Social Media White Paper

In: Business and Management

Submitted By yannieyannie
Words 5930
Pages 24
Creating Usable Customer Intelligence from Social Media Data:
Network Analytics meets Text Mining

Killian Thiel Tobias Kötter Dr. Michael Berthold Dr. Rosaria Silipo Phil Winters

Killian.Thiel@uni-konstanz.de Tobias.koetter@uni-konstanz.de Michael.Berthold@uni-konstanz.de Rosaria.Silipo@KNIME.com Phil.Winters@KNIME.com

Copyright © 2012 by KNIME.com AG all rights reserved

Revision: 120403F

page 1

Table of Contents
Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining............................................................................................................................................ 1 Summary: “Water water everywhere and not a drop to drink” ............................................................ 3 Social Media Channel-Reporting Tools. .................................................................................................. 3 Social Media Scorecards .......................................................................................................................... 4 Predictive Analytic Techniques ............................................................................................................... 4 The Case Study: A Major European Telco. ............................................................................................. 5 Public Social Media Data: Slashdot ......................................................................................................... 6 Text Mining the Slashdot Data ................................................................................................................ 6 Network Mining the Slashdot Data ....................................................................................................... 11 Social Media Intelligence: Combining Text and Network Mining…...

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