Small Business Image and Enterprise

In: Business and Management

Submitted By ekateg
Words 1823
Pages 8
Assignment 2: Essay

Small Business Image and Enterprise

Word Count: 1497

Small businesses have been distinguished as those that employ fewer than 20 employees, by the Australian Bureau of Statistics (ABS)(1997), however this definition varies depending on the source, from more or less employees or by annual revenue (Connolly, Norman & West 2012). Historically, small businesses have also had a negative view within the Australian communities, largely due to the failure rate of Small and Medium sized businesses (SME's) (Peacock 2004b). The effect of these failure rates on the communitie's opinions and feelings caused poor small business image and negative attitude in society towards enterprise, as shown in surveys from Mozell & Midgely in 1993, Goddard and Ferguson in 1997 and Hindle and Rushworth in 2000 (Peacock 2004b). Unfortunately, the rate of small business failure is similar to the rate of small business establishment is Australia so this is not a fact that would assist the positive societal attitude (Connolly, Norman & West 2012).

Small business image is the general cultural and societal perception of small business which, the Karpin report observed negative in Australia in its report in 1995. The Karpin Inquiry suggests that the poor small business image is due to a negative enterprise attitude within society and rectification suggestions focus on increased small business knowledge and education in the primary, secondary, vocational and tertiary areas are to be implemented (Peacock 2004a). Enterprise refers to the use and implementation of an individual's characteristics. These characteristics of an entrepreneur would specifically be those of independence, leadership, problem solving and who are hard workers (Peacock 2004b).

The surveys researched were:-

Mozell and Midgley 1993
Mozell and Midgely (1993) showed that women…...

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