 - Pages: 9

Royal Greenland

...Royal Greenland 1. karakteriser kort virksomheden Royal Greenland Royal Greenland er den største virksomhed i Grønland, som en af verdens førende leverandører af koldtvandsrejer. Virksomhedens har hovedsæde i Nuuk, samt produktionsfaciliteter i Danmark, men primært i Grønland. De har ligeledes salgsselskaber på en række europæiske og oversøiske markeder. På det danske marked, markedsfører virksomheden omkring 1.500 forskellige varenumre, og har overordnede produktkategorier: * Skaldyr – primært rejer og krebs * Naturelle – en bred vifte af fileterede fisk * Convenience produkter – ready to eat produkter og færdigretter * Røget og gravad fisk – primært laks og hellefisk Virksomheden har ca. 2.000 ansatte, som er fordelt med 800 i Grønland og 200 i Danmark. De resterende er ansat på deres fabrikker, i bl.a. Tyskland og Polen. Virksomheden omsatte i året 2012/2013, for 5,3 mia. Kr., og det resulterede i et resultat før skat på 1.680.000 mio. Kr. Royal Greenland har datterselskaber i Skandinavien og Tyskland, Storbritannien, Frankrig og Japan. 2. Analyser Royal Greenlands interne forhold Til besvarelsen af denne opgave benytter jeg mig af SWOT-analysens interne forhold. Her for jeg et indblik i virksomhedens egen situation, og kan konkludere på det til sidst. Dernæst vil jeg benytte mig af værdikæden til at se hvad der skaber værdi for kunden. Stærke sider | Svage sider | Satser på høj kvalitet af deres produkter. Årets resultat har været......

Words: 1915 - Pages: 8

Royal Carribean

...Royal Caribbean Case This main focus of this case study is an analysis on the current situation (data from around 2Q of 2010). The case compares Royal Caribbean to its main competitor, Carnival, through the entirety of the study. The most discussed issue in the case is of Royal Caribbean and its situation relative to the world economy as its recovering from one of the worst recessions since the great depression. From where the timeline of the case begins (2Q of 2010) it had made a large recovery in profit and had cut costs as well. However, even despite the forecasts predicting a further increase in profit, Royal Caribbean along with the cruise line industry is still in a delicate position. The case constantly brings up the point that cruises are solely a purchase based off of discretionary income. In times of economic struggle, discretionary items like cruises are left out of the budget. Another issue that the case brought up with every factor discussed is Royal Caribbean being 2nd place in the world for market share, bested by Carnival Cruise Lines. The case goes back and forth debating whether or not its position within the market share is a good thing. While they by far are in 2nd place, Royal Caribbean has a special niche in the market being the luxury cruise liner with the newer and nicer ships. Overall, the largest theme in this case study is the uncertainty of the cruise industry with the unpredictable economy that may or may not be recovering. Strategic &......

Words: 655 - Pages: 3

Bee Movie

...According to all known laws of aviation, there is no way a bee should be able to fly. Its wings are too small to get its fat little body off the ground. The bee, of course, flies anyway because bees don't care what humans think is impossible. Yellow, black. Yellow, black. Yellow, black. Yellow, black. Ooh, black and yellow! Let's shake it up a little. Barry! Breakfast is ready! Ooming! Hang on a second. Hello? - Barry? - Adam? - Oan you believe this is happening? - I can't. I'll pick you up. Looking sharp. Use the stairs. Your father paid good money for those. Sorry. I'm excited. Here's the graduate. We're very proud of you, son. A perfect report card, all B's. Very proud. Ma! I got a thing going here. - You got lint on your fuzz. - Ow! That's me! - Wave to us! We'll be in row 118,000. - Bye! Barry, I told you, stop flying in the house! - Hey, Adam. - Hey, Barry. - Is that fuzz gel? - A little. Special day, graduation. Never thought I'd make it. Three days grade school, three days high school. Those were awkward. Three days college. I'm glad I took a day and hitchhiked around the hive. You did come back different. - Hi, Barry. - Artie, growing a mustache? Looks good. - Hear about Frankie? - Yeah. - You going to the funeral? - No, I'm......

Words: 3414 - Pages: 14

Honey Bee

...Drones are produced from unfertilized eggs and therefore represent only the DNA of the queen that laid the eggs, i.e. have only a mother. Workers and queens result from fertilized eggs and therefore have both a mother and a father. A modified form of Parthenogenesis controls sex differentiation. The sex Allele is Polymorphic and so long as two different variants are present, a female bee results. If both sex alleles are identical, diploid drones are produced. Honeybees detect and destroy diploid drones after the eggs hatch. Queens typically mate with multiple drones on more than one mating flight. Once mated, they lay eggs and fertilize them as needed from sperm stored in the Spermatheca. Since the number of sex alleles is limited - about 18 are known in Apis - there is a high probability that a queen will mate with one or more drones having sex alleles identical with one of the sex alleles in the queen. It is therefore typical for a queen to produce a percentage of diploid drone eggs. [edit]Micrapis Apis florea and Apis andreniformis are small honey bees of southern and southeastern Asia. They make very small, exposed nests in trees and shrubs. Their stings are often incapable of penetrating human skin, so the hive and swarms can be handled with minimal protection. They occur largely sympatrically though they are very distinct evolutionarily and are probably the result of allopatric speciation, their distribution later converging. Given that A. florea is more widely......

Words: 429 - Pages: 2

The Quality Bee

...THE wild bee reels from bough to bough with her furry coat and her gauzy wing. Scattered the few threads on her body Still she was wandering to find out the spaces... (Here are few spaces for her to bite...All Face Book Lovers) Released her to make that vow. To Just stroke once.. Now in a lily-cup, and now Setting a jacinth bell a-swing, In his wandering; Sit closer love: it was here I throw I made that vow, Swore that two lives should be like one As long as the sea-gull loved the sea, As long as the sunflower sought the sun,-- It shall be, I said, for eternity 'Twixt you and me! Dear friend, those times are over and done, Love's web is spun. Look upward where the poplar trees Sway and sway in the summer air, Here in the valley never a breeze Scatters the thistledown, but there Great winds blow fair From the mighty murmuring mystical seas, And the wave-lashed leas. Look upward where the white gull screams, What does it see that we do not see? Is that a star? or the lamp that gleams On some outward voyaging argosy,-- Ah! can it be We have lived our lives in a land of dreams! How sad it seems. Sweet, there is nothing left to say But this, that love is never lost, Keen winter stabs the breasts of May Whose crimson roses burst his frost, Ships tempest-tossed Will find a harbour in some bay, And so we may. And there is nothing left to do But to kiss once again, and part, Nay, there is nothing...

Words: 303 - Pages: 2