Sme - 10 Crucial Consumer Trends for 2013

In: Business and Management

Submitted By jango123
Words 571
Pages 3
2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like?

Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards:

1. PRESUMERS & CUSTOWNERS

As consumers will embrace even more ways to participate in the funding, launch and growth of (new) products and brands that they love, expect pre-ordering, crowdfunding and consumer equity to compete with traditional consumption in 2013...

2. EMERGING²

While the last two decades were about developed markets catering to emerging ones, and emerging markets increasingly catering to developed ones, it's now time to get ready for an explosion in products and services from emerging markets for emerging markets...

3. MOBILE MOMENTS For those wondering where ‘mobile’ will head next, one behavioral insight should give you plenty to run with: in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...

4. NEW LIFE INSIDE

One sign-of-the-times eco-trend for 2013: the phenomenon of products and services that quite literally contain new life inside. Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories that come with that...

5. APPSCRIPTIONS

Digital technologies are the new medicines. In 2013, expect consumers to turn to the medical…...

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