In: Other Topics

Submitted By akill18
Words 508
Pages 3
Açaí Machine * 178 Açaí Berries * 14 Concord Grapes * 2 Apples * 1 Banana * 3/4 Plum
Berry Blast * 5 Blackberries * 4 Raspberries * 4 Strawberries * 3 1/2 Apples * 1/2 Banana
Blue Machine  27 Blueberries  3 Blackberries  3 1/4 Apples  1 Banana
Chia Cherry Lime * 10,000mg Chia Seeds * 10 1/3 Sweet Cherries * 1/5 Lime * 3 2/3 Apples * 1/4 Plum
Chia Sweet Peach * 10,000mg Chia Seeds * 1/2 Peach * 1/2 Orange * 1/6 Mango * 2 3/4 Apples
Green Machine * 2 3/4 Apples * 1/2 Banana * 1/3 Kiwi * 1/3 Mango * a hint of Pineapple
Mighty Mango * 1 1/4 Mangos * 1/2 Orange * 1 3/4 Apples * 1/3 Banana * a hint of Lemon
Orange Mango * 1 3/4 Oranges * 1/2 Mango * 1 3/4 Apples * a hint of Banana
Peach Guava + Coconut Water * 3/4 Guava * 3/4 Peach * 3/4 Orange * 1/2 a Coconut's Water * 1/3 Mango * 3/4 Apple
Pineapple Mango + Coconut Water * 4 1/2 Acerola Cherries * 1/2 a Coconut's Water * 1/3 Mango * 1/3 Orange * 1/4 Passion Fruit * 1 Apple * a hint of Pineapple

Pomegranate Açaí * 1 2/3 Pomegranates * 95 Açaí Berries * 1 1/3 Apples * 1/2 Banana * 14 Red Grapes * 14 White Grapes
Pomegranate Blueberry * 1 1/2 Pomegranates * 23 Blueberries * 1/2 Apple * 34 Red Grapes * 34 White Grapes
Power-C Machine * 5 Strawberries * 1 1/3 Guavas * 1 1/2 Apples * 1/2 Orange * 1/2 Peach * 1/2 Mango
Probiotic Machine Tropical Mango * 1 Apple * 1 1/3 Mangos * 1/2 Orange * 1/4 Banana * A Hint of Pineapple
Protein Zone * 2 1/3 Apples * 1 Banana * 1/3 Orange * a hint of Pineapple * a hint of Coconut
Protein Zone Banana Chocolate * 1 Banana…...

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Pfl Analysis addition to their existing frozen fruit range and will be sold through existing distribution channels. It is intended to be an option for breakfast and snack-time. Their current products do serve that market already, So I believe in this case this will be an existing market for them. This could also be a related diversification because of the inclusion of flavours like antioxidant. It could be directed more specifically towards health conscious breakfast eaters. In this case, PFL has no other products that service that market and hence this could potentially be related diversification. It would be easier to come to conclusion if further information was provided about their existing customer base and the intended customer base of ‘Smoothies’. Four’N Twenty rules – Home and Away Market Development – Existing products into New markets PFL is planning to sell its existing pie range to sport fans at the stadiums. This is a new market for PFL since in the past PFL has only sold through distribution channels like Retailers and food service outlets. Further information on who is managing the pie sales can help us make a decision. If pies are to be distributed to the stadium which in turn distributed to the consumers, than the situation would be more convenient for PFL since they already have infrastructure in place. If the distribution to consumers was to be done by PFL by leasing/contributing towards the stadium premises, then this would be a new field for PFL. They have no...

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